411 Locals Newsletter July 11 - 24 2015

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LinkedIn Crosses 1 Million Publishers On Its Blogging Platform

There are now over 1 million unique publishers on LinkedIn’s blogging platform, a milestone the company celebrated with a post on its own blog.<p>Three …

Updated Twitter Summary Cards Display More Link Content In The Timeline For Mobile Users

Links on the Twitter app will soon begin to display more information to users, thanks to a new Summary Card format.

Survey: Facebook, Twitter Gaining As Important News Sources

Americans increasingly see Twitter and Facebook as meaningful sources for news. That's true across age and other demographic categories but for …

Gigya Survey: 88% Of U.S. Consumers Say They Have Used Social Logins

Overwhelming majority of people choose convenience of using social authentication despite concerns over companies' use of their data.

Commerce Is Coming: Facebook To Test Shopping Within Pages

Soon, not only will you be able to like, poke & share on Facebook, but thanks to a new test you will also be able to purchase product.

Facebook Testing Watch Later Option For Video Viewing

Facebook is adding to their video arsenal with the ability for users to watch videos at their own convenience.

Instagram Now Searchable On Desktop

ADVERTISEMENT<p>Instagram announced today that its bringing the search functionality of its mobile app to desktop.<p>Starting today, you can search people, …

YouTube's Top 100 Brands Report: Monthly Views Up 55% For Branded Video Content

Of the 40-billion all-time total views generated by branded content, almost half occurred during the last year.

Facebook Pages Get New, YouTube-Like Tools For Publishing & Managing Videos

Secret videos, expiration dates, custom thumbnails and a new Video Library for organizing everything are among today's announced upgrades.

Google+ Photos Drops The +, Transitioning Users To Google Photos On August 1st

Users will have until August 1st to move from Google+ Photos to the new Google Photos as Google continues to drop features from the struggling …

360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience

A new Google ad format will let brands deliver more immersive video experiences with 360-degree video ads on YouTube.With the new format, which …

Advertising

Interview with a Google SpamFighter

<b>1. How did you get to work for Google? How do people decide to become a “spam fighter”?</b><p>I have been interested in the online marketing industry since …

Google: Links Within PDF Documents Pass PageRank

Google's Gary Illyes said in the comments section of this Google+ post that links within Adobe PDF documents do pass PageRank.<p>Gary wrote:<p>Dan, you …

Google Search Console Sends "Incorrect Hreflang Implementation" Notices To Webmasters

Google Says Penguin Refresh Months Away From Happening

Google's Gary Illyes reminds us that the Penguin algorithm refresh is still months and months away, as Google works to make Penguin run in real-time.

Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Many of us have known for a while that Google Autocomplete can be a useful tool for identifying keyword opportunities. But did you know it is also an …

SEO

Google Sitemaps Report Bug May Show Huge Decline In Indexed Pages

It's not just you, many webmasters are reporting seeing index counts fall in the Sitemaps report within the Google Search Console. Google is working …