Companies can no longer claim they don’t have enough data about their customers. The explosion of social media, forums, discussion boards, and even customer care services give organizations enough raw
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We all know that customers are central to the fate of businesses. It’s captured in the maxim, coined by department store tycoons of the early 20th century, “The customer is always right.” Jeff Bezos, of
The experience economy is redefining retail environments. Here’s a look at how, by the numbers. Consumers are increasingly choosing to spend their money on experiences rather than material goods. To keep
What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one You're reading Entrepreneur India, an international franchise of Entrepreneur Media. is
We also we live in an experience economy where your product has to become the experience. Today, winning is about creating memorable experiences. Our vision is to create and own a new category called Management
If you stop and think about your own behavior for a minute. I’m betting that when faced with a question that you don’t know the answer to then one of the first things that you will do is 'Google' the This