411 Locals Newsletter Aug 2 - 15 2014

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BrightLocal Opens Its 2014 Local SEO Industry Survey

Local SEO firm BrightLocal has posted its third annual local SEO industry survey, asking SEO professionals to answer 20 questions on SEO business …

Blog

New Google AdWords Local Format Test

@dr_pete spotted a new Google user interface test for local maps ads within the Google search results.<p>The ads show up in what looks like an organic …

Google AdWords

Umasking the Pigeon Update: Understanding and Dealing With the Impact

Google Pigeon Update: Local Results Updated Again

It seems like Google has updated the local search results since the latest Google Pigeon update that was pushed out originally on on July 24th.<p>A …

SEO

Can Google Plus Posts Create Duplicate Content Problems?

Shares 624<p>Few things human are more fascinating than identical twins.<p>Think about how many creative works, from classical literature to pop culture, …

Google Responds To Mass Negative SEO Extortion Emails

There are widespread reports within the industry of negative SEO extortion emails being sent to website owners, webmasters, SEOs and others. The …

Extortion

Microsoft's Catapult Project To Power A Bing Data Center Next Year [Updated]

After a successful test, Microsoft says it will expand its Catapult server project to all Bing servers in one of its datacenters in 2015. Microsoft …

Google Investigating Bugs With Structured Data Report In Webmaster Tools

There are hundreds of complaints within the webmaster and SEO community around the Structured Data report within Google Webmaster Tools showing …

Data Modeling

Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts" Spam

Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add "low-quality guest blog posts" as …

Google

We Removed a Major Website from Google Search, for Science!

The folks at Groupon surprised us earlier this summer when they reported the results of an experiment that showed that up to 60% of direct traffic is …

Google Penalizes Two More UK Link Networks

As part of the flux SEOs are seeing this morning in the search results comes news that Google took out at least two link networks in the UK.<p>The two …

Using Autocomplete To Hijack Local Search Results & Improve Online Reputation

As much as search engines have adapted to discount black hat SEO tactics, there's still one area in which they're seriously lagging.

SEO

A New SEO Business: Selling SSL/HTTPS Links

As you remember, Google launched a new algorithm for HTTPS ranking where they give you a tiny boost in the rankings for going HTTPS/SSL with your …

SEO

Explainer: How Google's New SSL / HTTPS Ranking Factor Works

Last Thursday, Google launched a new ranking signal to give HTTPS sites a ranking boost, a small ranking boost, to encourage webmasters to migrate …

SEO

Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites

Google To Give Secure Sites A Ranking Boost Google has announced that going HTTPS -- adding a SSL 2048-bit key certificate on your site -- will give …

SSL

Google Quietly Removes Author Stats From Google Webmaster Tools Labs

In December 2011, Google launched author stats within Google Webmaster Tools, giving those who used authorship across sites, statistics on how well …

Google

Google Mobile Testing Search Results Snippet Descriptions

Google is testing showing site and search results description snippets in the mobile search results interface. Google launched site description …

SEO

Google Now Showing Full Text Of Original Reconsideration Requests In Webmaster Tools

Google is now showing those who submit reconsideration requests, their original reconsideration request when Google documents that they've received …

Google

A Plug-in for Adding Google Reviews to Your WordPress Blog

<b>Update</b>: I just heard from David Deering about the plug-in’s use of Schema. Firstly the schema is not done correctly. More importantly however (which …

Facebook Introduces Cross-Device Reporting For Facebook Ads

Facebook has announced the launch of cross-device reporting for Facebook ads. For the first time, advertisers will be able to see how people are …

Facebook

Promoted Video Comes To Twitter

Today, Twitter announced a beta test of new Promoted Video ad units. Twitter has been experimenting with these new ads for the past few months, with …

Search Engines

Page Admins Stick To Native Facebook Apps For Posting On Business And Brand Pages

How do you post to your business or brand Facebook Page? Although there's no shortage of third-party services and apps to help Page administrators …

Facebook

Filing Shows 8.5% Of Twitter's Active Users Use Apps That Pull/Push Information Without Initiation

Twitter had a fantastic Q2 this year, with revenues up and monthly active users (MAUs) up 24% to a record of 271 million users. Yesterday however the …

Monthly Active Users

No Address? No Ratings For You! Facebook Ratings Axed For Pages Without A Physical Location

Facebook page managers may notice an absence of stars when viewing their Facebook pages today. Those Pages without a physical address have lost their …

Facebook

Facebook Bans The "Like Gate;" Pages Have 90 Days To Comply

Facebook has killed the "like gate." In an update to its Platform Policy this week, the social network said it will no longer allow Pages to require …

Facebook

Have Pinversations Without Ever Leaving Pinterest Thanks To New Messaging Feature

Communicating about a specific pin within Pinterest just got a whole lot easier thanks to a new feature from Pinterest. The new 'messages' service …

Pinterest

Facebook Events Now Come With Insights For Reach, Views & Connections

Facebook has updated its Events feature to include analytics, giving Page administrators more information about how events are performing. A Facebook …

Facebook

Under Cloudy Skies Facebook Makes Its Pitch To Small Business

Earlier today, I attended the FacebookFit small business bootcamp at the company's Menlo Park headquarters. Informally, I was told there were about …

Small Business