411 Locals Newsletter Mar 19 - Apr 1 2016

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Google documents Google My Business local ranking factors

Google has updated their help page named Improve your local ranking on Google. Previously, the page had about five paragraphs of text around …

SEO

Google Tests New Sign

Spotted this today while doing logged-out incognito searches to check rankings: a new sign-in flow for leaving Google Business reviews. I’ve always …

Google

Google Local Restaurant Search Autofilters on Best, Cheapest Like Phrases

Several weeks ago Mary and I had a discussion at the Deep Dive at Local U about whether Google was using review sentiment in ranking. While I noted …

Google

How effective is Google AdWords Express for Local Businesses?

There are an abundance of posts about the best practice & effectiveness of regular Adwords to drive traffic & leads to all types of businesses.But …

SEO

Signs Of A Google Update; Not Sure If It Is Penguin...

I am seeing some early signals within the community that there is a potential Google update being pushed out. It is really early. It might be some …

SEO

High Bounce Rates On Web Sites Don't Necessarily Impact Google Rankings

A Cre8asite Forum thread has a discussion about is it bad to have a really high bounce rate on your site? Would a really high bounce rate result in …

SEO

Google: Don't Worry About Duplicate Content With PDFs & Web Pages

I struggled with the title of this post, so please read through it so it all makes sense. In short, a person asked Gary Illyes from Google some time …

SEO

Google Test? More Images Shown in Search Snippets | SEJ

More images are showing up in Google search result snippets. @WebMarketMagnet mentioned it in February on Twitter, and there seems to have been a few …

SEO

All Ranking Factors of Google Search Algorithm Not Applied to All Search Queries

Google’s organic search engine algorithm is made up of a lot of different search engine ranking factors. When it comes to certain search queries, not …

SEO

Google: Space Separated Attributes In Nofollow Still Nofollows The Link

Google's John Mueller confirmed on Twitter that having space separated attributes in the nofollow attribute will still work as a nofollow.<p>He said …

SEO

Google and the Big Squeeze: The Reduction of Organic SERPs on the Rise

Earlier this month, Google made a pretty significant change, and there’s a high probability that you didn’t notice it, especially if you don’t obsess …

SEO

Google: SEOs Are Wrong, 302 Redirects Pass PageRank

On Twitter @dhinckley said that according to Moz over here, 302 redirects pass zero "link juice," also known as PageRank. John Mueller said that is …

SEO

Google: Reviews In Original Language On Internationalized Pages Are Acceptable

One of the more complicated topics in SEO is internationalization, geo, languages, and so on. It is really fascinating especially when you get into …

SEO

Google Testing Images In Search Results Snippets

Google seems to be stepping up showing more and more images in the search results, inline with the snippets. Over the past few weeks, I've been …

Google

Moz: Google Displaying "People Also Ask" Box More Often To Searchers

Google seems to be showing more and more of the "people also ask" feature in the search results. Pete Meyers from Moz said on Twitter that there was …

Google

How to Choose a Domain Name for Maximum SEO | SEJ

Picking a new domain name is exciting.<p>The slate is clean. The plans are made. The energy is high.<p>But if you choose the wrong website name, you could …

Google: RankBrain May Adjust Weights Of Existing Search Ranking Signals

As you know, we've been living in a RankBrain world for some time in Google. Recently there has been some coverage on it around Google not fully …

SEO

New Instagram Search: Look Up Friends of Friends by @SouthernSEJ

Instagram is opening up its search functionality to allow people to search through other peoples’ followers.The post New Instagram Search: Look Up …

Search Engines

Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers

The Vancouver-based social management platform will now offer more specialized capabilities to businesses looking for customers who post about their …

Social Marketing

Instagram welcomes minute-long videos for all accounts

Soon all users & brands will have the ability to share longer 60-second videos on Instagram.<br>Please visit Marketing Land for the full article.

Brands

Report: Facebook Messenger might become your new mobile wallet

Facebook plans to let people buy products in physical stores using Messenger, according to a report by The Information.<br>Please visit Marketing Land …

Facebook Messenger

Periscope hits 200 million live video broadcasts on its one-year anniversary

Since Periscope's launch last March, more than 110 years of live video is watched daily via Twitter's live streaming video app.<br>Please visit Marketing …

Livestreaming

Impersonated on Facebook? The social network is testing an alert feature

Facebook's safety team is working to prevent impersonation, enhance security and stop the spread of images that expose victims of abuse.<br>Please visit …

Facebook

Facebook launches Delivery Insights to help advertisers make better ads

New tool in Ads Manager spotlights underperforming ads and offers suggestions for improvement.<br>Please visit Marketing Land for the full article.

Facebook

10 tactics for handling haters on Facebook

Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some negativity on …

Facebook

Report: Video ads are coming to Pinterest

Pinterest is testing video ads to a small subset of users.<br>Please visit Marketing Land for the full article.

Pinterest

First-page minimum bids continue to rise in wake of Google desktop SERP changes

We’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand rail and …

SEO

Gmail Ads: Email marketing without the emails

What are Gmail Ads, and are they worth incorporating into your digital marketing mix? Columnist Laura Collins explains this relatively new ad format …

Email Marketing

Contradicting other data, Compete says search traffic growing on the desktop

Millward Brown’s Compete unit issued its 2016 State of Search report. Based on clickstream data, it appears to contradict earlier comScore data, …

Google