411 Locals Newsletter Apr 16 - 29 2016

By 411 Locals 866-391-0622 | 411 Locals 866-391-0622 created a magazine on Flipboard. “411 Locals Newsletter Apr 16 - 29 2016 on Flipboard” is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for “411 Locals 866-391-0622”.

Is Google's local pack a survival kit for local businesses? 300,000+ SERPs analyzed

The AccuRanker team and I analyzed more than 300,000 local SERPs in the largest US cities – New York, Los Angeles and Chicago – to get a clear answer …

Google Testing New Mobile Local Knowledge Panel

Sergey Alakov, a Toronto SEO, reported on Twitter seeing this Google test of a slimmed down local mobile Knowledge Panel on a branded search. The …

Google

Top 9 reasons Google suspends local listings

Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address …

Google makes 2 ad updates that will affect local search marketers

Google has made changes this week to local search results and Google Maps that will impact retailers and service providers with physical …

SEO

Google brings back in-depth articles to search results after 17-day outage

Back in August 2013, Google launched a feature named in-depth articles in their search results after a couple of months of testing. Since then, it …

Google

Google: Community Through Comments Help A Lot With Ranking

Gary Illyes from Google said on Twitter that having a thriving community helps with rankings. He said "a healthy, thriving community on a site, that …

Does Organic CTR Impact SEO Rankings? [New Data]

[Estimated read time: 13 minutes]<p>Does organic click-through rate (CTR) data impact page rankings? This has been a huge topic of debate for years …

SEOs Experiment To Make Titles Stand Out In Google

@pizzaseoEN posted on Twitter a UTF-8 experiment done by @dusoft around making your title tags stand out more in Google's search results.<p>In short, …

Google: Footer Content Is Not Penalized But Not Seen As Primary Content

We've covered footer and boilerplate content a lot here but Google's John Mueller brought it up again when answering a question in a Google Hangout …

Google: You Can Be Negatively Impacted By One Algorithm & Positively Impacted By Another

So let's say your site was hit by Google Penguin 3.0 almost 18 months ago and you feel you are doomed. John Mueller of Google said yes, while Penguin …

Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016

Facebook grew its daily audience by 16% and the money it makes from each member of its audience by 33% in the first quarter of 2016.<br>Please visit …

YouTube launches 6-second Bumper video ads to extend TrueView campaigns

Users won't be able to skip past the new short-form ads that are aimed at complementing TrueView campaigns.<br>Please visit Marketing Land for the full …

Twitter misses revenue estimates as brand advertising biz weakens

After years of audience growth struggles, Twitter's ad business is now having a hard time, particularly with brand advertisers.<br>Please visit Marketing …

Survey finds most SMB advertisers on Facebook spend less than $50 per month

Generating awareness the most common marketing scenario for local businesses on Facebook, says Alignable survey data.<br>Please visit Marketing Land for …

Facebook starts counting time spent when ranking links in people’s feeds

Facebook will start counting time spent when deciding which links to put in people's mobile feeds and stop showing so many posts from the same …

YouTube gets a VR makeover with 360-degree live video, spatial audio

YouTube is rolling out new features that allow video creators to live-stream in 360 degrees.<p>YouTube is rolling out a number of changes to its …

Virtual Reality

Get Value From Ads With Facebook Deliver Insights | SEJ

Facebook is introducing Delivery Insights to its Ads Manager tools. Delivery Insights will tell advertisers how their ads are competing at auction …

Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release

Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own …

Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]

84 percent of respondents in global consumer survey said ad interruptions were too frequent.<br>Please visit Marketing Land for the full article.

Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]

If there’s one theme to be taken from Merkle’s Q1 Digital Marketing Report, it’s that Google is miles ahead of Bing and Yahoo in driving and …

Digital Advertising

Bids to buy Yahoo are due today, Verizon is the favorite [Report]

Many of the big names mentioned have dropped out, including Time, Google, Comcast, AT&T and IAC Corp.