411 LOCALS NEWSLETTER APR 3-16, 2017

By 411 Locals 866-391-0622 | 411 Locals 866-391-0622 created a magazine on Flipboard. “411 LOCALS NEWSLETTER APR 3-16, 2017 on Flipboard” is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for “411 Locals 866-391-0622”.

Google says it has reduced fake Google Maps listings by 70% since 2015

Google announced that they have heard about all the Google Maps spam issues over the years and have taken several steps to reduce the fake results in …

Google

Spam In, Garbage Out – Why Google’s Recent Paper on Map Spam is Flawed

The claim made by Google that “…fewer than 0.5% of local searches lead to fake listings” in Google search is NOT a conclusion that can be drawn from …

SEO

Google Map Maker is now dead

Google announced late last year that it would shut down Map Maker, its older, online tool that allowed anyone to contribute updates to Google Maps. The service, which had been around since 2008, let users correct or fill in missing map content – like place details, roads, business information and …

Google My Business Lets You Enter URL Attributes For Other Business Information

Google quietly added a feature to the Google My Business spreadsheet uploads to enter URL attributes. These URL attributes can be used to link to …

Google

Just released: 2017 Local Search Ranking Factors survey results

After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts.

Local Search

Google Tests Showing Number Of Reviews Left By Reviewer

Google seems to be testing showing the number of reviews a reviewer has under his or her belt in the reviews snippet for local search results.<p>Here is …

Google

Google Tests Local Knowledge Panels Without Maps

Google is testing, yet another, Google local knowledge panel user interface. This one is where the local knowledge panel is not even showing the map …

Google

Bing has a chatbot answering local search questions

Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area.

Local Search

Google Local Results Showing Query Specific Data, Like Hours, Reviews, Phone & Address

If you search in Google for local businesses and get even more specific, such as ask for their reviews, phone number, address, hours of operation and …

SEO

Google: Domain Age Doesn't Matter For Search Rankings

Google's John Mueller responded with a resounding "no" when he was asked if domain age matters for ranking in Google's search results. John responded …

Google

Submit Any URL To Google For Indexing Within The Search Results Interface

Go to Google and search for [submit URL to Google] and Google will place a box at the top of the search results that lets you plug in any URL you …

Google

Google Adds Carousel & Rich List Suggestions for Blog Queries

Looking for a blog in a particular market area? Google has added a new feature with both rich lists and carousels that lists popular blogs in a …

SEO

Google: Use Disavow File When Threatened With Negative SEO

We've seen it before, SEO extortion emails and negative SEO threats. Bill Hartzer recently got one and asked Google what to do.<p>The advice given is …

SEO

Google Tests URL At Top Of Search Results Snippets

Google has been busy testing new mobile snippet layouts recently. We've recently seen them testing breadcrumbs at the top of the search results …

SEO

Siri is Google’s nearest mobile search competitor [Report]

A new study from Fivesight Research, “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of …

Google

Amazon is becoming a 'more important search engine than Google,' says NYU professor

Amazon has become a major player in the search engine space, and could soon become a "more important search engine than Google," NYU Stern School of …

Amazon

Yelp buys Turnstyle to expand targeting and offline attribution capabilities

The acquisition greatly enhances what Yelp can offer business owners.<br>Please visit Marketing Land for the full article.

Marketing

YouTube removes ads from channels with less than 10k views

YouTube is moving to restrict ads to channels that only have 10,000 lifetime views or more. It says this move will protect content creators — and probably advertisers as well.<p>The company opened its YouTube Partner Program (YPP) to everyone in 2007. Anyone could apply to have their videos monetized, …

Advertising

Facebook now has more than 5 million monthly advertisers

Over the past year or so, Facebook has attracted a million new advertisers roughly every six months.<br>Please visit Marketing Land for the full article.

Marketing

Twitter officially opens direct messages to chatbots

Now any brand can create a chatbot to handle direct messages on Twitter, in the same way it would on Facebook Messenger.<br>Please visit Marketing Land …

Chatbots

New: LinkedIn Launches Lead Gen Forms by @MrDannyGoodwin

LinkedIn has launched Lead Gen Forms. This new feature in Sponsored Content campaigns removes a huge barrier on mobile devices: filling out forms.The …

Search Engines

Twitter adds location sharing for businesses offering customer support over Direct Messages

The Twitterverse is still reeling from Twitter’s revamp of @ replies, and scratching its head over how changing a default avatar has anything to do with addressing abuse, but the network is plodding on, today releasing a new feature aimed at its business users. The latest in a series of updates …