411 Locals Newsletter (Dec 20 2014 - Jan 9 2015 Edition)

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37% of SMBs plan to spend more on internet marketing in 2015

Welcome to the results of the <b>BrightLocal SMB Internet Marketing Survey 2014</b>.With this research we want to gain a better understanding of the …

Small Business

Google Goes All In On "Viewability" For Display And YouTube Ads

Google previously said that viewability would become the standard for its display ad network. It's now taking steps to do so for video advertising …

Google AdWords Planning For 2015

The folks at Google, from the Google AdWords team, put together a 10 minute video overview of how you should use your 2014 AdWords data to plan for …

“Bad Code” Update Brings Yahoo and Bing to Standstill

Some Internet users were unable to search using Yahoo or Microsoft over the weekend after a snippet of bad code brought services to a</i> …

Google’s HTTPS as Ranking Factor Announcement Increased Secured Webpages by 3%

When Google pushing webmasters to adopt HTTPS with their announcement in August that it would be a ranking signal, it prompted many webmasters to …

Search Engines

Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday

en_US<p>article<p>Outage seems to have hit around 2:30 pm ET.<p>http://searchengineland.com/yahoo-search-still-offline-bing-went-earlier-today-212038<p>Search …

GM Turning Its Cars Into Rolling (Local) Search Engines

en_US<p>article<p>Company hopes that 4G LTE will attract and retain OnStar …

Despite Documented Performance Lift Brands Still Confounded By Local Search

Remarkably, there are still marketers out there that don't "get" local search or why marketing campaigns should be localized. There are numerous …

Local Search

Report: Facebook's Mobile Reach Declines But Its Messenger App Soars

This evening, comScore reported November U.S. smartphone market share estimates. As with PC search market share, the numbers now are relatively …


Facebook Shares More Evidence That Facebook Video Is Really Big

In the last year, video posts on the social network have increased 75% globally and 94% in the U.S. and the amount of video in News Feeds has …

Twitter Returns Bing Translator To TweetDeck

Facebook Acquires Voice Recognition Startup, Speech Commands Coming?

Wit.ai, a Y combinator startup founded 18 months ago, has been acquired by Facebook with the intent for the company to help the social network create …

When Twitter Suffers An Outage Who Will Hear Our Complaints?

Is Twitter Launching An Algorithmic News Feed Feature? 'While You Were Away' Spotted In The Wild

Users may not have to sort through a full list of Tweets to find the best content courtesy of a "While you were away" feature spotted in the wild.

Twitter Ads Make It Seem Like People Follow Brands, Even If They Don't

Visa follows MasterCard? So it seemed. Twitter's expansion of ads into "Following" lists can make people seem to follow accounts, even if they don't.

Facebook Introduces New Video-Centric Features For Business Pages

Facebook has recently been spotted testing a new design and a handful of new features aimed to enhance the user experience of business pages when it …

Promoted Pins Set To Make Debut To All Partners, Early Data Shows Suprisingly Effective Results

As the ball drops this New Years Eve, Pinterest will be dispatching the ability for all partners to partake in the Promoted Pin program.

Instagram's Fake Account Purge Mostly Spares Top Brands

Popular accounts lose millions of followers in "Instagram Rapture," but no top brand account loses more than 5% of its roster.