411 Locals Newsletter Aug 22 - Sep 4 2015

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Instagram Improves Direct Messaging With Threaded Convos and Enhanced Emojis by @mattsouthern

Instagram has announced improvements to direct messaging, which include threaded conversations and enhanced emojis.The post Instagram Improves Direct …

Search Engines

Twitter Ads Are Now Available Pretty Much Everywhere

Twitter extends access to its self-service ad dashboard to more than 200 countries and territories. Company also reports it has about 100,000 active …

LinkedIn Messaging Gets Overhaul For A More Casual Chat Experience With Connections

Lightweight conversations have made their way to LinkedIn thanks to the new messaging experience. Now with 100% more GIFs, Stickers and Emojis!<br>Please …

Social Profile SEO: Optimizing For Rankings & Search Visibility

Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization (SEO) and …

Instagram Landscape and Portrait Mode Are Here! Third-Party Apps No Longer Needed by @mattsouthern

Instagram just introduced one of its most significant changes in recent memory — landscape and portrait modes for photos and videos.The post …

Search Engines

Facebook Hits One Billion Users in a Single Day by @mattsouthern

For the first time ever Facebook recorded one billion daily active users this past Monday, August 24th.The post Facebook Hits One Billion Users in a …

Search Engines

Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant

The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. M will even …

AOL Buys Mobile Marketer Millennial Media For Roughly $240 Million

This morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million. A deal had been rumored for the past …

Notablist — A Search Engine Built For Email Marketers — Includes 4M+ Searchable Email Campaigns

Founded by Michael Johnston and Dr. Minor Gordon, the site offers digital marketers a new level of competitive research.<br>Please visit Marketing Land …

The Finalists For The 2015 Search Engine Land Awards Are…

We are thrilled to announce the finalists for the inaugural Search Engine Land Awards. With more than 100 compelling entries, we are truly impressed …

Search

Google Gets A Brand-New Look: Updates Search & Now Card Visuals

Google's latest refresh is part of a large-scale rebranding effort that includes a newly designed logo.

Google

Yahoo Follows Google In Building Out Local Search Marketing Reseller Program

As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is …

Small Business

36% Of Webmasters Told Google Their Web Sites Were Hacked

This month, Google's Webmaster team had a #nohack week, where they went through tons of information around hacking on the web,<p>They also posted a …

Google

87% of Potential Customers Won’t Consider Businesses With Low Ratings

We at BrightLocal have just published the findings of the 2015 Local Consumer Review Survey.This annual exploration into the consumption, attitudes …

SEO

Google Controls 65 Percent Of Search, Bing 33 Percent [comScore]

In the simplest terms, the world of organic search is roughly two-thirds Google, one-third Bing. Those are the July 2015 “powered by” numbers …

Google

8 SEO Tools That Track Local Google Rankings

If you’re involved with local SEO, or any form of SEO for that matter, then you know the importance of being able to recreate the results that Google …

Google Home Services Ads Launch In AdWords Express

Google has opened up access to its new home services ad program in AdWords Express. The new home services ad program launched in beta in the San …

Google

Google Maps Views Now Goes Offline

This should not come as a surprise, since Google told us this was coming back a few months ago, but now it is here. Google Maps Business Views and …

Google

Google: If We Email You, Login To Your Google My Business Or It May Be Removed

In June, Google began warning business owners that they need to login and verify their business listings within the Google My Business account. If …

Google

Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time

Earlier this month, Google replaced their “7-pack,” the local results box that showed seven local businesses in the Google Web search results, with …

SEO

Google Map Maker Up Again In 45 More Countries Including The U.S.

Earlier this month, Google re-launched Map Maker after a several-month hiatus to address issues that had resulted in racist map references and …

Maps

Google to Penalize Sites That Prompt You to Download Apps

Google has come out fighting against app download interstitials — those prompts you get from some websites that want you to download their mobile app.<p>…

Google Drops The Old Search Queries Report From Google Search Console

Google has begun removing the Search Queries report from the Google Search Console.This should come as no surprise, being that the new Search …

SEO

3 Steps To Find And Block Bad Bots

Is your Web analytics data being skewed by bot visits to your site? If so, columnist Ben Goodsell has the solution. The post 3 Steps To Find And …

Google Bug With Showing Video Snippets For Pages Without Videos

The image above is of a snippet from a web page that does not have any visible video content on the page. Google's search results show that there is …

Google

Swapped Out: Losing A Google Featured Snippet [Case Study]

When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on …

The SEO Professional's Guide to Waterfall Diagrams

As we know well by now, the speed of a web page is very important from an SEO and user experience perspective. Faster pages have higher search engine …

Does Google crawl "nofollow" links? An SEO experiment

The use of the rel="nofollow" tag has been hotly debated online and has shown a number of contrasting opinions being put forward by leading SEO …