411 Locals Newsletter - May 28 - Jun 10 2016

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Google Doesn't Filter Gold Stars Reviews From Specific Industries

Joy Hawkins asked in a Local Search Forum thread if Google will filter the gold stars shown in the organic search results for local results for …

Google: Photos Are Missing From Your Listing On Google

Tim Coling reported in the Local Search Forums that his client received an email asking them to load up more photos on their Google local listing. It …

Infographic: The ultimate guide to SEO-friendly URLs

Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over …

Search Engines

Google Again Says: We Don't Use Social Media For Ranking

Every several months or so the topic of Google and social signals comes up and each time it gets into a Googlers hands, they say no - it is not used …

Matt Cutts

Can moving to a new TLD boost search rankings?

One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY, are affecting search engine rankings. …

Search Engines

Google: We Don't Care About Underscores Vs. Dashes In URLs

Most SEOs know that if you start a new site, the URL structure should use hyphens to separate the keywords and not underscores. So for this URL for …

Google launches business-friendly tool that tests your website mobile-friendliness & page speed

ouh_desire / Shutterstock.comGoogle announced on the Google Small Business blog that they have released a new landing page to test your website’s …


Link Builders: Study Reveals Positive Correlation Between Links & Traffic

A study conducted by SimilarWeb and Majestic has revealed that there is still a positive correlation between the number of referring domains and a …


Google: Info Command Will Show You The Canonical Version In Google's Index

Yesterday, In a Google Hangout on Google+ with John Mueller, John said at the 24:20 mark that using the info command on Google will show you which …

Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months

Gary Illyes from Google said at the Search Marketing Summit today in Sydney that Google will be updating the page speed ranking factor to …


Facebook just made sharing 360-degree photos with your phone a reality

You don’t necessarily need a 360-degree camera to share a 360-degree photo on Facebook.<p>On Thursday, Facebook launched “360 photos,” a new supported …

Twitter for Android gets a facelift

Twitter for Android has gotten an overhaul, and the feedback is positive.<br>Please visit Marketing Land for the full article.


Facebook tests desktop Pages redesign that drops right-rail ads

Facebook is testing a redesign of desktop Pages that omit right-rail ads in order to make room for larger cover photos, among other changes.<br>Please …


Pinterest starts to measure the in-store sales impact of Promoted Pins

Pinterest says its ads drive 5x more incremental in-store sales per impression.<br>Please visit Marketing Land for the full article.


Instagram’s algorithmic feed will officially roll out over the next month

Instagram claims people miss 70% of the posts in their reverse-chronological feeds, so it will officially roll out an algorithmic feed over the next …


Twitter is testing carousel ads again, but a different type

Advertisers can include up to 20 tweets, including ones sourced from normal people, in Twitter's newish slideshow-like carousel ad format.<br>Please …


Twitter’s throwing the doors to its pre-roll video ad biz wide open

Twitter is letting brands buy pre-roll video ads through its Ads API, which could boost adoption, if Instagram's recent experience is any …


Pinterest’s “Pin it” button changes its name internationally

Pinterest's "Pin It" button is being replaced with something that has more global appeal.<br>Please visit Marketing Land for the full article.


Facebook’s DeepText has “near-human” understanding of people’s posts

Facebook's DeepText uses artificial intelligence techniques to understand text with "near-human" accuracy and quickly learn new languages and …


Official: Instagram adds business profiles, will tell brands how many times their organic posts are shown

Instagram's new tools for brands with business profiles include a way to track posts' impressions counts and break down follower bases.<br>Please visit …


Verizon offering $3 billion for Yahoo's core business

en_US<p>article<p>Bid is considerably less than originally expected, others still in the …

Paying for fake product reviews? Amazon may sue you

Since 2015, Amazon has sued more than 1,000 defendants over posting false reviews. Now it's suing three sellers over buying them.

Search at I/O 16 Recap: Eight things you don't want to miss

<i>Cross-posted from the Google Developers Blog</i>Two weeks ago, over 7,000 developers descended upon Mountain View for this year’s Google I/O, with a …


How Google’s latest design choice impacts consumers’ ability to search and discover

Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad space. More …


Report: Ad blocking users more than double in a year to almost 420 million globally

The most popular form of mobile ad blocking is now browser-based.<br>Please visit Marketing Land for the full article.

Ad Blocking