411 Locals Newsletter (Jan 10 - 23 2015 Edition)

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Report: Yahoo Search Losing Firefox Users Who "Switchback" To Google

Relying on recently released StatCounter data we previously reported Yahoo search gains in the wake of the Firefox "default search" deal announced …

Internet Explorer Overtakes Google Chrome After Mysterious Usage Spike

As Microsoft is preparing a new browser (code name “Spartan”), the current Internet Explorer browser has shown new life according to data from …

Internet Explorer

Zomato Buys Urbanspoon For $50 - $60 Million To Enter US Local Search Market

International restaurant search provider Zomato has acquired Urbanspoon from IAC for between $50 and $60 million in cash. Zomato was founded in India …

DMCA Takedown Database ChillingEffects.org Takes Itself Out Of Search Results

The irony here is almost too obvious to mention: an entity dedicated to monitoring the potential "chilling effects" of DMCA takedown notices is …

Google Poll Shows Most Webmasters Go Responsive With Mobile Configuration

Google's Webmaster team on Google+ posted a poll asking which configuration are you using for your mobile friendly web site? Is it responsive, …

Infographic: The 2017 'Martech 5000' Marketing Technology Landscape

What marketers need to know about the evolving marketing technology landscape. Review the infographic now to learn more about martech.

Google Opens Its Domain Registration Service To All U.S. Users

Established registrars offer more services for power domainers, but Google is targeting the small business owner with basic services. The post Google …

United States

The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers

Looking for software to help you do your job better? Look no further! Contributor John Lincoln has compiled a giant list of tools of for digital …

A search engine competing with Google by keeping users anonymous just tripled its growth

One of the few companies competing with Google in the web search industry is DuckDuckGo, which tries to stand out by pledging not to track its users. Specifically, DuckDuckGo doesn’t share its users’ search queries with other sites, doesn’t store their search histories, and doesn’t store any of …


Search Is Number One Content Discovery Tool For Mobile Users

Yesterday, the IAB released a report that seeks to “rehabilitate” the mobile web. Based on a Harris survey of 2,000 US mobile internet users, it …

Mobile Marketing

Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]

en_US<p>article<p>Desktop's influence, while still dominant, continued to wane in the fourth …

Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about keyword targeting and specifically some of the …

Technical Site Audit Checklist: 2015 Edition

Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a …

Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New comScore Data

Measurement firm comScore just released its December search market share report for the US. Last week the firm mistakenly posted the data early and …


Google Suggesting Firefox Users Change Their Search Engine & Home Page

Now that Yahoo has gained search share from Google thanks to its Firefox deal, the search giant seems to be finally hitting back with moves to get …


Yahoo Search Testing Google's Search Results Design?

Is Yahoo copying Google's search results design? Here is a test Yahoo Search interface which looks just like Google's search results page.

Bing Also Testing Google's Search Design Interface

Days after Yahoo was caught testing a Google search design interface, Bing is also caught testing it.

Pew Survey: Facebook U.S. User Growth Flat, But More Engaged Than Ever

Instagram, Twitter, LinkedIn and Pinterest are still adding people in significant numbers; Everyday use of Facebook is picking up pace.

Facebook Video Views Are Up 94% In The US, 75% Worldwide

Video on Facebook is growing at an alarmingly rapid pace. Last year alone video views on the world’s leading social network grew by 94% in the US, …

Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video

Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer.

Report: Twitter Planning New Home Page For Logged-Out Visitors

New home page will include advertising and try to monetize the millions of people who view Twitter content but aren't active users, according at …


LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings

Whether looking for people, jobs or posts, LinkedIn's new customized search functionality will help you find 'em faster.

Facebook To Launch "Work", The Social Solution For Company Communication

Facebook's corporate solution, 'Work', is launching today with the goal of becoming a communication center for corporations.

Facebook Will Cut Back On Hoaxes In Your News Feed

Posts that people report as false will be flagged with a warning message, and such posts will have reduced distribution in the social network.

Google: Even Without Disavowing, Getting Good Links Can Remove Your Penguin Problems

In a video hangout with Google's John Mueller, John said that even without using the disavow file or removing bad links, it is possible to recover …

The B2B SEO Opportunity In Organizational Mergers & Acquisitions

In the summer of 2013, I wrote about the need for B2B SEOs to understand marketing automation technology. My introduction for the column detailed …


Why Your Local Business Schema Sucks and How To Make it Better

There are hundreds of articles that can be found online about how to mark up your local business’ NAP with schema.org. <b>Don’t worry, this isn’t another</b> …


Want a Google Knowledge Graph Source Link? Try a Facebook Post

If you have been trying to be the source of a Google Knowledge Graph, you should definitely consider outside sources if you aren’t able to nab it for …

Google Updates Its Structured Data Testing Tool, Documentation & Syntax Support

Google has unleashed a new and improved Structured Data Testing tool, updated their documentation and guidelines, while adding more markup support.