411 Locals Newsletter June 27 - July 10 2015

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Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs

Yahoo’s latest move to increase its search share and user base is a new partnership with Oracle that ties Yahoo to new Java software …

Marissa Mayer

Google Addresses Fat Finger Ad Clicks On Mobile

It just got harder to make accidental ad clicks on your phone.<br>Please visit Marketing Land for the full article.


Big Brands, Sports Teams, Celebrities & Tech Companies Among 3,400+ Early .sucks Domain Registrants

Google, Facebook, Microsoft, Amazon & Salesforce all bought .sucks domains. So did the NFL, Taylor Swift and a couple of the guys in Metallica.

Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case

Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google's self promoted content.<br>Please visit …

Antitrust Laws

Virtually No Change In US Desktop Search Market Share According To ComScore's May 2015 Report

Bing Pares Its Mapping Image Operations, Sells Some Assets To Uber

Bing has decided to get out of the map imagery collection business and will rely on licensing deals to power some of its key mapping tools, including …


Yahoo Search Testing Google Powered Search Results

Yahoo confirms they are testing supplementing other search ranking providers, including Google, to power Yahoo Search.

Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume - Whiteboard Friday

A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get …

New Bing Maps Improves on Search, Discovery, and Planning

Bing rolled out a completely redesigned version of Bing Maps that’s out today in preview mode for people who opt in to use it.<p>Bing states its …

What Google’s New Cross-Device Benchmarks Actually Mean For Advertisers

In late 2013, Google introduced cross-device conversions as part of the launch of Estimated Total Conversions. I’ve always thought it was a huge leap …


The Best Times of Day to Tweet By Timezone

Social software company Buffer has analyzed 4.8 million tweets to determine when are the best times to tweet according to your timezone. The results …

Facebook Users Spend 14 Hours Per Month on Its Mobile App

The results of a study commissioned by analytics firm Verto reveals just how much time people are spending on Facebook’s mobile app each …

Mobile Apps

Facebook Updates Video Insights To Give Overall View Of Performance

Now Page admins will be able to better measure how their videos are resonating with the Facebook audience.

Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate

Facebook spokesperson says the new 10-second ads aren't the best advertising option, but they do offer advertisers more flexibility.

YouTube Creators Get Preview Of New Features, Including 3D Videos & Studio App Updates

Without offering any specific release dates, YouTube says new features will roll-out over the course of this year.

Facebook’s “Friendly & Approachable” Logo Update Has Mobile In Mind

With subtle change, Facebook aims to modernize its logo and make it appear more clearly on mobile phones.<br>Please visit Marketing Land for the full …


Twitter Updates Audience Insights & Introduces Persona Targeting

New features give advertisers more demographic information about their paid audiences and streamlines category targeting.

Twitter Officially Launches Ads Companion For Mobile Campaign Management

New tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps.

Twitter Sets Birthday Balloons As Bait To Reel In More Personal Data

Company adds profile design flourish to encourage people to share their birthdates. The information will be used to serve more relevant information, …

Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]

Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed.

Would You Like To Compare Your Sites In Google Search Console? Let Google Know.

en_US<p>article<p>Google wants your feedback on improving the Google Search Console, specifically about combining …

Google: Your URLs Should Be In Your Contents Language

In a Google+ hangout for English and Hindi speaking folks this week, a Googler said that it is best to have your URLs to be in the same language as …

The Google Mobile Search Carousel Adds Pinterest Pins, Vines, Houzz & Food Network Recipes

en_US<p>article<p>The Google Search news carousel gets a bit more social with Pinterest Pins, Vines and …

Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution!

Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you're making use of …

Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards

Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they'll be treated like all other social updates in the …

Expedited Indexing For New Content: Google Recommends PubSubHubbub Still

Google has been recommending for years and years to use RSS feeds and PubSubHubbub to help Google index new content quickly, in addition to using XML …

Google Crawl Limit Per Page: 10 Megabytes

Google's John Mueller said in a Google Hangout this morning on Google+ at the 31:25 mark that Google will crawl up to about 10 megabytes per page.<p>So …


Google’s Duplicate Content Filter for Images & Videos

While we have known for a very long time about the duplicate content filter for written content, it wasn’t quite as clear if the same thing applies …