411 Locals Newsletter (Aug 30 - Sept 12 2014 Edition)

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Is Google Going to Marry their Knowledge Base with their Search Engine?

Google has been answering queries with its search engine for over 15 years, and has been showing us it can answer questions with facts from its …

Expert Insights On The Future Of SEO, Part 2

en_US<p>article<p>In today's installment, search industry veterans predict where SEO will be in …

Russian Hackers Publish Passwords To Nearly 5 Million Email Accounts

A user of a Russian cryptocurrency forum has published a list of nearly 5 million email accounts and their passwords.<p>The Daily Dot reports that a forum poster, known as "tvskit," posted a list of 4,930,000 email addresses and passwords on Russian Bitcoin forum BTCsec. It was claimed that around 60% …

Data Breach

SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?

SearchMetrics announced their 2014 SEO ranking factors study is now ready for download. Every year, SearchMetrics releases the study but this is the …

Industry Survey: 37% Of Local SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year

According to an industry survey by local search firm BrightLocal, a majority of local SEOs experienced less than $30,000 in revenue turnover during …

Which social media network drives the most ecommerce conversions. . .?

If you had to guess (and you do) which social media network drives the most ecommerce conversions, I’d guess that you’d say Facebook. Unless, of …

YouTube's Experiment for Related Searches

YouTube tests a new search interface that includes results for related searches. For example, when searching for [ibm ad], YouTube shows a few …

Latest Google AdWords PLA Test: Segmenting Products By Brand

Google has been running several experiments on the way it displays product listing ads (PLAs) in the search results. We've seen ads grouped in …

Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season

What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday?

YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool

The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner's …

Google Extends Nearby In-Store Product Listing Ads to Desktops

Retailers with products that are only available in stores are now able to promote those goods to desktop users with Google’s local Product Listing …

New: Google AdWords Callout Extensions

Google announced a new AdWords extension named callout extensions.<p>Callout extensions let you add additional text that shows with your Google search …

7 Ideas to Boost Your CTA Performance

Our job as marketers and designers is to get folks to act. We want our audience to sign up for a trial, make a purchase, or become more aware of our …

Google Says There's No Bug, Older Versions Of Its Search Page Showing Up On Purpose

After more than 200 comments on a Google Search Help Forum thread last week, reporting a glitch that caused an older version of Google's search page …

Google Blog Search Now Within Google News Search

Google has quietly disabled the Google Blog Search home page at google.com/blogsearch and redirects it to the Google home page. Now, if you want to …

Google Dorking: It's All Fun & Games Until The Hackers Show Up

For anyone not in the know, Google Dorking is the practice of using advanced search techniques - more specifically, specialized search parameters - …

Facebook Is Testing A Way For Users To Schedule Deletion Of Posts

Let's say you want to post a special offer on your business' Facebook Page, but you don't want the evidence to stick around forever. Currently, you …

The Marketer's Guide to Facebook Graph Search

Social search has long been heralded as the "next big thing." The opportunity to create the search engine for people is too enticing; the prize being …

Digital Marketing

Twitter Introduces Buy Button To Enable In-Tweet Transactions

Twitter took the wraps off its long awaited e-commerce plans today, announcing a test of a Buy button that will enable users to make purchases from …

Facebook Adds Video View Counts, Tests Related Videos

Facebook said video views exceeded 50% from May through July, adding that since June, there has been an average of mover a billion video views on …

Next Up For Twitter: Improved Search, Better Algorithm, Possible Group Chat

One of Twitter's strengths -- its free-for-all, real-time stream of updates -- can be a weakness, at least for the people responsible for continuing …

Marketing

Mark Zuckerberg Believes WhatsApp Can Reach 2-3 Billion Users

Will messaging be bigger than social media? That seems to be the message Facebook CEO Mark Zuckerberg sent today at an appearance in Mexico City. In …

Facebook Rolls Out Privacy Checkup For All Users

Facebook today moved to better educate its users about privacy settings on the social network. The "Privacy Checkup," first introduced in the last …

No, Pinterest I'm Not Getting Married

File this in the harmless-but-creepy folder. Pinterest sent a good number of users email this week congratulating them on their upcoming weddings and …

YouTube Converts More Customers Than All Other Social Networks [STUDY]

VentureBeat reports that, when it comes to paid advertising on social media platforms, YouTube is king.<p>YouTube is the clear winner in a few key areas …

LinkedIn Goes Transparent, Gives Users More Data Control

LinkedIn announced today that it is giving users more control over their data on the network. The most interesting new feature is the ability for …

Hootsuite Adds Social Campaign & Contest Management To Its Platform

Social media management firm Hootsuite announced today that it is adding the ability to manage contests, UGC galleries and other customized social …

Seen In The Wild: Google Hangout Box In Search Results

Spotted by Ben Fisher and posted on Google+, Google is now showing Google Hangout boxes for upcoming live hangout events in the search results. I …

YouTube Keyword Tool Goes MIA

If you try to use the YouTube Keyword Tool at youtube.com/keyword_tool you will not get very far.<p>Instead, you will be sent to a YouTube 404 page not …