411 Locals Newsletter (Feb 21 - March 6 2015 Edition)

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Yahoo Wants To Syndicate Search To 600,000 Mobile Apps

Yahoo’s first mobile developer conference, held yesterday in San Francisco, was impressive for a company that a couple years ago was pronounced dead …

Advertising

15 SEO Experts Share Why To Invest in SEO in 2015

SEO is not dead. SEO still works. Let me rephrase: Thoughtful SEO still works.<p>It comes as no surprise this time of year brings feelings of new …

Google Now Warns You Before You Visit Sites That Contain Harmful Downloads

Google releases a new security measure to warn users before they visit sites that contain nefarious downloads.

Google

Yahoo Gains Share And Query Volume In Latest comScore Search Report

Announced last November, the Firefox default search deal continues to pay dividends for Yahoo. ComScore’s January US (desktop) search market share …

SEO

Google Is Most Talked About Brand Online, But Disney Is Most Loved [Study]

Infegy tracks billions of online conversations to determine most popular brands based on online conversations and sentiment. The post Google Is Most …

Google

Facebook is starting to rival Google’s online ad dominance

The usual gauge to measure the reach of an online business is the number of monthly active users it boasts. But just as important is the number of active advertisers—the companies that write checks in return for reaching all of those users. Facebook announced this week that it now has 2 million …

Advertising

YP Launches New Local Search Marketplace For National Advertisers

Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and …

SEO

How Do You Google? New Eye Tracking Study Reveals Huge Changes

Google used to be criticized for providing little more than “10 blue links” in its search results that sent searchers to other sites. More recently, it’s getting lots of flack from companies and antitrust officials in Europe for the opposite–providing direct answers that make it less likely …

SEO

Google and Wikipedia: Best Friends Forever

A few days ago, in an article in <i>The New Scientist,</i> Google researchers said that Google will soon rank webpages based on the quality of facts on a …

SEO

Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of "Spam Clicks" In Half

Site says the system it has in place can fight an attack in milliseconds versus the four-plus hours it would have taken a year ago.

Spam

LinkedIn Adds Notification Center To Company Pages

New dashboard shows a snapshot of a page's likes, comments and shares and all mentions on the network.

iOS

Facebook Introduces App For Managing Ads On The Go by @mattsouthern

To meet the demand of its over 800,000 monthly advertisers, Facebook has introduced a new mobile app that will help make it easier to manage ads on …

Search Engines

A Carousel Of Pins: Pinterest Is Testing A Multi-Image Ad Unit

In another move to boost its advertising business, the company is reportedly pitching a "multi-pin carousel" to ad agencies.

Advertising

Twitter Releases Its First Official WordPress Plugin

Functionality includes automatic generation of Twitter Cards and customizing the look of Twitter embeds.

WordPress

Report: YouTube "Roughly Break Even" Even With A Billion Users

Is YouTube profitable or not? Is it Google's still unrealized, brand-advertising revenue opportunity, or is it a troubled property that will never …

YouTube

Twitter Adds Two New Tracking Tools To Measure ROI On Ads

Twitter gives marketers who use conversion tracking the ability to measure sales driven by Promoted Tweet campaigns.

Marketing

Infographic: Optimal Image Sizes For All The Social Networks

Looking for precise specs for your Facebook cover photo? This handy cheat sheet from Spredfast has the answer to that and other social media photo …

Social Media Marketing

Hosted Video Can Now Be Embedded On Your Website

Twitter recently added a new feature to its service where you can capture and upload video using Twitter’s official apps, allowing you to tweet video …

Search Engines

Google+ Circles Bradley Horowitz As New Leader Of Photos & Streams Products

en_US<p>article<p>Another year, another captain at the helm of the Google+ …

Google+

Facebook Makes 5 Predictions For A Mobile-First Future

Get ready to put the desktop computer in the back of your mind and start thinking about mobile first. Facebook predicts that as smartphones become a …

Mobile Commerce

Instagram Offers New Clickable Carousel Ads

For the first time, Instagram will enable placement of live links in posts, as part a multi-image advertising format.

Instagram

Pinpoint Targeting & Animated Ads Coming To Pinterest Soon

Pinterest advertisers to gain more targeting options than the 30 broad categories available at launch, and animated ads are on the horizon.

Advertising

Why Your Facebook Page's Like Total Will Probably Fall

en_US<p>article<p>Facebook is removing likes from inactive and memorialized accounts from Pages' counts …

Facebook

Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences

With "partner audiences" provided by Acxiom and Datalogix, advertisers can take aim at Twitter users who have signaled purchase intent off the social …

Big Data

Google Showing Colorful Line Separators In Mobile Search Results Snippets

Do you see the new Google mobile interface in the search results? Google colored line breaks instead of the gray colored line breaks.

Google

Optimizing For The Google Quick Answers Box

Columnist Jim Yu of BrightEdge and Kirill Kronrod of Adobe share tips for getting your content featured in Google's Quick Answer box.

Google

15 SEO Best Practices for Structuring URLs

It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's …

SEO

Empirical Study of Web Site Speed on Search Engine Rankings

Having search engine visibility is critical for website success. Search visibility is due to many ranking factors, including speed. Until recently …

SEO

Google Testing A Red "Slow" Label In The Search Results For Slower Sites

Is your site unusually slow? Google is testing a red slow label in the search results that will warn searchers before they click over to your web …

Google