411 Locals Newsletter (Nov 8 - 21 2014 Edition)

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Free Ride? In Europe, Google Will Remain Firefox Search Default Despite No Deal

How much does it cost to be Mozilla's Firefox search provider in Europe? Perhaps nothing -- because Google will continue to be the provider there …

Yahoo Replaces Google As Default Search Provider in Firefox

Yahoo and Mozilla just announced a "strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States …

Google In The News Box Showing Sponsored Posts

Google's In The News box which launched over a month ago has been shown to have some weird content found within it but sponsored post and content is …

Yahoo Buys Video Platform BrightRoll For $640 Million In Cash

Now we know what Yahoo is doing with its Alibaba "mad money." As previously rumored, Yahoo has announced the acquisition of programmatic video …

DuckDuckGo Added To Firefox As Part Of Enhanced Privacy Options

Firefox is celebrating its 10th anniversary. A new version of the browser includes two new privacy features. The first is the availability of …

Be Intentional about Your Content & SEO Goals or Face Certain Failure - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about being intentional about the content …

Conversion Rate Optimization Techniques: The Complete List

This is the most comprehensive list of conversion optimization techniques on the planet.Whether you run an ecommerce site, a blog, or a brick and …

Digital Marketing

The Anatomy of a Perfect Email - Info-graphic

Don’t be fooled by business statistics attempting to demonstrate a mass migration away from email, and toward social media as the dominant platform …

Introducing Marketing Land’s Online Retail Sales Report

A new weekly feature providing data on shopping behavior across the web will run through the end of the year.

Apple Webcrawler: More Potential Evidence Of Search Ambitions

Apple Insider reports on the discovery of a web-crawling bot originating from Apple's servers. It was first "outed" by developer Jan Moesen. This …

Facebook Videos Posted By SMBs Triples Since 2013

According to Facebook, the number of videos posted by SMBs has nearly tripled since last year, with the number of companies posting videos nearly …

Twitter Lets Users Search for Every Public Tweet Ever Sent

Twitter has opened up its whole catalogue of messages to a search engine, meaning that its entire content, around 500 billion documents, is available …

Google's Knowledge Graph Finally Shows Social Networks Not Named Google+

Years after a controversy over a decision to promote its own social network, Google+, in search results, Google has begun linking to other social …

Report: Facebook Targeting Professionals With Secret "Facebook At Work" Product

Just in case your corporate productivity wasn't poor enough, Facebook has been rumored to be working on a corporate offering. According to the …

Report: Nearly 60% Of Video Shares Worldwide Occur On Facebook

Taking a look at how the whole world shares video, video metrics company Unruly discovered a large majority of videos shares are happening on …

Google+ Makes It Easier To See Your Mentions

Active Google+ users now have a handy new tool -- a Mentions tab that displays all + mentions of a personal profile or page. Previously, Google+ …

Facebook Displays Unprecedented Transparency In Update To Privacy Polices

Facebook has been making strides to change the public’s perception towards how transparent and open they are about the data collected on its users, …

Three Years After Breaking Up, Twitter Wants Back The Google Search Love It Once Had

Twitter is having its Twitter Analyst Day today for investment analysts, designed to reassure them about the company's future. Analysts got told one …

Facebook Launches New Places Directory

Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it's more accurately like "guided browsing." …

Pinterest: We Have Doubled The Number Of Male Active Users In The Last Year

As a privately held company, Pinterest doesn't have to share user growth figures with shareholders. That means we don't know exactly how many Pinners …

Blog

Pinterest Evolving Into A Personalized Search Substitute

This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company's head of engineering, Michael Lopp. No one …

Facebook Makes It Easier To Unfollow People & Pages In News Feed

As promised by CEO Mark Zuckerberg during the townhall Q&A yesterday, Facebook is giving users more control over what they see on the social network. …

5 Data-Backed SEO Strategies to Increase Traffic

When identifying growth strategies for any business I like to start by focusing on two things.<p>First, what data can I find that supports specific …

Google Testing Scrollable Google Answers In Mobile Results

Google is testing a scrollable version of their answers box within the mobile search results. Mitchell Haw from Ignite Visibility spotted this and …

Incredibly Useful, Illustrated Guide to On-Page Topic Targeting for SEO

<i>Topic n. A subject or theme of a webpage, section, or site.</i><p>Several SEOs have recently written about topic modeling and advanced on-page optimization. …

21 Link Building Ideas That Have Nothing To Do With Guest Posting

en_US<p>article<p>Need some creative inspiration for link building tactics? Columnist Erin Everhart has you …

Google Launches Mobile Friendly Test Tool

Wondering if your site will qualify for Google's new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a …

Google Officially Launches "Mobile-Friendly" Labels In Mobile Search Results

After months and months of testing, Google has just officially launched the mobile-friendly label in the mobile search results. In an effort to help …