411 Locals Newsletter Aug 8 - 21 2015

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Local Consumer Review Survey 2016 | The Impact Of Online Reviews

<b>Key 'Takeaways' From Online Review Survey Research</b><p>84% of people trust online reviews as much as a personal recommendation<br>• 7 out of 10 consumers will …


Google Testing Paid Nearby Business Ads Broadly

Noticed Google testing paid Nearby Businesses listings for broader terms that look nearly identical to the new local snack pack that recently rolled …

Google Testing Place Actions Forms via Demand Force to Initiate Scheduling

Google is testing Knowledge Panel feature, Place Actions Forms, to allow scheduling via Intuit’s Demand Force with appointment based businesses. You …

Google Calendar

Google Adds (Or is Testing) Organic Results in Local Finder Knowledge Panel

<b>Update</b>: some interesting observations about differences between the organic results and the 5 pages in the new Lical Finder panel. I am heading out …


Phone Calls & Search Ranking are Most Important Local Search KPIs

What are the most important KPIs in Local SEO?Whether you’re a search agency, consultant, or local business, there are key metrics that are measured …


Google Maps Plus Codes Now Searchable, Making Hard-To-Find Places Easier To Locate


5 Revealing New Local Pack Click Through Rate Studies

Reports of a massive change to the design of local search results in the serps started to surface around August 6th worldwide. Of course I was at a …


New Method To Find Google+ Pages For Local Research

Linda Buquet form the Local Search Forums discovered a new and faster way to figure out the Google+ page for a specific local search result.<p>The new …


Takeaway from Google’s New Local 3-Pack: Go Niche, Young Man!

Google’s dreadful new 3-pack of local results is a push toward AdWords, without a doubt. They may also pass it off as a usability improvement, but …


Google’s Local Brand Packs Still Show Full Address & Omit Google Reviews

While most of the new local 3-packs in the Google search results have their exact addresses removed, there is one 3-pack variation in the form of a …

Click Study: The New 3 Pack & Where Users are Clicking

Being listed in the top three should be a clear priority for your organization, but there were other implications that came along with this change as …


Google Map Maker Back Up In Six Countries With More To Follow Soon

After a several-month hiatus triggered by hacking, racist map references and other online mischief, Google recently announced that Map Maker would be …


Thoughts About the New Local Stack Display

Note: I am heading out for a 5 day vacation. Responses might be limited. Please fill in the blanks for me and keep the conversation going. Dave would …


Search Engine Ranking Factors 2015

Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the …


Google Search Console Indexed Pages Problem, + Workaround

Google’s Gary Illyes announced today there’s a problem in Search Console that’s affecting the reporting of indexed pages.<p>2/ Bad news: we might have a …


Google: You Shouldn't See Negative Impact After Going To HTTPS

Coming off this morning's story named Google: It's Wrong & Bad To Tell Your Clients Not To Go HTTPS, Gary Illyes from Google added that when you go …


Google: Mobile Only Sites Are Fine, You Don't Need A Desktop Site.

Google's John Mueller said in a Google+ Hangout on Friday morning that you do not need a specific desktop web site, that having a mobile site is …


Google Mobile Results Have New Expandable Sitelinks

Google's mobile search results has a new design for the sitelinks; they now are expandable to show more options.


Is Google Experimenting With Bringing Twitter Into Desktop Search Results?

In May, Google began showing Twitter listings within its mobile search results within the US. Now it looks like those might be coming to desktop and …


Is CTR A Ranking Factor In Organic Results?

Contributor Bartosz Góralewicz shares the results of an experiment he conducted that suggests click-through rate (CTR) from search is not a ranking …

Rights & Freedoms

Google: User Actions On Your Web Site Are Not A Ranking Factor

Google's John Mueller said in a Google Hangout yesterday that there are no Google algorithms that specifically look at user actions on your web site …


Google: Even Links To Soft 404 Pages Are Not Counted

Google told us numerous times that 404 pages to remove bad links - no really, numerous times.<p>But what about soft 404 pages? Pages that appear to be …


Google Image Search Test Now Shows Images Within PDFs

Google is digging deeper to find more images across the Web, now experimenting with new discovery methods, including looking within PDF documents.


Google: You Can Use Pipes In Title Tags

In the past, Google has said not to use pipes in URLs because it is one of the characters than can imply other things. But using them in your title …


Facebook Gives The Gift Of GIFs To Some Brand Pages

The social network is testing the animated image format with a small selection of Pages. Wendy's and a Brazilian drink brand make the first …

GIF Animations

Facebook Pulls Ahead of Google In Referral Traffic

Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable …