411 Locals Newsletter July 25 - Aug 7 2015

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7 Pack Becoming 3 Pack with Mobile Like Snak Pack Rollout?

I woke this morning to reports of the new mobile styled Snak Pak being seen via Safari in the Netherlands and to it now being seen nationwide in my …

SEO

Google Map Maker; Now Easier To Find Duplicate Listings

Now it is easier to find duplicates and unverified listings in Google Maps. You can do so via Google Map Maker.<p>This is documented by Linda Buquet in …

SEOs believe ‘high’ local rankings deliver greater response than organic

<b>Does high ranking in local or organic results deliver greater response for your clients?</b> <br>In a recent poll on BrightLocal.com, we put this question to …

SEO

Yahoo No Longer Showing Yelp Reviews

It appears that Yahoo is no longer serving up Yelp reviews. Drop maps, change their name and poof. Your old Yahoo reviews are back.Related …

APIs

How Google Beacons Could Transform Local Business

Columnist Chris Marentis believes that the future of personalized advertising is already upon us thanks to Google's new, open BLE beacon format, …

Google’s Home Service Ads – Questions and Observations

Google’s test of the their new Home Service Ads generated a fair bit of conversation yesterday on Twitter. The ads started appearing more widely …

Google

Google Testing Sponsored Home Services Marketplace Snak Paks

<b>Updated</b> 8:15 PM with images and details captured by Glenn Gabe of of G-Squared Interactive.Dr. Pete Meyers of Moz posted this screen shot of a …

Google AdWords

Google Now Featuring a Location’s Popular Hours on Mobile Devices

Google just announced a new feature on mobile browsers, a chart showing the hours that a given business is popular. From their post:<i>Do you ever find</i> …

Google

Google Alerting Accounts Deleted for TOS Violations

Google is apparently removing My Business accounts for TOS violations and sending along notices to owners and managers.<p>It is not clear to me the …

Local Businesses Squeezed Out Of Organic Search By Larger Websites

A search engine study completed in early July by BrightLocal (my employer) found that local businesses are being squeezed out of organic results for …

SEO

Google Panda 4.2 FAQs: We Interviewed Google On The Latest Panda Update

There are many questions about the latest Google Panda update, Panda 4.2. Here are some answers for you from our talk with Google.

Google: Panda 4.2 Is Rolling Out Slowly For Technical Reasons

This morning, in a Google Hangout between Google’s John Mueller and webmasters, John was asked about the Google Panda 4.2 update several times. One …

SEO

Google Search Analytics Report Data Missing; Google Working On A Fix

If you are missing data in the Google Search Console, you are not alone. Many are seeing Google skip over July 28, 2015 data in Search Analytics.

Google: The Panda 4.2 Refresh Is Rolling Out Globally

As many of you know, Google confirmed the Google Panda 4.2 refresh last week.<p>But one question we did not have answered from Google directly in the …

How To Quickly Unblock Google From CSS & JavaScript, What Google Looks At & Number Notified

Yesterday, Google sent mass notifications for blocked JavaScript and CSS. I recommend you read that story if you haven't yet.<p>Since then, there have …

Google: 180% Increase In Hacked Sites In The Past Year

Google launched their #NoHacked campaign again and shared some really sad news. In the past year, Google saw a 180% increase in hacked sites. That is …

Google Search Console Warnings Issued For Blocking JavaScript & CSS

Google sends mass notifications warning that blocking CSS or Javascript can result in suboptimal rankings.

Google Image Search Dropping Images From The Index?

I've been noticing some webmasters complaining Google has dropped many of their images out of the index. I have two recent threads, but there are …

Google: We Won't Index Dynamic Content Behind Tabs

The topic of hidden content in tabs is something we've covered a few times.<p>In short, Google's John Mueller said several-months ago that Google won't …

Twitter Introduces Bulk Editing Tool For Managing Ad Campaigns

Facebook Gives Pages The Ability To Respond To Comments Privately

Facebook Thrives, Pinterest Lags As Driver Of E-Commerce Sales Conversions [Survey]

Facebook was the top converting channel for 64% of online retailers in the US and UK, according to a survey by ChannelAdvisors. Only 5% said the same …

Google's New YouTube Player

Google has quietly announced in a YouTube Help thread the launch of the new YouTube player.<p>The new player looks different than the old but pretty …

Facebook Introduces Live Streaming for Public Figures

Facebook introduced a new feature today that will allow public figures and celebrities to broadcast live stream’s via the Facebook Mentions …

YouTube to Provide More Up-To-Date View Counts, No More 301+ Views by @mattsouthern

YouTube's infamous “301+ views” is going to become a thing of the past, more up-to-date view counts being promised.The post YouTube to Provide More …

Search Engines

Facebook Lessens News Feed Impact Of "Hide" Button Clicks By Active Hiders

A shift in the way that some "hides" will factor into the News Feed algorithm may affect certain metrics within Facebook Insights.

Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent

Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates …

Mobile

Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017

EMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017.<br>Please visit Marketing Land for the full …

Mobile

Synthesio Partners With DataSift To Offer Facebook Topic Data

Social intelligence platform is latest tech company to offer customers access to Facebook's stream of topic-based consumer data.