411 Locals Newsletter Jul 23 - Aug 5 2016

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Google Testing Horizontal Local One Box + Card Format for Serps

There have been an increasing number of reports (H/T Michael Wallace) of a horizontal Local One Box showing at the top of the search results as …

SEO

Google Featured Snippets Can Be Localized & They Are Wicked Smart

Rob Birgfeld shared on Twitter a featured snippet in Google that answered the query [er wait times] for his local hospital's emergency room.<p>Here is a …

Google Adds Social Icons To The Local Knowledge Graph

Google has added social profiles and icons to the local knowledge graph. This was discovered by @ryanbowlerhat and Joy Hawkins posted this on …

Excited about Google’s new map ads? You should be!

Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most …

Google Maps

How does Google’s local algorithm work in 2016?

Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. The post How …

Local Search

YP brings search and location data together in “audience cartography”

Local search provider YP has introduced a new location data offering it calls “Audience Cartography.” While designed for mobile display (mostly …

Analytics

Google Maps updates map design, highlights areas of interest and adds business photo carousel

Google has updated the design of the maps interface to make it easier for their maps users to navigate and discover places. This update was done …

Google

Local businesses trump big businesses when it comes to delivering on-site updates

Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. The post …

Businesses

Google Analytics Public Demo Account Available To All

Google announced yesterday that they are giving anyone and everyone with a Google account access to a public demo Google Analytics account with solid …

How to get the old Google Keyword Planner volume data

Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine Land reported …

SEO

Google Search Console Bug Sets All Traffic As Desktop In Devices

Google posted there is a bug/error with the Google Search Console's Search Analytics report that has assigned all your traffic in the devices section …

Google Sending Search Console Notifications To Create AMP Pages

As you know, AMP is expanding to core mobile search results in Google. And now, Google is sending messages and notifications to Google Search Console …

AMP breaks out of news into the main Google search results

Google is taking Accelerated Mobile Pages (AMP) beyond the “Top Stories” and into the main organic mobile search results. Today the company has …

SEO

Google's Gary Illyes: Yes, PageRank Still Matters

As you know, in March, Google officially turned off toolbar PageRank for displaying, well, it went dead in mid-April of this year. But that doesn't …

Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore

Gary Illyes, a Google webmaster trends analyst, said yesterday that using a 301, 302 or 30x redirect of any kind will not result in a loss of …

SEO

Google Does Webmaster Outreach & 20% Of Home Pages Have No Clear Purpose

We know Google does webmaster outreach, where they will proactively go out and try to contact the site owner and/or webmaster when there is an issue …

Instagram is using an algorithm and Facebook data to sort its new Stories feed

Instagram’s algorithm will decide the order of Stories by referencing whose content people engage with on Instagram, as well as on Facebook.<br>Please …

Algorithms

Here Is How To Edit Your Introduction Field In Google+

Yesterday I reported how Google Maps dropped the ability to edit your introductory or description business field. It wasn't showing on your Google …

Facebook Wants To Kill All Clickbait Headlines | SEJ

If you’re in the business of writing misleading headlines in order to get clicks on crappy content, your days in Facebook’s news feed are …

Facebook tests monetizing live video with mid-roll ads

Facebook is rolling out mid-roll ads for long live broadcasts.<br>Please visit Marketing Land for the full article.

Marketing

LinkedIn cautiously brings video to its feed

LinkedIn users will start seeing 30-second clips in their feed, but only from hand-selected LinkedIn Influencers.<br>Please visit Marketing Land for the …

LinkedIn

Instagram Stories Will Vanish After 24 Hours | SEJ

Instagram today introduced a new feature called Stories, which lets its 500 million users create slideshows of images and videos that will vanish …

Tumblr is releasing ads across blogs & giving users a cut

Ads will be making their way across Tumblr blogs, and user will be getting a piece of the action (if they allow the ads to run).<br>Please visit …

Tumblr

Facebook Now Has 1.7 Billion Monthly Active Users | SEJ

Facebook’s advertising revenue skyrocketed to $6.2 billion, an amazing 63 percent increase compared to the same quarter last year, the company …

Zeta Interactive acquires Acxiom’s marketing division, Impact

Purchase adds scale, data analytics capabilities and “marquee clients” to the customer acquisition/CRM business.

Google.com Begins HTTP Strict Transport Security Migration (HSTS)

Google announced Friday they are going HSTS, HTTP Strict Transport Security, for Google.com. That means anyone who tries to go to HTTP will be forced …

Report: Nearly 60 percent of searches now from mobile devices

ouh_desire / Shutterstock.comAccording to official Google statements, more than 50 percent of search queries globally now come from mobile devices. …

SEO

Google revenues climb 21 percent to $21.5 billion, powered by mobile

en_US<p>article<p>Growth is coming from three areas: mobile search, video and programmatic, but primarily mobile …

Reddit Will Allow Marketers To Sponsor User Posts by @DannyNMIGoodwin

Sponsored posts are coming to Reddit. Marketers will soon be able to turn content that has been submitted organically by redditors into Promoted User …

Search Engines