411 Locals Newsletter Jun 11 - 24 2016

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Google Nearby Ads – A New Hyperlocal Ad Display Format?

Update: Jennifer Slegg has confirmed with Google that this new ad format is actually rolling out. Last week while in SMX I noticed a new hyperlocal, …

Google

Google Local Pack Deals Label

Google is testing a new ad label in the local pack, not the ones we covered two day ago with ads coming to local pack but an ad label that says …

Bridging the gaps in the Google My Business API

Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in …

APIs

Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

Member SinceJun 2012LocationSoCalPosts16,457Thanks2,705Thanked 4,943 Times<p>Running out door, but wanted to share this quick.<p>Joy Hawkins just posted at …

Brief change suggests local SEO ranking factors are different for branded queries

What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? …

Google

Google Starts Asking People to Verify Edits to Google Maps

ADVERTISEMENT<p>Over the past few weeks users have been noticing a slight change to Google Maps. When checking in to a place on Google Maps, people are …

Are Coworking Offices Eligible for Google My Business Listings?

[Estimated read time: 7 minutes]<p>Coworking office spaces have existed for more than a decade around the globe, and I consider it a testament to their …

Google Search Console To Give More Historical Data

Three years ago, Google promised webmasters a full year of data in the Google Search Console, currently we get 90 days. But that promise has never …

Google uses RankBrain for every search, impacts rankings of “lots” of them

Last year, RankBrain was used for less than 15% of queries. Now Google's confidence has increased enough that it's used all the time. The post Google …

Search Engines

Google brings rich results filter to Search Analytics report within Search Console

Google Search Console has quietly added a feature within the Search Analytics report to filter data based on “rich results.”Rich results are when …

SEO

Google has stopped using authorship completely, even for in-depth articles

Gary Illyes, Google’s webmaster tends analyst, said at SMX Advanced that Google has completely stopped using authorship markup, even for use with …

SEO

On Page SEO in 2016: A (2M Keyword) Data Driven Analysis

But in 2016 we have Hummingbird, Rank Brain, semantic search and many other nifty technologies — Google has evolved far beyond just looking if you …

Google Analytics adds hacked spam webmaster notifications alerts

Now you can get some of your Google Search Console alerts directly in Google Analytics.<br>Please visit Marketing Land for the full article.

Google Analytics

Is There an SEO Benefit to Regularly Changing Footers for Freshness?

Should you change your footer text frequently in order to keep pages fresh? With the focus many SEOs have on keeping a site from becoming stale, …

Google Ignores Keywords/Content In TLDs

The other day we reported how Gary Illyes said keywords in TLDs, like those new keyword based TLDs, do not improve your rankings.<p>So I wanted to get …

Google: Panda Has Not Fundamentally Changed But Does Get Ongoing Tweaks

We rarely cover any Google Panda topics anymore, since really it has gone continuous - which makes me wonder.<p>So at the 18:05 mark into the video, I …

Google coughs over “New-TLDs-as-SEO-boost” claims

<b>Google’s John Mueller chimes in (again) on claims about new TLDs helping search engine rankings.</b>New top level domain company Rightside has been …

SEO

3 Social Media Lessons from 16M+ Posts | SEJ

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media …

Facebook is getting closer to putting ads in Live videos

At VidCon, Facebook's video product boss, Fidji Simo, said the company will test different monetization models for Facebook Live "over the next …

Facebook Live

YouTube adds mobile live-streaming to catch up to Facebook, Periscope

YouTube Live isn't all that different from Twitter's Periscope or Facebook Live, but its execs claim it's faster and more reliable than its …

Periscope

Instagram by the numbers: 500 million members strong (and more)

en_US<p>article<p>Instagram is now at half a billion users. Here's the breakdown.<p>http://marketingland.com/instagram-numbers-181793<p>Marketing …

Tumblr’s live video strategy is syndicating services like YouTube and YouNow

Instead of rolling out its own live video product, Tumblr will let people syndicate their live streams from YouTube, YouNow, AOL's Kanvas and …

AOL

Twitter, Vine extend video lengths and hint at new video revenue

Twitter and Vine are extending their maximum video lengths to 140 seconds and hinting at new ways for the companies' and their creators to make …

New Video

Twitter launches Engage, a companion app to provide stats on audiences

Twitter launches Engage, an application for content creators with data analytics and post insights.<br>Please visit Marketing Land for the full article.

Analytics

Report: Facebook signs major deals for its live streaming service

Facebook is paying more than 100 brands over $50 million to produce live video.<br>Please visit Marketing Land for the full article.

Livestreaming

Facebook’s web app-like Canvas ads can now run as organic Page posts

Facebook will let Page owners use the interactive Canvas ad format for organic Page posts in a bid to get people to spend more time in the social …

Facebook

Facebook makes it clearer when an Instant Article is an advertorial

Facebook is adding brands' logos to Instant Articles advertorial bylines in an effort to make marketers more visible and the format more attractive …

Logos

Twitter will let brands target ads based on the emojis people use 🎯😕🤔🤑🙃

Twitter's move to allow brands to target ads based on the emojis included in tweets isn't so weird if you consider emojis another type of …

Brands

YouTube Director lets SMBs film professional video ads from their phone

In addition to the new ad tool, YouTube is providing advertisers in select cities access to professional filmmakers to help create ads.<br>Please visit …

YouTube