411 Locals Newsletter (Oct 25 - Nov 7 2014 Edition)

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Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It

We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the uber example, an inspired tweet …

Google's Physical Web and its Impact on Search

In early October, Google announced a new project called " The Physical Web," which they explain like this:<p>The Physical Web is an approach to unleash …

Google

RipoffReport.com Home Page Delisted in Google

Apparently because of a legal complaint, the home page of Ripoff Report has been de-listed by Google. If you search for Ripoff Report in Google, the …

Google Mobile Usability Report IDs Website Issues That Drive Away Business

Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a company’s website, …

Google

Industry Experts Respond to SEMPO’s Code of Ethics Plans

Last week, Tony Wright and Chris Boggs responded to questions about the proposed Code of Ethics that SEMPO is spearheading. Now I have put questions …

Wojcicki Says 50% Of YouTube's Traffic Now Coming From Mobile Phones & Tablets

During this week's Code/Mobile Conference in Half Moon Bay, California, YouTube CEO Susan Wojcicki confirmed half of YouTube's traffic was coming …

Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable

Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for …

SEO

Like Facebook, Twitter Now Lets You Tweet From The Top Of Your Timeline

Twitter has just announced that it has moved its tweet box on the Twitter web site to the top of timelines, something it says will make it easier to …

Twitter

Twitter Launches Small Business Planner Mobile App

Twitter has released a Small Business Planner mobile app to help businesses with their Twitter marketing activities. Timed with the beginning of the …

Facebook Is Tearing Down The Like Gate. Are You Ready?

Are you prepared for the end of the Facebook like gate? Sometime tomorrow, Facebook engineers will flip the switch and pages will no longer be able …

Instagram Is Introducing Video Ads Today With 5 Major Brands

Instagram's slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the Facebook-owned image …

Twitter & IBM Announce Partnership To Bring Data Insights To Enterprises

Twitter and IBM today announced a partnership that the companies say will help businesses make better decisions, combining Twitter's real-time data …

In Q3, Facebook Drove 4x More Traffic Than Pinterest [REPORT] | SEJ

With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power.<p>For …

Pinterest

Facebook Considering Hosting Linked Content Rather Than Directing Users To Other Sites

The New York Times has brought to light the fact that Facebook is looking at options for hosting linked content on its own site, and serving ads on …

Facebook

Twitter No Longer Supporting Its Google Glassware App?

Reddit user pete617 reported yesterday that Twitter is no longer developing its Google Glass app. Originally launching its Glassware app in May of …

Tumblr announces 40 percent growth and a fancy new video player

You’ve heard of Pop-Up Video? Tumblr now has Pop-Out Video! I know that sounds like they’ve perfected an incredible 3D video player but no. . . . …

Twitter Introduces Digits, A Password-Free Sign In Solution For Apps and Websites

Today at Twitter Flight, the company’s first mobile developer conference, a new sign in service called Digits was introduced.<p>Digits is being touted …

Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App

Facebook has announced the launch of new iOS app that encourages users to interact anonymously in a way that’s reminiscent of late 90’s – early …

Ad-free Social Network Ello Raises $5.5 Million In New Venture Funding

Ello, the new social network that whose mandate is to never display ads or sell user data, just completed a round of venture funding where they …

Google Reclassifies Certain Types of Thin Content Pages

<i>Topics: Content Marketing, Experiments, SERPs</i>We have new data which shows that the 25th October spike wasn’t part of the gradual Penguin 3 roll-out. …

Google’s Recommendations for Gaining Links That Could Seem Suspicious

Sometimes there is an opportunity to get a great link from the traffic and exposure perspective, but you know that in the eyes of Google it could be …

18 Days Later, Google Penguin 3.0 Continues To Slowly Roll Out Worldwide

Friday night, October 17th, Google finally pushed out a refresh/update of the Penguin algorithm, we code-named Penguin 3.0. We discovered later it …

Google Allows You To Disable The Sitelinks Search Box, To Search Within The Google Search Results

In early September, Google introduced the Sitelinks search box that gives webmaster the ability to control how Google handles searches conducted …

John Mueller’s SEO Advice

Here’s some notes on seo I took from the recent Google Webmaster Hangout with John Mueller. John is a Google Webmaster Trends Analyst in …

SEO

Google Guidelines: Blocking CSS Or JavaScript Directly Can Harm Your Rankings

Google announced they made a change to their Webmaster Guidelines specifically telling webmasters, what they've been saying for years, but more …

Locksmith Sues Google, Others Claiming Spam Local Listings Illegal

A Northern Virginia locksmith has sued Google, Yellowbook (hibu) and Ziplocal under multiple state and federal laws, including the Racketeer …

Reports: Google Pirate Update Has Rolled Out This Week

Last week, we reported that Google will be pushing out an update to the Google Pirate Update in the upcoming weeks. It looks like Google pushed that …

8 Tips to Optimize Your Local Knowledge Panel in Google Search

On branded searches in local (i.e. searches made on your company name), Google frequently offers up much of the area above the fold with information …