411 Locals Newsletter July 5 - 18 2014

By 411 Locals 866-391-0622 | 411 Locals 866-391-0622 created a magazine on Flipboard. “411 Locals Newsletter July 5 - 18 2014 on Flipboard” is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for “411 Locals 866-391-0622”.

Google My Business Overview

How to Use Video Content to Boost Local Search Rankings

<i>For small businesses, search engine optimization is tricky business. A local sports r</i><i>etailer is trying to move mountains when they compete for</i> …

Blogger Fined By French Court Because Negative Restaurant Review Was Too Prominent In Google

A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant review because the review was too prominent in …

Google Adds Zip Code Matches In Knowledge Graph Carousel

Google has added zip code matches and lookups to the knowledge graph section of the search results. If you search for in Google, you will be …

Google

Google Making Maps App More Competitive With Yelp

Google Maps has updated its app for iPhone and iPad. The new version adds features and content and even makes the app more visually appealing. The …

Apps

Apple Maps To Offer Choice Of Google, Others For Directions

According to Cult of Mac, Apple is doing something very interesting with iOS 8 Maps. It's giving people a choice of apps to use for directions. A GIF …

Apple

Everybody Needs Local SEO

If you work in the SEO industry, you need to understand how to do Local SEO. Seriously.. I'm not kidding here... If you're sitting there thinking …

YP's "Mybook" Makes Local Search More Social

Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such …

Local Search

Leaked Documents Show How Yelp Thinks It's Not Getting Screwed By Google

Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that's been leaked to TechCrunch to prove it. A close …

Leaked Documents Show How Yelp Thinks It’s Getting Screwed By Google

Documents leaked to TechCrunch from inside Yelp allege that Google is manipulating its search results to favor Google+ content over Yelp content. The materials accuse Google of blatantly highlighting its own products in searches made in the US but not in Europe in order to avoid angering EU …

Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings

Did you know that having consistent and correct citations is mandatory for any successful local SEO Campaign? If you've read the 2013 Moz Local …

Google Maps Adds Distance Measuring Feature

Google has quietly announced on Google+ that they have added the distance-measuring feature to the new version of Google Maps. The feature allows you …

Survey Says Yelp The Most Influential Local Review Site

Yelp says it's the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those …

Bye Google Maps: Apple brings its Maps to the web for Find my iPhone

<b>Update:</b> Apple appears to be testing or slowly rolling out the feature as some users report still seeing Google Maps. Apple Maps are live on the iCloud.com beta site and available for some users on the main iCloud.com site as well.<p>Almost two years after replacing Google Maps with its own Maps app in …

VIDEO + SLIDESHOW: The Future of Local Search - The Human Algorithm

Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two …

How Google Map Hackers Can Destroy a Business at Will

Washington DC-area residents with a hankering for lion meat lost a valuable source of the (yes, legal) delicacy last year when a restaurant called …

88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

See how online reviews influence the purchase of local business services in BrightLocal's 2014 local consumer review survey.

Confirmed: Google Is Removing & Limiting Video Snippets in SERPs

<i>Story Developing – Follow me on Twitter @chadgingrich for updates.</i><p>Today we started seeing across many clients that video snippets stopped appearing …

Low-Tech Local SEO Fix-ups for Your Site

Like my post? Please share!<p>You can’t make big or technical changes to your site, for whatever reason. (Maybe you just aren’t sure how.) Your options …

Google Webmaster Tools Updates Robots.txt Testing Tool

Google announced they have updated their robots.txt testing tool in Webmaster Tools. The update brings you a few more features including: (1) …

SEO

Mobile Website Pitfalls to Avoid for SEO

With mobile Internet usage at an all-time high, Google has been cracking down on websites with poor mobile experience. Mobile web design and user …

SEO

Promoting modern websites for modern devices in Google search results

Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools).

Best Link Building Strategies that Don't Require Content

Rohit is an inbound marketing consultant who blogs frequently on TechTage. He’s a hardcore SEO enthusiast and loves playing with WordPress. He also …

How To Control Your Video Search Result Listing

Search engine result pages is becoming plain again. With author pictures going away, who knows what other rich snippet will be affected next.<p>But …

SEO

Random Little SEO Tips Anyone Can Use

The problem with sharing SEO tips is that when more people use them they tend to become abused and spammy. But there are technical things you can …

Google Officially Launches Webmaster Tools International Targeting

Google has officially announced the new feature we reported was in beta named International Targeting. The new International Targeting reports within …

Google

Yahoo Directory Listings: Are They Worth It?

The result of good SEO is traffic, conversions, and community. Recently, a conversation around the value of the Yahoo directory listing came up at …

Rotating Banners: Why Image Sliders Kill Conversions

Designers seem to be fond of those image sliders, but are they achieving the results you're looking for? Probably not.

Google Rewrites Quality Rating Guide – What SEOs Need to Know

Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This …