411 Locals Newsletter June 21 - July 4 2014

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How Small Businesses Can Get the Most Out of Yelp

Yelp presents a lot of opportunities for small and well-established businesses. There are also a number of pitfalls. Are you sure you're using it …

What Local Business Leaders Must Know About Search Engines And SEO

If you've been thinking of the emerging online marketplace as a threat to your offline store sales, it's time to change that mindset - fast.

Report: Apple Accelerating Crowdsourced Maps Improvements

According to a couple of reports (Reddit and MacRumors), Apple has stepped up the pace of map-data corrections and improvements. The MacRumors …

Apple

Stop Worrying About the New Google Maps; These URL Parameters Are Gold

I suspect I’m not alone in saying: I’ve never been a fan of the New Google Maps.<p>In the interstitial weeks between that tweet and today, Google has …

Local Consumer Review Survey 2016 | The Impact Of Online Reviews

<b>Key 'Takeaways' From Online Review Survey Research</b><p>84% of people trust online reviews as much as a personal recommendation<br>• 7 out of 10 consumers will …

Foursquare To Charge For Local Database -- Will Partners Balk?

According to a report in the Wall Street Journal (WSJ) Foursquare will soon be charging a small number of partners to use its Venue Database. …

130 Questions to Ask When Choosing a Local Search Automation Tool

Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar …

Google Local Algo Shake Up - Are You Seeing Changes in the 7 Pack?

Member SinceJun 2012LocationSoCalPosts16,519Thanks2,725Thanked 4,966 Times<p>There have been 2 big changes in Google Local the past few days.<p>1) There …

SEO

Google Drops Search Queries From Google My Business

So Google launched this new fancy Google My Business the other day and even new fancy apps to go along with it but they dropped a key feature from …

Yahoo Maps: Now with Street View-Like Images, Courtesy of Nokia

Nokia’s HERE Maps provide the data and functionality behind Yahoo Maps. Yesterday Nokia announced (thanks Max Minzer) a number of major UI …

Google My Business iPhone App Now Available

The last leg of the cross platform rollout of My Business is complete- Google announced that Apple just made the iPhone My Business app available in …

Yext Duplicate Listings Suppression Launches (aka Powerlistings Über)

Yext launched a duplicate business listings suppression service today they are calling Powerlistings Über. That’s fancy talk for saying you can now …

Top 10 Tips For Local Search Success

Business owners have myriad options for promoting their businesses online these days. Where to start? What are the fundamentals?

What does My Business Tell Us About the Future of Google Plus?

The recent rollout of Google My Business provides an interesting view port into the future of Plus. It is the first public major rollout in Local …

8 Strategies For Leveraging Big And Small Brands For Link Building

We already know that Google is keen on identifying patterns in their data that are likely the result of a brand presence. This is largely because it …

50+ Essential Mobile SEO Resources

A digital marketer's bible for keeping on top of the latest news, trends and tips in the mobile search world. Discover mobile experts to follow, …

Mobile

Google Hits Poland Again With Link Network Penalties

Four months after Google's first link network penalty in Poland, Google has targeted an additional two Polish link networks this morning. Google's …

One Content Metric to Rule Them All

Let's face it: Measuring, analyzing, and reporting the success of content marketing is <b>hard</b>.<p>Not only that, but <b>we're all busy.</b> In its latest report on …

Former Googler: Links That Change Are Trusted Less By Google's Algorithms

A former member of the Google search quality and web spam team, Pedro Dias, said publicly on Twitter yesterday that "Google is less likely to trust a …

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions | KoMarketing

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to …

Breaking Down Page Speed Events For SEO Gain

We all know page speed is important to SEO, but how can we accurately — and quickly — assess if our performance is good enough? Identify where the …

SEO

Google Webmaster Tools Beta International Targeting Reports

Google is currently beta testing a new international targeting report within Google Webmaster Tools. The new International Targeting report is …

Robots.txt Celebrates 20 Years Of Blocking Search Engines

Today is the 20th anniversary of the robots.txt directive being available for webmasters to block search engines from crawling their pages. The …

Google: Redirecting A Penalized Site To Penalty Free Site Likely Won't Negatively Impact The Site

On Friday, Google's John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being …

Google Sandbox Version Two?

The Google Sandbox was a term coined back in 2004 when SEOs and webmaster began noticing their new sites were not ranking as quickly as they use to. …

Google Removes Author Photos From Search: Why And What Does It Mean?

SEOs have long been told to implement special mark-up for Google Authorship. Does this change mean that's no longer important?

Use These Tools To See What Entities Are On A Web Page

Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural …

SEO

8 Ways to Use Email Alerts to Boost SEO - Whiteboard Friday

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to chat about email alerts and using them to help with some of …

(More) Enterprise Link Building Strategies

Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.Most …

SEO