411 Locals Newsletter Apr 30 - May 13 2016

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Warning: Vulnerability discovered in Yoast SEO WordPress plugin

Yoast SEO v3.2.4 and earlier versions have a security vulnerability that can give people access to your SEO settings.<br>Please visit Marketing Land for …

WordPress

Google Releases GMB API V3.0

One area of Local Search where Google has been active with regular improvements has been the Google My Business API. Google seems to have committed …

Google

60% of local SEOs are outsourcing more tasks in 2016 vs. 2015

What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal …

Local Search

Google Search Console metrics now deeply integrated into Google Analytics

Google has announced they have more deeply integrated the Google Search Console metrics into the Google Analytics reports. Under the Acquisition tab, …

SEO

Google’s mobile-friendly algorithm boost has rolled out

AmsStudio / Shutterstock.comGoogle has fully rolled out the second version of the mobile-friendly update today. Google Webmaster Trends Analyst John …

SEO

Google Search Console updated the Search Analytics report & adds Knowledge Graph, local & Rich Snippets

Google has updated how they calculate the clicks and impressions in the Search Analytics report within the Google Search Console. Google updated …

SEO

Google hints that Voice search reporting coming to Google Search Console’s Search Analytics report

Google Webmaster Trends Analyst John Mueller said on Friday in a Google hangout, at the 23-minute mark, that Google is looking for ways to show …

SEO

Google widely testing the title links in black, instead of the traditional blue hyperlink color

Over the weekend, Google began testing a widely noticed change to their search results listing page by changing the color of the titles in the search …

Google

Announcing Keyword Explorer

A year ago, in April of 2015, I pitched a project internally at Moz to design and launch a keyword research tool, one of the few areas of SEO we've …

Facebook brings its retargeted ads to Instagram, travel brands

Facebook's Dynamic Ads (née Dynamic Product Ads) can now be seen on Instagram and show not only products, but also hotel room pricing and …

Brands

Chatbots are poised to take over Facebook

Facebook chatbots are coming to a Messenger near you.<br>Please visit Marketing Land for the full article.

Chatbots

Periscope is adding search options, drone broadcasts & making it easier to save live videos

Users will soon be able to search and categorize live broadcasts by topics like travel, music and food.<br>Please visit Marketing Land for the full …

Periscope

Facebook responds to allegations that Trending Topics are rigged

Are Facebook Trending Topics slanted? One might think so, based on an anonymous report. Not so fast, says Facebook.<br>Please visit Marketing Land for …

Facebook

Twitter wants to be better at searches for Vines, Periscopes and GIFs

Twitter search engineer Sam Luckenbill says the social network is working on improving its search engine's ability to index content posted to …

GIF Animations

YouTube announces Google Preferred Breakout Videos ad package at #Brandcast

CEO Susan Wojcicki says the new video ads give brands access to the "hottest and fastest-rising videos" on YouTube.<br>Please visit Marketing Land for …

Susan Wojcicki

Twitter will bring its logged-out ads to the mobile web in Q2

With brands paying "nearly" as much for clicks on ads shown to logged-out users as logged-in ones, Twitter will stop limiting those ads to the …

Mobile Web

Instagram has started testing its version of Facebook Pages

Instagram's business profiles add a "contact" button for people to email businesses or get directions to their location, per screen shots posted by …

Instagram

Social Video Chart: Your at-a-glance guide to 7 major platforms

A side-by-side feature comparison of the seven major social video players -- YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr.<br>Please …

Tumblr

Periscope starts testing a way to #save live broadcasts

CEO Kayvon Beykpour says a full video management tool is on the way, but for now, a simple hashtag will save any broadcast.<br>Please visit Marketing …

Periscope

Pinterest acquires mobile ad tech talent, but not the tech, because content

The URX team’s knack for teaching computers how to recognize and recommend content will be applied to Pinterest’s own content through the …

AdTech

Twitter’s new Connect tab wants to help you find people to follow

New tab also offers address book synching to find contacts also using Twitter.<br>Please visit Marketing Land for the full article.

Twitter

Instagram’s carousel ads now support 60-second videos

Taco Bell, Macy's among major brands already trying the new video carousel ad format.<br>Please visit Marketing Land for the full article.

Taco Bell

No Sponsored Content on Facebook Unless You Have a Verified Page

Facebook recently made some updates to its branded content policies, which we previously covered, but we wanted to clear up some confusion and make …

Google bans ads for payday and high-interest loans

Google announced it will no longer accept and display ads promoting payday loans requiring repayment within 60 days.The update to the AdWords policy …

Google

Bing confirms testing Twitter results in search results listings

A Microsoft spokesperson has confirmed with Search Engine Land that they are indeed testing displaying tweets, Twitter results, in the Bing search …

SEO

Yelp reports Q1 revenues of $159 million, 269 percent ROI for advertisers

en_US<p>article<p>The company said it has a 76-percent year-over-year advertiser repeat …

Bing Says 25% of All Searches are Voice Searches

Representatives of Microsoft’s search engine, Bing, stated at Search Insider Summit this past Thursday that a now quarter of all searches performed …