411 Locals Newsletter (Sept 27 - Oct 10 2014 Edition)

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How A Google Mistake That Killed BuzzFeed's Traffic Turned It Into A Social Media Powerhouse

What helped turn BuzzFeed into a site that is the poster child for riding social media into massive popularity and traffic? Ironically, search …

Google

The Internet’s Front Page --- Reddit — Now Worthy Of Being In Google News (Sort Of)

Google News now is considering Reddit, the popular user-generated news site, to be a worthy news source for Google. If you search for in Google, a …

SMX East 2014 Day Three Live Blog Coverage

Day three of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog …

SEO Organizations Call For "Search Congress" To Create & Enforce Search Marketing Code Of Ethics

SEMPO, along with other search marketing organizations, are calling for SEOs to participate in a "Search Congress" to help draft and enforce a search …

Internet Marketing

Google Brings Estimated Cross-Device Conversions To Display Ads

With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their media is …

Google

An AdWords Script To Make Exact Match, Well...Exact

Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It's a …

The Yahoo Directory -- Once The Internet's Most Important Search Engine -- Is To Close

For some, it may seem like there has always been Google, and it's always been the main way people have found things on the web. But before Google, …

This Survey Says: Teens Are Fleeing Facebook; Instagram & Twitter Are More Popular

Add another survey to the mix of contradictory data about teens and Facebook. This one -- by investment bank Piper Jaffray -- found a huge dropoff in …

Google Adds The Ability To Post Polls On Google+

What does Google+ have that Facebook doesn't? Starting today, Google's social network is giving pages and profiles the ability to create and post …

Helping Local Businesses Reach More Customers

For many local business owners, marketing is just one of the many duties they must tackle every day. That’s why we built a new feature to make …

LinkedIn Now Shows How You Sparked That Engagement

LinkedIn is giving users more detailed information about what prompts people to interact with their profiles and content on the business-oriented …

Your Health On Facebook? Report Suggests The Company Will Create Healthcare Communities & Wellness Apps

Facebook is looking to get into the healthcare business, according to a report today by Reuters. Citing three unnamed "people familiar with the …

Facebook Shows Its Fake-Like Fighting Teeth, Says It Has Won $2 Billion In Legal Judgements Against Spammers

Touting its efforts to cut down on spam, Facebook revealed some of its fraud-fighting tactics today -- including that it has won nearly $2 billion in …

Hacked Screenshots Show Friend-To-Friend Payments Feature Hidden In Facebook Messenger

Facebook Messenger is all set up to allow friends to send each other money. All Facebook has to do is turn on the feature, according to screenshots and video taken using iOS app exploration developer tool Cycript by Stanford computer science student Andrew Aude.<p>Messenger’s payment option lets users …

Facebook Mobilizes The Like Button

Previewed at this year's F8 Facebook developer conference, Facebook has officially rolled out the Like button for iOS and Android mobile app …

Twitter Will Fund MIT Research Lab To Study Public Communication & Social Organization

Backed by a $10 million, five-year funding commitment from Twitter, the MIT Media Lab has announced the creation of the Laboratory for Social …

Facebook To Change Real Name Policy, Issues Apology To LGBT Community

Facebook’s Chief Product Office, Chris Cox, issued a formal apology to members of the LGBT community who were affected by the recent issues involving …

Facebook

Google+ Adds Ability To Restrict Viewership Of Posts By Age And Location

Google+ has given page owners with content that is inappropriate for young people or illegal in certain countries a way to restrict their audience. …

Report: Twitter Will Woo App Developers With "Twitter Fabric" Platform

Twitter plans to launch a new app development platform, called "Twitter Fabric" in an effort to make peace with app developers, push its way into …

Ello: The Complete Guide to the Ad Free Social Network

Shares 7K<p>Ello is an “ad free and always will be” social network. Although it’s been around for a few months, its existence went viral during the …

Internet Marketing

Facebook Launches Atlas, Extending Ad Serving Reach Across The Web

Over the past few months, there have been a variety of stories about how Facebook intends to challenge Google across the internet using Atlas. That …

Infographic: Requiem For Orkut As Google Pulls The Plug

Tomorrow, Google will shut down Orkut, its first attempt at a social network. Launched in January 2004 — a month before Facebook — and named after …

Facebook Partners With Stripe To Power Facebook's "Buy" Button

Re/code reports that Facebook has partnered with Stripe to power a “Buy” button that will eventually be a part of the news feed. That’s the same …

Google May Add Mobile User Experience To Its Ranking Algorithm

At Search Marketing Expo East, Google engineer Gary Illyes talked a lot about user experience and how webmasters really need to focus on that. Over …

Google's "In The News" Box Now Lists More Than Traditional News Sites

Google has confirmed that new "In The News" box appearing in some of its search results now lists content from more than just the traditional news …

Google: We Won't Be Updating Toolbar PageRank

December 6, 2013 was the last time we had a Google Toolbar PageRank update, that was over 10 months ago - not as long as a Penguin refresh (which is …

Google: Panda 4.1 Still Rolling Out

Over the weekend, there was a tremendous amount of chatter within the SEO community, including discussion forums, social media and other channels. …

Google Actively Working On HTTPS Validation Before Ranking Boost

I've been obsessively covering the Google HTTPS ranking boost and I have some more nuggets to give you.<p>You know that Google told us that invalid …

Google: More First Page URLs In Search Results Are HTTPS Relative To The URLs On The Web

At Search Marketing Expo East, Google's Gary Illyes presented on an HTTPS panel and shared some very interesting data and history on Google's HTTPS …