411 Locals Newsletter Apr 2 - 15 2016

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Google local results get additional search filters on mobile

Now, when your search query has local intent, and it brings up the “3-pack” or “local pack” in the Google search results, Google may offer you …

SEO

Google opens home service ads to HVAC services and electricians

Google is building out its home service ad offerings. The ads are now available to electricians and HVAC service providers.The local home service ad …

Google

Google My Business Enables You Set Special Hours In Card View

Google keeps adding more and more ways to add special hours to your business information. First it was via spreadsheet and the Google My Business …

Google

Google Removes My Business iOS App From App Store After Serious Bug

Yesterday, Google pushed out an update to the iOS version of the Google My Business app. But as I reported at Search Engine Land that after I …

Google

Google Testing Business Review Snippets In Map Pack • serptests.com

Google is at it again with even more testing — this time to the way reviews show up in local Map Packs. Spotted by Dr. Pete of Moz, this test seems …

Google Does Index & Rank Images Title Attribute Tags

A couple weeks ago, we reported that Google implied they do not index image title attributes. Meaning, if you place keywords in the title attribute …

Google

Google Analytics’ new User Explorer report shows individual, anonymized website interactions

New report rolling out to accounts now in beta, found under the Audience tab.<br>Please visit Marketing Land for the full article.

No More Deceptive Download Buttons

(Cross-posted from the Google Security Blog.)<br>In November, we announced that Safe Browsing would protect you from social engineering attacks - …

Web Design

Google’s manual action penalty this weekend was over free product reviews

Yesterday, we reported that Google sent out outbound linking penalties to a mass number of webmasters over the weekend. It turned out that this was …

Google

Google Completely Drops In

I am not sure if this is a bug or not but Dr. Pete Meyers from Moz reported on his Mozcast features tool that in-depth articles are completely gone …

Google

Large Number of EasyRecipe Plugin Users Hit With Manual Action

Do you own a recipe site and received a spammy rich snippet manual action on your site in the past week? If so, it is likely a specific recipe plugin …

Google penalizes sites for unnatural outbound linking

Over the weekend, Google issued many manual actions for “unnatural outbound links.” This is a penalty issued by the Google manual actions team, …

SEO

Google: We Tests By Redirecting A Small Percentage Of Traffic, Not Setting Up Test Sites

In a live Google hangout with John Mueller this morning on Google+, John said that Google doesn't set up test sites for the most part to test and …

Google

How Google Processes Different Algos to Determine Site’s Ranking

This was an interesting question in today’s hangout, specifically dealing with how Google processed algos to determine ranking.<p><i>Lets say that I</i> …

Google Search Console now sending PageSpeed update notifications

Google is now sending out notifications via the Google Search Console for PageSpeed tips. If you’re currently running an older version of Google …

Google

Google warns site owners their site is not mobile-friendly in mobile search results

AmsStudio / Shutterstock.comGoogle is now issuing a new type of warning to site owners if their site is not mobile-friendly. The new warnings show …

SEO

Google Search Analytics Report Missing A Day Of Data In Search Console

Google Search Console seems to have a gap in data, literally a gap. If you go to the Google Search Analytics report, you will see that the 29th of …

Google

Instagram highlights video with new look for Explore

Instagram is giving users a more personalized Explore channel, both for discovery and for finding new content that is tailored to users' likes.<br>Please …

Facebook’s Instant Articles Now Available to Everyone by @SouthernSEJ

Facebook's Instant Articles, a proprietary publishing platform that promises instant loading content on mobile, is now available to anyone who …

Facebook

Facebook brings its Instapaper-like Save button to wider web

Facebook is rolling out its Instapaper-like bookmarking tool, Save, to the wider web, the company announced at its F8 developer conference on …

Facebook's Messenger Platform launched, allows businesses to build bots

Released in beta, Messenger Platform allows businesses to build bots that can interact with customers or even handle purchases.

Twitter Awards to recognize innovative ad campaigns

For its 10th anniversary, the Twitter Awards is giving brands, agencies and partners the ability to showcase their best #GoLive campaigns on the …

Facebook drops branded content restrictions for publishers

Facebook is letting publishers and other verified pages distribute branded content for free, but it's unclear whether its labeling system is …

Facebook Messenger has new ways for brands to meet its 900 million users

Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users.<br>Please …

Facebook expands Live video, will put it front and center in mobile app

Live video tab will replace Messages in the Facebook app, as several new features give users and brands more to play with and measure.<br>Please visit …

Nearly 80 percent of social media time now spent on mobile devices

Facebook dominates all other networks in engagement, while Snapchat skews much younger than the other social sites.<br>Please visit Marketing Land for …

New Advrtas ad platform offers “first fully interactive 360-degree rich media ad” with VR mode

Its creator, Outlyer Technologies, says it works on any browser without a special player, and in any IAB ad format.<br>Please visit Marketing Land for …

Google's New Nearby Ad Format Looks Like Free Results

It looks like Google has released a new format for the local ads. When you search for [oil change] in Google on your mobile device, you are given a …

Google

Report: Google/Alphabet and Verizon mulling Yahoo buyout