411 Locals Newsletter Dec 12 - 25 2016

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Google Adds Wheelchair Accessibility to Local Listings

Google has now added information to highlight when a local business is wheelchair accessible. The information will now show up when someone clicks …

Google My Business Insights For Google Maps Photos

Google My Business is now showing a new metric in the insights section of your Google My Business listings for your photos. Google will show you how …

Google

Google Maps Promoted Places Gives Branded Pins & More To Brands

Google announced Promoted Places in Google Maps, a way for businesses to get more play in the Google Maps results.Google said this allows businesses …

Google

Google Pack Adds Ability To Segment Results by Rating & Hours

Sergey Alakov, an active local SEO from Toronto, just noted on Twitter that Google has finally rolled out the ability to segment all local rpack …

Google

Google Changes Search Console Report "Update" Line To "Note"

I cannot tell you how many times people emailed me or pinged me on social when they saw the Google Search Console reports say "update" in them. They …

Google

Google Adds Color Pickers to Search Results

How often have you had to use a program or third party extension to check or choose a color? Google is solving some of the pain involved by adding a …

Google AMP reports now differentiate between critical and non-critical errors

Google has announced they’ve upgraded the AMP reports within the Google Search Console to “clearly differentiate between the critical issues that …

SEO

Google: We Will Treat Religious Interstitials As Legal Or Policy Interstitials

As you all know, on January 10, 2017 the Google mobile intrusive interstitial penalty is coming and as we explained, this has some folks concerned …

SEO

Google Gives HTTP/2 GoogleBot Clearance

November 2015, Google said they would let us know if it is safe to go HTTP/2 with your web servers by the end of 2015. That never really came but …

AMP Comes To Google Image Search

Google is now showing AMP results in Google Image Search. Will Barnes notified me of this on Twitter and I was able to replicate it.Here is a screen …

Google
Facebook

Facebook Messenger gets group video call support on Android and iOS

Facebook has officially launched group video calling for Messenger on Android, iOS and desktop. Up to 50 people can participate at a time in an …

Instagram Now Has 600 Million Users by @rinadianewrites

Yes, you read that right: Instagram now has 600 million users. In the six months since the photo-sharing company announced that it has reached the …

Search Engines

Facebook to use crowdsourcing, fact-checkers and labels to combat fake news

The social giant will tap users to flag potential hoaxes, and then professional fact-checkers to determine veracity.<br>Please visit Marketing Land for …

Facebook plans to buy original shows to fill its new video-only feed

Step 1) Create a video-only feed. Step 2) Spend money on live and non-live programming. Step 3) Make money by inserting ads in those programs.<br>Please …

Instagram’s Live Video Rolls Out to All U.S. Users by @rinadianewrites

Instagram has made its live video feature available to its U.S. users. Instagram's live video allows users to broadcast a video in real-time on …

Social Media

Google Display Network to Begin Serving Ads With No Targeting As of January 18 by @MattGSouthern

Google recently announced changes to how it will be targeting ads starting on January 18, 2017.The post Google Display Network to Begin Serving Ads …

Digital Advertising

Google Contributor Program to Shut Down in January 2017 by @MattGSouthern

Those involved in the Google Contributor program are receiving emails stating the service is shutting down in January 2017.The post Google …

Google

Is Google AdWords Testing Underlining Display URLs?

Ronnie Jones shared a screen shot on Twitter of the Google search results, specifically the AdWords listings, showing Google underlining the display …

Google