411 Locals Newsletter (Nov 22 - Dec 5 2014 Edition)

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Yahoo Sees Big Search Bump From Firefox Deal

Last month, Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That …

Google Can Now Tell You’re Not a Robot With Just One Click

When Alan Turing first conceived of the Turing Test in 1947, he suggested that a computer program’s resemblance to a human mind could be gauged by …

2014 Black Friday & Cyber Monday E-Commerce Report: Online Orders Up 15.7% Over Last Year

According to the National Retail Federation, in-store sales for the holiday weekend proved disappointing, but that doesn't appear to be the case …

Small Business Saturday Reminds Consumers To Shop Local After Black Friday Deals

As consumers flood big brand retailers today searching for Black Friday deals, many small businesses are hitting their social pages to remind …

Small Business

EU Issues "Right To Be Forgotten" Criteria

Last week the EU issued formal guidelines surrounding the so-called "Right to Be Forgotten" (RTBF). They are intended to help privacy regulators and …

How Will Voice Search Impact a Search Marketer's World?

Voice search use is growing more and more each day - so what are the implications for search marketers?

Oh No They Didn't: European Parliament Calls For Break Up Of Google

Today, many Americans were busy preparing Thanksgiving meals or getting ready to travel to the homes of friends and family to celebrate the holiday. …

Google Reveals Hottest Products Of The 2014 Holiday Season

With Black Friday being just days away, Google has released a new set of mobile features to its Google Shopping platform, as well as some insights …

EU Regulators Want 'Right to be Forgotten' Ruling Extended to Google.com

Regulators in Brussels have announced they believe links removed from search engines under the so-called Right to be Forgotten ruling should extend …

Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So

Break Google up. That's the thrust of a "non-binding" resolution the European Parliament is expected to adopt at some point in the near future, …

Chartbeat Shines A Light On Dark Social, Finds Missing Mobile Referrers

Chartbeat appears to have solved a piece of the dark social puzzle. Turns out a significant percentage of unattributed traffic to publishers is …

Pin Your Google+ Posts To The Top Of Your Stream

Google's Dennis Troper announced on Google+ that you can now, like other social networks, pin your favorite post to the top of your stream. So if you …

Facebook Offers New Buying, Video & Targeting Options For Mobile App Ads

Facebook today announced buying, video and targeting enhancements to its mobile app advertising program. Starting this week, advertisers will be able …

Not Happy With Your YouTube URL? Now You Can Change It

<i>Updated 11/4/2016</i><p>When you first joined YouTube it’s possible you picked a URL that isn’t quite in line with what you have built your brand into today.<p>…

Twitter Is Now Keeping Track Of What Apps You Use

A new change to Twitter’s mobile app will see it collect information about the other apps installed on your phone for the purposes of delivering …

While Facebook Lags, Tumblr & Pinterest Are The Fastest Growing Social Networks

With a user base of one-third of the Internet-connected world, Facebook's place as the largest social media platform remains unquestionable, but new …

Select Facebook Advertisers Gain Access To New 'Grapevine' Insights Program

A new tool in the Facebook ad repertoire may act as a real-time focus group of its 1.35 billion users. According to AdWeek, this new platform, dubbed …

Let Your Facebook Organic Reach Grow in a Month | SEJ

If you’re a business on Facebook, there’s a good chance you’ve been fighting the organic reach battle.<p>In the last year-and-a-half, Facebook organic …

Digital Marketing

Panda 4.1 Google Leaked Dos and Don'ts - Whiteboard Friday

Hi and welcome to a Whiteboard Friday with Josh Bachynski, who some people call the Ginger Rand. Today I want to talk about Panda 4.1 and the Google …

Google: We Do Not Rank Responsive Web Design Sites Better

Even though we covered this a couple times, most recently in September, saying responsive design is not a ranking signal, I wanted to cite a …

Google: Paginate Your Infinite Scroll Pages To Ensure Its Indexed

To expand on Google and tabbed or click to expand content, Google's John Mueller was asked about infinite scroll pages.<p>The question was at 17 minutes …

Google: We're Hoping Penguin Keeps Updating & Becomes A Rolling Update

We've been seeing a lot of Penguin related chatter recently, specifically around Penguin 3.0 launching, with several slow pushes on that algorithm …

SEO Agency

Goralewicz.com is the SEO agency that delivers spectacular results to clients. Our company achieves proficiency in the minor areas that help to rank …

SEO

Google: Penguin 3.0 Rollout Still Ongoing

Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 …

Google Mobile Test Fail Because Blocking Or Cloaking GoogleBot

The other day, Google launched the mobile testing tool and since then, Google has found two common repetitive trends when webmasters are claiming the …

Google: Your Content In Tabs & Click To Expand May Not Be Indexed Or Ranked

The other day, I covered a thread around click to expand content not being indexed or ranked by Google. So I decided to ask John Mueller of Google …

Google Takes Action On More Link Networks In Poland

Google's Karolina Kruszyńska confirmed this morning that Google has taken action on another link network based in Poland. Karolina wrote on Twitter, …

Google Mobile Ranking Signals Still Use Many Desktop Signals

In a Google hangout video, at 18 minutes and 50 seconds in, Google's John Mueller answered a question around which desktop signals are used for …

Google Testing Additional Information in Search Results via Knowledge Graph Information

Sometimes when you’re searching for information on Google, they might not be certain whether to display the full knowledge graph results along with …