411 Locals Newsletter (Dec 20 2014 - Jan 9 2015 Edition)

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37% of SMBs plan to spend more on internet marketing in 2015

Welcome to the results of the <b>BrightLocal SMB Internet Marketing Survey 2014</b>.With this research we want to gain a better understanding of the …

Small Business

Google Goes All In On "Viewability" For Display And YouTube Ads

Google previously said that viewability would become the standard for its display ad network. It's now taking steps to do so for video advertising …

Google AdWords Planning For 2015

The folks at Google, from the Google AdWords team, put together a 10 minute video overview of how you should use your 2014 AdWords data to plan for …

“Bad Code” Update Brings Yahoo and Bing to Standstill

Some Internet users were unable to search using Yahoo or Microsoft over the weekend after a snippet of bad code brought services to a</i> …

Google’s HTTPS as Ranking Factor Announcement Increased Secured Webpages by 3%

When Google pushing webmasters to adopt HTTPS with their announcement in August that it would be a ranking signal, it prompted many webmasters to …

SEO

Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday

en_US<p>article<p>Outage seems to have hit around 2:30 pm ET.<p>http://searchengineland.com/yahoo-search-still-offline-bing-went-earlier-today-212038<p>Search …

GM Turning Its Cars Into Rolling (Local) Search Engines

en_US<p>article<p>Company hopes that 4G LTE will attract and retain OnStar …

Despite Documented Performance Lift Brands Still Confounded By Local Search

Remarkably, there are still marketers out there that don't "get" local search or why marketing campaigns should be localized. There are numerous …

Local Search

Report: Facebook's Mobile Reach Declines But Its Messenger App Soars

This evening, comScore reported November U.S. smartphone market share estimates. As with PC search market share, the numbers now are relatively …

Facebook

Facebook Shares More Evidence That Facebook Video Is Really Big

In the last year, video posts on the social network have increased 75% globally and 94% in the U.S. and the amount of video in News Feeds has …

Twitter Returns Bing Translator To TweetDeck

Facebook Acquires Voice Recognition Startup, Speech Commands Coming?

Wit.ai, a Y combinator startup founded 18 months ago, has been acquired by Facebook with the intent for the company to help the social network create …

When Twitter Suffers An Outage Who Will Hear Our Complaints?

Is Twitter Launching An Algorithmic News Feed Feature? 'While You Were Away' Spotted In The Wild

Users may not have to sort through a full list of Tweets to find the best content courtesy of a "While you were away" feature spotted in the wild.

Twitter Ads Make It Seem Like People Follow Brands, Even If They Don't

Visa follows MasterCard? So it seemed. Twitter's expansion of ads into "Following" lists can make people seem to follow accounts, even if they don't.

Facebook Introduces New Video-Centric Features For Business Pages

Facebook has recently been spotted testing a new design and a handful of new features aimed to enhance the user experience of business pages when it …

Promoted Pins Set To Make Debut To All Partners, Early Data Shows Suprisingly Effective Results

As the ball drops this New Years Eve, Pinterest will be dispatching the ability for all partners to partake in the Promoted Pin program.

Instagram's Fake Account Purge Mostly Spares Top Brands

Popular accounts lose millions of followers in "Instagram Rapture," but no top brand account loses more than 5% of its roster.

How to Improve Title Tag CTR by 20%+

One of my favorite new actions for every new client we take on at Siege is analyzing title tags. There is still a glut of websites who are using 2005 …

SEO

Google Webmaster Help To Provide Mobile Optimization Tutorials This Week

The Google Webmaster team announced on Google+ that they will be offering advice, tips and optimization techniques around mobile design …

Google: The News Algorithm Has Over 200 Ranking Factors

Stacie Chan from the Google News team posted in a Google News Help thread implying that the Google News ranking algorithm uses over 200 ranking …

Tool Overview: LinkRisk -- Not Just For Detoxing Anymore

Link Week columnist Julie Joyce reviews the LinkRisk tool suite, which has added some useful capabilities you may not be aware of.

Google: Penguin Algorithm & The Engineers Took A Break

During the busiest holiday shopping season, Google was making ongoing updates to the Penguin algorithm. There is no disputing that, Google confirmed …

The Massive Ranking Factor Too Many SEOs are Ignoring - Whiteboard Friday

Ho, ho, ho. Howdy, Moz boys and girls, and welcome to another special Christmas edition of Whitebeard Friday. I'm your host Randa Claus. (pause) I …

11 Link Building Tactics Explained With Real World Examples

Explaining link building strategies to those who are unfamiliar with them is often an uphill battle, and about as easy as explaining bitcoins to an …

Google: Rich Snippet Reviews Markup Not Meant For Customer Testimonials

Google's John Mueller in a Google Webmaster Help thread stated that testimonials are not reviews and thus should not contain the rich snippet markup …

Google Doesn't Put GoogleBot On A Leash - Manually That Is

A Google Webmaster Help thread has one webmaster asking why GoogleBot seems to be maxed out at crawling his site at 10 requests per second. The …

Google: Hidden Content On Mobile Is Okay

Truth is, this was answered by Matt Cutts a while ago but when we discovered Google was not crawling tabbed content and they confirmed not once but …

A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO

The first thing any SEO thinks when a client says "I'm redesigning my website" is what impact will this have on all my work? In these events, often …