411 Locals Newsletter (Sept 13 - 26 2014 Edition)

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How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers - Whiteboard Friday

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm talking about some conversion rate optimization mistakes that …

Want to reach consumers on mobile? Do it before they go shopping

Surprise stat of the day: smartphones have replaced tablets as the leading mobile device for retail shoppers.<p>Surprising because the tablet is the …

Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting

Contributor Matt Ackley shares insights gleaned from a survey of 233 marketers about their retargeting practices and performance.

Amazon Beats Google, Pays $4.6 Million For .Buy Top-Level Domain

Amazon beat Google in an ICANN auction on Wednesday, and won the rights to operate the .buy top-level domain with a bid of $4,588,888. ICANN reports …

Analyzing The Impact Of Amazon’s Departure From Google’s Search Network

If, as rumored, Amazon will replace Google's ads on its site with those from its own network, what would that mean for advertisers?

Report: 45 Percent Made Retail Purchase After Seeing Mobile Ads

Mobile advertising platform NinthDecimal released its Q2 "audience insights" report. The findings are focused on retail and contain a number of …

Top 10 Takeaways From Content Marketing World 2014

Contributor Arnie Kuenn sums up the most surprising, enlightening and actionable tips gathered at this week's event.

Who Won, Who Lost As ComScore Shakes Up List Of Top U.S. Web Properties

ComScore's list of the Top 50 U.S. Web Properties doesn't usually change much from month to month, but the newest list is anything but usual. For the …

Covario To Be Acquired By Dentsu Aegis Network, Rio SEO To Remain Independent

Covario, one of the very large search marketing agencies in the US with over 220* employees, has announced they will be acquired by Dentsu Aegis …

SEO and the Stock Market: How to Profit from Google Penalties

We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what <i>you</i> can do …

SEO

Twitter Will Target Movie Fans With Ads

Twitter is planning to test targeting advertising to fans tweeting about movies. The move was reported first by the Hollywood Reporter. The program, …

Say Hello To Ello: A New Social Network That Really Hates Advertising

Today, the Internet's chattering and blogging classes were consumed by Ello, a new social network that swears it will never impose advertising on its …

Google+ Photos Notifications For Use On Google Maps

Last week we reported that public Google+ photos may be used on Google Views for Maps automatically.<p>One of the questions I thought was how would I …

Hootsuite Raises $60 Million In New Funding

Hootsuite announced today that the company has closed a US$60 million financing round, bringing Hootsuite’s total financing to-date to US$250 million.<p>…

Pinterest Ad Plans Include Audience Targeting & Conversion Tracking

Pinterest's advertising plans, further teased late last Friday when the company announced it would update its privacy policy on Oct. 19, became a …

Facebook To Introduce New Advertising Platform For Tracking Users Across Multiple Devices

The Wall Street Journal reports that Facebook is nearing the launch of a new advertising platform for marketers to more effectively connect with …

Facebook Adds A "Your Pages" Box To Page Administrators' Timelines

Need a reminder not to neglect your business' Facebook Page? Probably not. But a nudge now and then couldn't hurt, and Facebook providing that with a …

Google+ Is No Longer A Requirement For Creating A Google Account

Google's hard sell of Google+ continues to get softer. Earlier this month, Google quietly dropped the requirement that new users create a Google+ …

Twitter Releases New iPhone App Just In Time For iOS 8

A day after Facebook unveiled a new iOS app, Twitter releases an updated app for iPhone users just in time for iOS 8. The updated app, rolling out …

Facebook Releases New Feature for Page Managers | SEJ

Facebook quietly rolled out a new feature this week allowing page managers to easily toggle between their personal and business pages.<p>Of course, the …

YouTube's New Real-Time Analytics Offers Minute-By-Minute Video View Count

YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are …

Bug Causes Some Google+ Elements To Drop From Brand Boxes [UPDATED]

Some Google+ elements have disappeared from Knowledge Graph boxes that appear in Google search for some brands, but Google says this is a bug that’s …

Facebook Releases New App For iOS 8: Here's What's New

Facebook wasted no time getting a new app out for iOS 8, and they recently published an update on their Newsroom blog explaining what’s new and how …

Facebook Makes It Easier To Delete Unwanted Apps

Facebook has recently updated its app settings page to make it easier for users to get rid of apps they longer want or have any use for.<p>A new tweak …

Facebook Launches New Page Highlighting Best Practices For Content Creators

Today, Facebook introduced a new subpage called Facebook Media that is designed to highlight great examples and new trends that illustrate how public …

New Twitter Audience Manager Tool Enables Targeting By Mobile Number & App ID

Twitter today announced an update to its self-service advertising dashboard that gives advertisers more tools to manage targeted campaigns. "The new …

Facebook Announces Facebook Media -- A Resource For Media Organizations & Public Figures

Facebook today rolled out Facebook Media, a new resource to help media organizations and public figures with their Facebook efforts. Facebook Media …

Public Google+ Photos Now Will Appear In Google Views & Photo Spheres

Abby from Google quietly announced in the Google Maps Help forum that those who share photos publicly and have location data on the photos within …