411 Locals Newsletter Jan 9 -22 2017

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New: Google Local Pack Showing Google Shopping Ads

Mike Blumenthal posted a screen shot on Twitter showing Google shopping ads in the local pack results for a query on [engagement rings buffalo] on …

Newly-granted Google patent sheds light on how the search engine sees entities

Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can …

Patents

Google Testing Website Builder Within Google My Business

Update: For a more in-depth look at the new product see: Google GMB Website Builder Beta First Look. It seems that the day has finally come when …

Google

Google Releases GMB API 3.2 with Insights

Google has update the Google GMB API to v. 3.2 this afternoon and included in the update is full access to 18 months of Insights data. Essentially …

Analytics

Bing Adds “Save Video” & More Description to Video Search

Bing has changed up how they show their video search results to make it much more user friendly for searchers.<p>The most noticeable is a new “save …

UPDATED: Google is launching automated call extensions in mobile ads on February 6

AmsStudio / Shutterstock.com<i>January 10, 5:35pm ET: This article has been update with more information about automatic call extensions.</i>In the second …

Google

Google to start showing local-specific phone numbers when location extensions appear in ads

Kashin / Shutterstock.comOn Thursday, some AdWords advertisers received an unexpected email from Google explaining upcoming changes to the phone …

Google

Google: The Link Operator No Longer Works

Yesterday, we covered that Google's John Mueller said not to use the link operator. This comes a year or so after Google said the link operator is …

Pinterest now offers ad groups to paid campaigns

Pinterest's ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance …

Pinterest

Snapchat will target ads based on what people buy off Snapchat

Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner.<br>Please …

Snapchat

Google Killing Off Google+ on January 24th, But it Won’t Be Gone For Good by @MattGSouthern

Google is retiring the “classic” Google+ as it introduces an all-new version with several significant updates.The post Google Killing Off Google+ on …

Google

New in Instagram for Business: Insights and Ads in Stories by @rinadianewrites

There's no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos …

Instagram

Google Image Search testing YouTube videos

Alex Chitu spotted a new Google image search test on mobile, where Google is embedding YouTube videos for certain queries. The results contain …

Google

Facebook Journalism Project Launched to Build Stronger Ties With News Industry by @rinadianewrites

2016 has seen an increase in fake news stories, especially on Facebook where posts can go viral and spread like wildfire. Facebook has introduced the …

Journalism

Pinterest Turns to Artificial Intelligence for Pin Recommendations

January 13, 2017<p>Pinterest is bringing artificial intelligence (AI) to its platform to offer up better pin recommendations to its users.<p>Related Pins, …

Artificial Intelligence

Twitter to shutter Dashboard, an app for businesses to manage accounts

Twitter is killing its Dashboard business product six months after it was launched.<br>Please visit Marketing Land for the full article.

Twitter

Facebook will let Pages broadcast live videos from desktop web

Facebook is rolling out new live-streaming features for Pages, including web broadcasts and pinned comments.<br>Please visit Marketing Land for the full …

Facebook

Instagram will now squeeze ads in between Stories (but it's not so bad)

In a move that will surprise no one, Instagram will begin to place full-screen ads within its Stories feature. The announcement comes as Stories reaches 150 million users in the five months since its inception.<p>The feature is only a test for now with a few big name clients like Netflix, Nike and …

Advertising

Facebook’s retargeted ads broadened to include rivals’ sites, Page audiences

By expanding the retargeting pool, Facebook's Dynamic Ads can do a better job of finding new customers for brands, including from rivals.<br>Please visit …

Brands

Facebook’s mid-roll video ads will be limited to 15 seconds

Advertisers can pick content categories they do or don’t want their ads to interrupt, but may want more control over placement.<br>Please visit Marketing …

Facebook

Safari for iOS Adds Click-to-Call Button in Search Suggestions by @MattGSouthern

It has been discovered that Safari for iOS is now returning click-to-call buttons in some of its search suggestions for local businesses.The post …

iOS

Bing Ads rolls out scheduling for ad extensions

The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets. The post Bing Ads rolls out …

Bing

Google AdWords To Only Allow Add/Edit Extended Text Ads Starting January 31st

Starting January 31st, you will no longer be able to add or edit your Google AdWords ads using the standard text ad format. It will only allow you to …

AdWords Managed Accounts can finally share negative keyword lists across accounts

Google has quietly added another perk for Managed Accounts: the ability to create and share negative keyword lists across accounts.Maybe you’ve been …

SEO