411 Locals Newsletter June 13 - 26 2015

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Google Drops The Thumbtack Link Penalty Less Than A Week After It Was Issued

Google Capital backed Thumbtack's link penalty only lasted a week and now they are ranking just as well in Google. SEOs are calling this unfair.

Google Play Gaining Ground Against Apple, As Android App Downloads Outnumber iOS 2-to-1

Google Play downloads reached 50 billion in the last 12 months, while Apple's app store downloads totaled 25 billion.

Survey: 43% Of U.S. Readers Have Felt Disappointed Or Deceived By Native Ads

Mitigating factors: Young people are less likely to feel deceived and a significant majority overall doesn't dislike publishers and brands who …

Advertising

Google: Your SEO Spam May Come To Bite You Years Later

In the Friday Google webmaster hangout on Google+ John once again addressed Thumbtack quick reversal of the manual action and added that it is often …

Yahoo’s New Mobile Browser Search Results Are Better Than Its App

Yahoo has unveiled a new mobile search experience today with richer content that aims — and this will remind you of Bing’s messaging — to help users …

Google

Regional Associations Lend Support To Search Engine Land Awards

Learn more about the local and regional search marketing professional groups to participate in judging and provide support to #TheLandys as …

Matt Cutts Extends His Unpaid Leave With Google Through 2015

Will Google's Matt Cutts come back to Google in 2016? Currently he is a Google employee, on leave, not being paid, but does get health benefits.

Google Takes on Twitch With YouTube Gaming

Google announced today it will soon be releasing a new app built for gamers, called YouTube Gaming, which will put the company in direct competition …

For Search & Social, Headlines Are The Top Drivers Of Traffic

Survey by Reuters Institute for the Study of Journalism finds that headlines are a stronger source of clicks for people consuming news via search …

Facebook Gives Top Creative Awards To Ice Bucket Challenge, Always' "Like a Girl" Campaigns

en_US<p>article<p>Facebook picks year's top Facebook and Instagram campaigns from 2,700 entries and more than 160 …

Pinterest Improves Search With Enhanced Suggestions, + More

Pinterest has made it easier to find the pins and users you’re looking for with more streamlined search suggestions, the company stated in an …

Twitter to Now Autoplay Videos, GIFs, and Vines by Default

Twitter announced today it is the latest social network to autoplay videos by default, following a trend made popular by platforms like Facebook and …

Facebook Test Gives People More Control Over What Appears In News Feed

Another small experiment gives people the ability to push posts from certain people and pages to the top of their News Feeds.

Facebook

Twitter's Project Lightning Will Put A Curated Spin On Live News Events

Secret project, revealed by BuzzFeed and planned for later this year, will display collections of human-selected visual content about breaking news …

Lightning

Facebook Rolling Out Significant Upgrades To Ads Manager & Power Editor

A revamped Ads Editor and Power Editor will enhance the lives of Facebook Advertisers everywhere thanks to improved ad options, bulk changes and …

Facebook

YouTube Launches YouTube Newswire for Eyewitness Video

As more people turn to eyewitness video to keep up with breaking news events as they happen, YouTube has launched a site to help people follow this …

A New Way For Publishers to Grow Their Facebook Audience

Facebook has introduced a way for publishers to grow their audience with a new feature called Author Tags. When implemented on a website, Author Tags …

Twitter Jump Starts Shopping Experience With Product Pages & Collections

Twitter test offers brands and influencers dedicated pages for products and a Pinterest-like way to gather them all in one place.

Rights & Freedoms

Facebook Is Catching Up To YouTube In Video Advertising Arms Race

With an estimated 2 trillion video views compared to YouTube's 3 trillion in 2015, Facebook stands to be an even stronger rival for ad dollars.

Advertising

Instagram Offers New Explore Page & Search Options

Facebook Testing Recognition Tools For Identifying 'Faceless' People In Photos

No face? No problem! A new algorithm from Facebook may identify you based on your clothing, posture or hairdo.

Facebook

Report: 87% of Facebook Customer Messages Are Ignored

Though Facebook seems like the perfect source for service a new study by Locowiseshows that the majority of customer messages go unanswered.

A Facebook Account is No Longer Required to Use Messenger

Facebook took the last remaining step toward truly making Messenger its own platform, announcing today that people will be able to use the service …

Facebook Unveils Vision For Immersive Mobile Ads

The social network is showing mockups of interactive mobile ad formats at Cannes Lion advertising festival in France.

Facebook

Is Facebook Rewarding Fast Responses By Admins?

Facebook Testing Lead Ads To Simplify Filling Out Forms On Mobile

New ad unit automatically populates forms with contact information that consumers have shared with the social network.

Facebook

Google Now Shows Quotes For Famous People Without Sourcing Them

Google now gets in the business of answering queries on famous quotes with a new quotes answer box that doesn't link to the source of the content.

Google

Google: Don't Nofollow Good Links On Your Web Site

Google's John Mueller is cleaning out his inbox by answering some generic SEO questions on Google+. The latest Google+ post answers the question, …

Not Panda: Google Confirms Another Core Search Algorithm Update

The Google update from yesterday was a core ranking change, something Google does throughout the year. This was not Panda-, Penguin- or HTTPS-related.

Google