411 Locals Newsletter July 11 - 24 2015

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LinkedIn Crosses 1 Million Publishers On Its Blogging Platform

There are now over 1 million unique publishers on LinkedIn’s blogging platform, a milestone the company celebrated with a post on its own blog.<p>Three …

LinkedIn

Updated Twitter Summary Cards Display More Link Content In The Timeline For Mobile Users

Links on the Twitter app will soon begin to display more information to users, thanks to a new Summary Card format.

Marketing

Survey: Facebook, Twitter Gaining As Important News Sources

Americans increasingly see Twitter and Facebook as meaningful sources for news. That's true across age and other demographic categories but for …

Facebook

Gigya Survey: 88% Of U.S. Consumers Say They Have Used Social Logins

Overwhelming majority of people choose convenience of using social authentication despite concerns over companies' use of their data.

Commerce Is Coming: Facebook To Test Shopping Within Pages

Soon, not only will you be able to like, poke & share on Facebook, but thanks to a new test you will also be able to purchase product.

Facebook Testing Watch Later Option For Video Viewing

Facebook is adding to their video arsenal with the ability for users to watch videos at their own convenience.

Instagram Now Searchable On Desktop

ADVERTISEMENT<p>Instagram announced today that its bringing the search functionality of its mobile app to desktop.<p>Starting today, you can search people, …

Google

YouTube's Top 100 Brands Report: Monthly Views Up 55% For Branded Video Content

Of the 40-billion all-time total views generated by branded content, almost half occurred during the last year.

Advertising

Facebook Pages Get New, YouTube-Like Tools For Publishing & Managing Videos

Secret videos, expiration dates, custom thumbnails and a new Video Library for organizing everything are among today's announced upgrades.

Publishing

Google+ Photos Drops The +, Transitioning Users To Google Photos On August 1st

Users will have until August 1st to move from Google+ Photos to the new Google Photos as Google continues to drop features from the struggling …

Google

360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience

A new Google ad format will let brands deliver more immersive video experiences with 360-degree video ads on YouTube.With the new format, which …

Advertising

Interview with a Google SpamFighter

<b>1. How did you get to work for Google? How do people decide to become a “spam fighter”?</b><p>I have been interested in the online marketing industry since …

SEO

Google: Links Within PDF Documents Pass PageRank

Google's Gary Illyes said in the comments section of this Google+ post that links within Adobe PDF documents do pass PageRank.<p>Gary wrote:<p>Dan, you …

Google Search Console Sends "Incorrect Hreflang Implementation" Notices To Webmasters

Google

Google Says Penguin Refresh Months Away From Happening

Google's Gary Illyes reminds us that the Penguin algorithm refresh is still months and months away, as Google works to make Penguin run in real-time.

Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Many of us have known for a while that Google Autocomplete can be a useful tool for identifying keyword opportunities. But did you know it is also an …

SEO

Google Sitemaps Report Bug May Show Huge Decline In Indexed Pages

It's not just you, many webmasters are reporting seeing index counts fall in the Sitemaps report within the Google Search Console. Google is working …

Google

Phantom Tremors Continue As SEOs Wait For Panda – Latest Tremor on 7/14/15

As many of you know, Phantom 2 began rolling out on April 29, 2015, just days after the mobile-friendly update was released. Phantom 2 was a big …

Search Engines

Google: Top Ten Verified Web Sites Go Over HTTPS

Gary Illyes, the man at Google to blame for the HTTPS ranking algorithm, announced that of the top ten verified sites within the Google Search …

Google

Google's handling of new top level domains

With the coming of many new generic top level domains (gTLDs), we'd like to give some insight into how these are handled in Google's search. We’ve …

Google

Google: display:none May Backfire; Google Weighs It Less

Over the years, Google has flip-flopped on their stance on display:none, hiding content on your web page based on user interface purposes, but at the …

Google

Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months

Google Panda

Google: Bad HTML Validation Doesn't Hurt Rankings But Can Impact Structured Data

Google has said many times that poor or invalid HTML validation doesn't impact rankings. Of course, web sites that don't work, a search engine cannot …

SEO

Google Maps Hides Search Bar, HERE Struggles To Sell

Google Maps has made some minor changes that improve usability, while Nokia appears to be struggling to sell its mapping service HERE.Google Maps now …

Google

Top 5 Issues Wrecking Local SEO For Multi-Location Businesses

Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations.

Google About To Reopen Map Maker, Largely Outsourcing Moderation

After the recent rash of map vandalism and other map mischief that caused Google to shut down Map Maker, the company is getting ready to reopen it. …

Google

Google Place Pages Links Displaying For Closed Businesses

This may be a bug or maybe a new feature but Google seems to be bringing back the "Place Page" links in the Google local search results. Most are …

Google

Bing Brings Search To The Forefront Of The New Bing Maps Preview

Bing has made several search specific improvements to the Bing Maps Preview, that is currently in beta.

Google MapMaker Soliciting Regional Editors

In anticipation of the re-opening of MapMaker as announced last week, Google is now actively soliciting applicants to become regional editors.<p>Here is …

Google