411 Locals Newsletter (Nov 8 - 21 2014 Edition)

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Free Ride? In Europe, Google Will Remain Firefox Search Default Despite No Deal

How much does it cost to be Mozilla's Firefox search provider in Europe? Perhaps nothing -- because Google will continue to be the provider there …

Google

Yahoo Replaces Google As Default Search Provider in Firefox

Yahoo and Mozilla just announced a "strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States …

Google

Google In The News Box Showing Sponsored Posts

Google's In The News box which launched over a month ago has been shown to have some weird content found within it but sponsored post and content is …

Yahoo Buys Video Platform BrightRoll For $640 Million In Cash

Now we know what Yahoo is doing with its Alibaba "mad money." As previously rumored, Yahoo has announced the acquisition of programmatic video …

DuckDuckGo Added To Firefox As Part Of Enhanced Privacy Options

Firefox is celebrating its 10th anniversary. A new version of the browser includes two new privacy features. The first is the availability of …

DuckDuckGo

Be Intentional about Your Content & SEO Goals or Face Certain Failure - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about being intentional about the content …

Conversion Rate Optimization Techniques: The Complete List

This is the most comprehensive list of conversion optimization techniques on the planet.Whether you run an ecommerce site, a blog, or a brick and …

Growth Hacking

The Anatomy of a Perfect Email - Info-graphic

Don’t be fooled by business statistics attempting to demonstrate a mass migration away from email, and toward social media as the dominant platform …

Introducing Marketing Land’s Online Retail Sales Report

A new weekly feature providing data on shopping behavior across the web will run through the end of the year.

Apple Webcrawler: More Potential Evidence Of Search Ambitions

Apple Insider reports on the discovery of a web-crawling bot originating from Apple's servers. It was first "outed" by developer Jan Moesen. This is …

Facebook Videos Posted By SMBs Triples Since 2013

According to Facebook, the number of videos posted by SMBs has nearly tripled since last year, with the number of companies posting videos nearly …