411 Locals Newsletter Jun 25 - Jul 8 2016

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The perfect local SEO landing page

Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO. The post …

Search Engines

Google Releases Brilliant (& Creepy) New Feature to Crowd Source Business Photos

Local Guides will be able to have photos that they are taking of local businesses “automagically matched” and added to the business listings from …

Google Photos

Google Testing A New Home Service Ad Without Location?

Pete Meyers posted on Twitter a screen shot of what looks like a new format for the Google home service ads.<p>Instead of a local listing, it seems …

Google

Angie’s List is now free: What this change means for your business

Now that Angie's List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian …

Your Business

Google My Business New Navigation Experience

Google has added a new view to edit your business information in the Google My Business login area. Google calls this the "navigation experience" and …

Google

Google Maps Testing Video Verification For Businesses

As you know, you need to verify your business on Google My Business to be listed as a verified business in Google Maps results and the local pack …

Google

Why Google is mining local business attributes

What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores. The post Why Google is mining local business …

Google

Google To Show Business Type/Category Overlays On Map

Google announced last week on the Asia Pacific blog that they are rolling out a feature in the Google Maps user interface to add on top of the …

Google Maps

New Study Reveals Top Local SEO Ranking Factors for 2016

A new study conducted by Local SEO Guide, in conjunction with The University of California Irvine’s Center for Statistical Consulting, reveals new …

SEO

What’s new with markup & structured data

Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms. The post What’s new with markup & structured …

Data Modeling

Google : No Need To Disavow Links That Are No Longer Relevant To Your Site

Google's John Mueller had a lot to say this morning, he said basically, you should only disavow links when they are really problematic. If they are …

SEO

Google Search Console bug sends re-verification notifications to users

Google had a bug with their Search Console platform this morning, where it sent out reverification email notifications to many users.The issue was …

SEO

Google Sandwiches In First Result For Some Queries

Google is now sandwiching in some of the first search results between two line separators. Google has used line separators in many ways in the search …

Google

Google Tests Dropping Results Estimate?

When you do a search on Google, at the top, under the search box, it normally shows how many results Google was able to find. For example, a site …

Google

New Title Lengths for Google SERPs

The background<p>Google has been testing changes to the column layout for organic search results which effectively increases the character length for …

SEO

Google Image Thumbnails On People Also Search For Feature

It seems Google is showing image thumbnails on some of the "people also search for" related queries breakout search feature. I can replicate it for …

Google

Google clarifies Keyword Planner doesn’t require an active campaign

There has been a lot of confusion about an error some users have received when trying to access Google AdWords’ Keyword Planner — a popular keyword …

SEO

34% Of Google Search Results Are HTTPS

Gary Illyes from Google said last week at SMX Advanced that 34% of the Google search results are HTTPS.<p>We know Google began indexing HTTPS by default …

SEO

Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook Messenger

Thanks to a slew of new Yahoo bots for Facebook Messenger, you'll be able to get the latest information on stocks, trending stories, weather, and …

Facebook Messenger

Facebook is testing an offline video feature in India

Facebook has made it clear that it sees video as the future. It is now following YouTube by offering an offline feature that will enable users to download some videos and watch them later. The feature is being tested on a small percentage of people in India from July 11, and is expected to help …

Facebook

Twitter uses Wimbledon to test live sports streams minus the sports

Twitter tested out its live streaming chops with some Wimbledon-adjacent content ahead of this fall's NFL broadcasts.<br>Please visit Marketing Land for …

Livestreaming

Facebook Messenger Platform gets updated: here’s what you need to know

Facebook Messenger Platform has been updated, and new resources have been made available to bot developers.<br>Please visit Marketing Land for the full …

Facebook Messenger

Twitter Announces Searchable #Stickers: Are They The New Hashtag? by @dantosz

Earlier this week, Twitter announced a new feature called 'Stickers'. Essentially, theses are a mash-up of hashtags, emoticons, and Snapchat filters …

Search Engines

Facebook News Feed Change: Goodbye, Publishers | SEJ

Facebook will soon alter the way its 1.65 billion users discover stories in their News Feed. The social network will give preference to updates from …

Facebook

LinkedIn starts officially auctioning off its desktop banner ads

LinkedIn will let brands bid on its desktop display ads in real-time auctions but is restricting their ability to target based on its user …

Banner Ads

New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite

A streamlined solution make it easier for novice social marketers to successfully navigate the Twitter platform.<br>Please visit Marketing Land for the …

Businesses

Pinterest tries to one-up Amazon with new shopping features like AI-enabled search

Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search capabilities to better compete against Amazon and …

Pinterest

eBay goes AMP, sign it might break out past news?

Twin Design / Shutterstock.comeBay announced they are now serving over eight million pages using AMP, Google’s accelerated mobile project initiative. …

Google News

Google Keyword Planner Drop Exact Match: Keyword Volumes Increase

There are several advertisers complaining that the Google Keyword Planner is showing higher search volumes now than in the past. It seems Google has …

SEO