411 LOCALS NEWSLETTER MAR 6 - 19, 2017

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The Ridiculous Hidden Power of Local Reviews: Umpteen Ways to Use Them to Get More Business

Even the obvious benefits of great customer reviews are almost too many to count. To wit:• They take a little pressure off your site to “convert,” …

SEO

Google 3 Local Pack – New Display – Test or Rollout?

Over the past six months we have seen numerous tests in the pack display. Today we are seeing a widespread (re) appearance of the snack pack type …

Moderation of Business Listing Changes Now Available to Level 5 Local Guides

One feature in MapMaker that has been useful is the ability to edit business listings that you didn’t control. This could be used to note name or …

Google Ranking Signals Are Weighted Differently Based On Query & Searcher

The topic of does Google's ranking signals and algorithms different based on the query or searcher has been around for a while. I believe most …

SEO

Google rolls out free Data Studio globally, improves filters & other features

Users can now save and reuse data filters, add Google Analytics segments and more.<br>Please visit Marketing Land for the full article.

Google Analytics

Google AMP Report Shows Increase In Indexed Pages & Errors

Yesterday, for some reason, the Google Search Console AMP (Accelerated Mobile Pages) report under the Search Appearance section, shows a huge spike …

SEO

Google: New Pages Can Rank for Competitive Keywords, With Caveats

Can a new page rank well for a competitive keyword in Google? The question came up about whether new pages could rank for competitive keywords or not …

SEO

Google Page Render Tool Coming To Search Console

So we have the fetch and render tool in Google Search Console but it seems like Google is building a new tool to show webmasters how Google is …

SEO

Google Fred Update Targets Ad Heavy, Low Value Content Sites

The Google Fred Update which we first spotted rolling out early morning on March 8th seems to be fairly big. After reviewing well over 70 sites that …

SEO

Facebook adds City Guides to become your new travel companion [Updated]

Facebook might be getting into the tourism market. The social media giant has introduced a new feature that aims to give users suggestions for events and places to visit in numerous cities across the globe.<p>Called ‘City Guides,’ the functionality will suggest and possibly send notifications about …

Travel

Facebook Adds Disputed Alert to Fight Fake News by @MrDannyGoodwin

Facebook's tool to combat fake news is here. The social network is adding a red warning sign whenever users share disputed content.The post Facebook …

Facebook

Pinterest’s updated browser extension turns off-Pinterest images into search queries

Pinterest's extension will scan images on a web page to show related pins. But those visual search results won't include ads.<br>Please visit Marketing …

Pinterest

Facebook Advanced Measurement will let advertisers compare Facebook ad performance

<b>By one estimate, Google and Facebook together receive 85% of all new digital ad spend, but this doesn’t mean the world’s largest social network is</b> …

Advertising

EU Could Fine Facebook, Twitter, Google+ for Terms of Service

European Union authorities are asking Facebook, Alphabet-owned Google+ and Twitter to make changes to their terms of service within one month or be …

Google+

Google AdWords Tests Additional Description Field

Valerio Celletti posted on Twitter (hat tip @Gianps) a screen shot of a new Google AdWords test where they are testing showing an additional …

Google AdWords

YouTube to end Annotations in May

YouTube says Annotation usage has decreased 70% since it launched mobile-friendly End Screens and Cards.<br>Please visit Marketing Land for the full …

YouTube

LinkedIn open sources Flashback, a tool for mocking internet traffic

LinkedIn, the social network for professionals that is now owned by Microsoft, is making one of the tools that it has developed in-house for its own work open for use by others. The company today announced that it would be open sourcing Flashback, a tool for mocking internet traffic for developer …