411 LOCALS NEWSLETTER FEB 20 - MAR 6, 2017

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Google My Business Guidelines Updated For Service-Area & Virtual Offices

Google has updated their Google My Business guidelines specifically to clarify how a business should list their address for service-area businesses …

Small Business

Google Local Pack Shows: "Near You X Minutes Ago"

Sergey Alakov, the local pack watch man, has spotted more changes with the local pack and posted them on Twitter. The latest one shows how Google is …

Google Maps

Google Showing AMP Carousels for Local Review Sites

It appears that Google is now showing AMP carousels for local review sites in the Google search results. The carousel can appear as the first organic …

Google Testing New Mobile Local Finder

Google is testing a new mobile local finder.<p>The Google iPhone Search App is often a proving ground for large scale tests that precede rollouts to …

Google Tests New Format For Related Searches

Several folks are tweeting about a new user interface Google is testing for related searches. We have posts on Twitter from @seorakeshsingh and …

Google

Google Showing Animated GIFs in Search Results via Google Posts

Want another way to get your content noticed in the search results? It might be a reason to dust off your brand Google Posts to do so, as Google is …

Google brings back emojis in the search results snippets for relevant queries

Google has confirmed with Search Engine Land that they have brought the ability for emojis to be displayed in the search results listing page.In June …

Google

45% Of Google's Top Search Results Are HTTPS

Dr. Pete from Moz posted on Twitter that he projects that by June 2017, 50% of the top search results that come up in Google will be of sites over …

Google

Google Reminder: Linking To High Authority Web Sites Do Not Help With SEO

Google has said for years that linking out has no impact on your rankings and SEO. So here is a reminder, linking out is not an SEO ranking …

SEO

Adding Sitelinks Search Box Schema for Site Search in Google Search Results

For some sites Google will show an added feature in the search results – a sitelinks search box, so that searchers can do a secondary search just for …

Google: More Pages About Topic X Versus Y Won't Hurt Your Google Rankings For Y

Former Google search quality representative Murat Yatagan asked an SEO question to current Googler John Mueller. The question was a bit deep and …

Facebook Jobs makes having a Page that much more valuable for SMBs

Company seeks to make local employee recruiting easier, generate more SMB loyalty and perhaps some additional revenue in the process.<br>Please visit …

Loyalty

Instagram’s carousel format can now include more posts, be used outside of ads

Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos.<br>Please visit Marketing Land for the full …

Marketing

Facebook's Rolling Out a New Page Inbox to Manage Page, Messenger and Instagram Comments in One Place

Facebook's rolling out an update for Pages on the web called "Inbox", enabling brands to manage their Messenger, Facebook posts, and Instagram …

Facebook

Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve tools

If an advertiser wants to buy only Instagram's Story inventory and no other Instagram or Facebook inventory, it can while still using Facebook's …

Twitter extends abuse blocking to main timeline, puts offenders on timeout

People can mute tweets containing certain keywords, phrases, hashtags or emojis from appearing in their timeline.

YouTube’s unskippable 30-second video ads will sunset next year

Shorter ads will be the focus as the traditional 30-second spot is pushed out.<br>Please visit Marketing Land for the full article.

YouTube

Google’s YouTube to undergo MRC audits for video viewability measurement

The audits encompass all aspects of YouTube's third-party measurement integrations with MOAT, DoubleVerify and Integral Ad Science.<br>Please visit …

YouTube

Confirmed: Google AdWords Rolling Out New Green Outlined Ad Label

Google may be rolling out a new AdWords ad label now, the one we spotted a month ago, the green outlined ad label. I received dozens of notifications …

Google

Google AdWords Price Extensions Now On All Devices Including Desktop

When Google launched price extensions for AdWords last year, it was just for mobile devices. Shortly after, Google changed the format to a horizontal …