411 Locals Newsletter Mar 5 - 18 2016

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Local SEO beyond the browser

Are you using offline advertising to complement your local SEO efforts? Learn the benefits of connecting your digital and physical marketing.

Google Expands “People Also Search For” on Mobile

Last week I noted that Google updated its mobile branded search results with the addition of the “People Also Search For” option showing in the …

Google

Google Local Guides Can Add Photos In Their Reviews

Did you know that starting a few weeks ago, the Google Local Guides unlocked a special feature in the Google Maps app that let's them not just add …

Google Posts are going to kill (at) local SEO

Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they …

Google Home Services Ads – Whats the Hold Up?

Google Home Services Ads were first tested in July, 2015. In August of that year they went public as part and parcel of Google Adwords Express. We …

Google

Don’t Call A Plumber – Call (or Text) Google Concierge

Google seems to be experimenting with a new enhancement of their Home Service Ads product which allows consumers to just call Google directly when …

Google

Is the Future of Local Search Packless?

Google wants to make search and actions from search fast, content rich and profitable. They want to become the place (not unlike Facebook) were …

Local Search

Google My Business Adds Bulk Spreadsheets Photo Uploads

Google announced that you can now update your Google My Business listings photos directly with the spreadsheets upload. Google said you can "add …

Match Your Local SEO to Your Business Type with the Local SEO Checklist

Is your brand visible to potential customers? If you're a local business and you haven't nailed down your local SEO, you're missing the opportunity …

SEO

Opt Out Of Google Feature Snippets With nosnippet Tag

Did you know you can opt out of showing up in the featured snippets box, you know the box at the top where Google takes more content from the site to …

6 strategies to build links for your small business website in 2016

Small business owners often don't know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and …

Small Business

Google Report On HTTPS Adoption Within Google & The Top Web Sites

Google shared a new report in the Transparency Report for HTTPS both by Google properties and the top sites on the web.<p>It appears that Google has …

Google: No, We Don't Understand Text In Images

A question was posed to Google's Gary Illye's on Twitter if Google's crawler and indexer understands the text embedded in an image, maybe through OCR …

Google to boost mobile-friendly algorithm this May

ouh_desire / Shutterstock.comGoogle announced on the Webmaster blog that they are going to be boosting the effects of the mobile-friendly algorithm …

SEO

Google: A Penguin Site Cannot Be Fixed By Google Manually

A question was submitted to the Google+ hangout this morning about a site being penalized by Penguin 3.0 back in 2014 and asking for Google to …

Google Confirms They Do Use Site Authority Signals For New Pages

Google's John Mueller confirmed in a Google+ hangout last Tuesday that Google does use site wide or site authority to determine where new pages that …

Google: Content In aside Tag Treated Similarly To Other Content On Your Page

Google's John Mueller confirmed on Twitter that content placed in the <aside> tag is treated similarly to other content on the page.<p>Mozilla defines …

Using Related Topics and Semantically Connected Keywords in Your SEO - Whiteboard Friday

[Estimated read time: 8 minutes]<p>Back in February, we explored balancing keyword targeting with concept targeting. This time around we're looking at …

Coming: Google Search Console May Split Out Where Your Page Showed In The Search Results

Google's John Mueller said in a Google+ hangout this morning at the 5:40 mark that Google may show where your page was shown in the search results …

Sites With Linking Manual Actions Will Lose Rankings After Action Lifted

At SMX last week, Juan Felipe Rincón talked about many aspects of manual actions that impact webmasters. One of the things he mentioned is something …

Google Repeats: Don't Remove Authorship Markup From Your Pages

Remember when Google killed off authorship in 2014? I am sure you do. But remember when I covered in October 2015 that Google says you should keep …

The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords

Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site was flagged for being hacked, serving malware, …

SEO

Google Offers Help On Resolving AMP Errors In Search Console

Tom from Google posted four steps to help those wishing to clean up their AMP errors in the Google Search Console. Those who went AMP already are …

Google Gives Update On Crawling JavaScript Sites & Progressive Web Apps

John Mueller of Google posted a detailed update on how Google currently handles JavaScript sites (including AJAX) and Progressive Web Apps in their …

SEO

How to see who has shared your content on Facebook

Wouldn’t it be nice if you could easily see all the people mentioning your article, story or other content on Facebook, for free? Well, you can!The …

Marketing

Facebook tests topics, allowing users to converse around specific themes

Facebook is testing out a feature that lets post authors select a "topic" of their choosing.<br>Please visit Marketing Land for the full article.

Marketing

Google's AMP Pages Now Featured in Twitter's Moments Tab

Twitter has added the ability to display Google’s AMP pages when loading up content in the Moments tab. When links are featured in Moments, the AMP …

Search Engines

Facebook Acquires Video Filter App MSQRD

Facebook continued its focus on video with its acquisition of MSQRD, an application that allows users to add filters to videos.<p>Masquerade CEO <b>Eugene</b> …

Pinterest lets brands target ads to people in their customer databases

Pinterest is expanding its ad-targeting options as it opens up to all small- and medium-sized business advertisers in the US.<br>Please visit Marketing …

Pinterest