411 Locals Newsletter July 19 - Aug 1 2014

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Google MapMaker Nukes Custom Categories

Custom categories, long missing from Google Maps, had retained their presence in MapMaker. That distinction has now ended. MapMaker has announced the …

Google Adds Webmaster Tools Verification For Google My Business

Mike Blumenthal reports that you can now instantly verify your Google Local listings, formerly known as Google Place Listing and now known as Google …

Yelp Beats Expectations, Strikes Profitability With Q2 Revenues Of $88.8 Million

Yelp has come through with a strong financial picture for the second quarter of 2014. Today, the company reported revenue growth of 61 percent year-

Where Do Consumers Leave Local Reviews? Facebook Now #2

TL;dr: Amongst consumers that leave reviews more than once per year, which sites do consumers prefer for leaving reviews? The answer might surprise …

Expedia Becomes A New York City Hotel After Google's Pigeon Local Update

On July 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful …

Yelp's New Video Feature Lets Users Upload 12-Second Videos Via Their Phone

After reports this past May that Yelp would be adding video, the business review site announced yesterday that iPhone users can now upload three- to …

Factual No Longer Accepting Individual Updates

Nyagoslav Zhekov, who recently joined Whitespark, just sent this along:<p>Factual stopped accepting individual manual contributions through their …

Moz Updates Local Query Set - Revised Data Show 23.4% Drop Post Pigeon Update

MozCast has now updated their query set to better reflect what searchers are seeing. Even though their methodology was different than that of …

Whitespark Reports a 24% Decline in Local Packs

Last week I reported that MozCast was showing a decline of over 60% in display of the Local Pack on Google after the recent local algo update. Moz …

Crap Google Results Yelp

Yelp is obviously very, very good with their SEO. They apparently have the ability to sculpt their internal link values to highlight what appear to …

7 Pack Decline of over 60% Reported by MozCast

<b>Update</b>: Moz has provided me with a list of local searches that were returning packs that no longer are. I am sharing this here as a Google Doc. If …

Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories

As the analysis continues on yesterday's Google local search algorithm changes -- that we're calling the Pigeon update -- one thing appears to be …

Google to SEO’s, Designers Advertising Agents: You are BACK ON the Map!

On December 31st, 2009 my headline was: <b><br>GOOGLE TO SEO’S, DESIGNERS & ADVERTISING AGENTS: YOU ARE OFF THE MAP!</b><p>Well as of last night, after almost 5 …

Yelp Trends Tool Reveals Ten Years Of Local Reviews Data

Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 …

Google "Pigeon" Updates Local Search Algorithm With Stronger Ties To Web Search Signal

Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional …

Automated Tools To Help Local Businesses Tackle Online Marketing

New tools coming on the market give local businesses some help with managing their online presences.

Foursquare Sneak Previews New "Personalized Local Search" & Moves All Check-Ins To Swarm

If you've been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent …

Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions

Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the …

A Review Handout Alternative: Try P&P To Get More Local Reviews

Review handouts have been the go-to method for gathering business reviews, but using postcards and pages is a more successful method.

Google Maps Search Results Let You Now Scroll For More Results

Google Maps has added scroll bar to their search results interface.<p>If you go to Google Maps and search for let's say [ice cream], you may get not …

Local Keyword Research in 2014 and Beyond

Shares 92<p>Last year I did a lot of writing around the web focused on local keyword research, so much so that I had vowed not to do any content on the …

How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk about running some SEO tests. So it is the case that …

5 Most Important Takeaways From the Link Building Survey 2014

James Agate of Skyrocket SEO released the 2014 edition of his link building survey on Moz.<p>Big hat tip to Agate for his hard work in building the …

Google: Moving A Site Has No Long Term Negative Impact

Google has said this before but it is always comforting hearing them say this multiple ways.<p>Google's Zineb Ait Bahajji said in a Google Webmaster …

Google Testing Timeline View In Knowledge Graph

Google is testing a new knowledge graph interface for showing a timeline of data, facts and knowledge in the top carousel section of the Google …

Local Business Schema.org Q&A: Tough Questions for David Deering

Like my post? Please share!<p>If you’ve wrestled with local SEO for more than a few days, you probably know what Schema.org markup is. (And if you …

Dear Google, Links from YouMoz Don't Violate Your Quality Guidelines

Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated …

How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)

<b>132</b> Comments 12 minutes<p>When I first started out with SEO I was determined to be as “whitehat” as possible. I wouldn’t do anything to potentially risk …

Calculating Estimated ROI for a Specific Site & Body of Keywords

One of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key …