Evan Crawford

398 Flips | 7 Magazines | 405 Likes | 4 Following | 17 Followers | @ekcrawf59 | Keep up with Evan Crawford on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Evan Crawford”

5 Simple Meta Description Tips to Increase Organic Traffic

Meta descriptions don’t have a direct impact on search rankings. As a result, some SEO professionals have a tendency to ignore them while optimizing …

AdWords

Infographic: Why ‘Transformists’ Are the Demographic Brands Should Be Targeting

While millennials may be the hottest demographic for marketers to target, research by Insider Inc. and Digitas says they’re not the most powerful …

Advertising Industry

Improve Your Conversion Rate and Increase Revenue With These User Experience Design Essentials

Don't deter your customers with a poor website design.<p>6 min read<p>Did you know that 88 percent of consumers are unlikely to return to a website after one bad experience?<p>It's a staggering statistic, but it certainly says something about the importance of user experience in website design.<p>User …

UX Design

The Changing Face Of Branded Content

Branded content has historically been highly effective for both marketers and publishers. When the two sides collaborate, it creates an engaging dialog that speaks to potential customers using content and context that are more likely to drive meaningful interactions than outright advertising. In …

AdTech

9 Mobile Marketing Trends You Need To Know For 2018 [Infographic]

Did you know that by 2020, progressive web apps will have replaced 50% of general-purpose consumer-facing mobile apps? And that in-store mobile …

Marketing

How to Use Instagram’s New Features

<b>How to use Instagram’s new features</b>Do you have a business that could benefit from social media marketing? Whether you have a fashion collection or a …

Mobile Photography

Infographic: The state of digital marketing

Digital marketing has become an essential part of communicators’ portfolios.With new technologies changing what PR pros and marketers can achieve …

Marketing

Why native advertising and branded content works

In an interview with TechRepublic, Adweek's Josh Sternberg talked about the blending of editorial and advertising content as a tactic to capture more …

Digital Advertising

This Is How You Get New Customers to Trust You Right Away

Learn how to use the five types of social proof marketing.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I'm sorry to tell you this, but most people do not trust you.<p>It has nothing to do with you as a person, or your business, values or past. The fact is, we live in a world where we …

Marketing

Is Snapchat Worth It For Local Marketing?

When we pass by one another, talk to each other or just live our lives, moments fade into distant memories. Nothing lasts forever, and that is the sentiment echoed on Snapchat. The concept is simple: Look now or miss out entirely. Its seduction is evident in the data: Snapchatters open the app an …

Marketing

5 Reasons Why We Are Wired to Respond to Visual Marketing [Infographic]

We always hear that visuals are a key component in our social media marketing strategy, but why?<p>The real reason is...science.<p>People are wired to …

Infographics

The Brand Value of Influencer Marketing in 2018 [Infographic]

Due to the impact and widespread adoption of influencer marketing, Elizabeth Del Guidice and Jessica Bevilacqua from St. Joseph Communications put …

Marketing

3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]

The tone of voice in content development is critical. It is something that most marketers forget to focus on. Tone of voice in content is not what …

Marketing

20 Years Ago, Newspapers Were Nailing It. Here Are 6 Lessons That Apply Perfectly to Social Media

"Stories tell, but headlines sell" among the decades-old news axioms that provide a modern day roadmap for small businesses looking to connect with new customers.<p>It's often amazing how resilient sage advice can be, and how readily it can translate from one generation to the next, and from one …

City Politics

Infographic: 4 ways for your company to refresh its digital image

What part of your digital strategy should you change?Because marketing is often about adjusting to trends, it can seem that everything has to be …

Infographics

10 essential social media guidelines

Using the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without …

Are We in a New Consumer Segmentation Era? Social vs. Traditional

Segmentation is one the key pillars of marketing today. Put simply: When you don’t segment, you don’t personalize; when you don’t personalize, you …

One Key Aspect of Marketing You Might Be Missing: Empathy

Marketing strategies can run the gamut in the way of details, but there is one thing they all undoubtedly have in common: humans. So if you are …

Marketing

7 Creative Ways to Boost Your Social Media Strategy

Develop a multichannel social media strategy that clearly articulates your brand voice, uses a mix of paid and organic means, and brings delight to followers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Despite recent criticism among business and political commentators, social media …

Four Trends Poised To Shake Up Digital Marketing In 2018

Looking back, several incredible advancements changed the way marketers operated in 2017.<p>Automation started to crawl and then rose to its feet and took off in a sprint. Politics got heated, and brands chose sides, with everyone from Apple to mom-and-pop stores weighing in on President Donald …

Marketing

Is The Evolution Of Digital Ads Creating A Way For Better Advertising?

In a world of content subscription services and AdBlock, the future of advertising is in peril. More and more people can afford to adopt ad-free consumption habits, may it be subscribing to Netflix, Amazon Prime, Hulu, YouTube Red or downloading the browser extension AdBlock and streaming online. …

Marketing

26 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth

A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it …

Marketing

This 1 Simple Email Strategy Helped Wayfair Become a 4.7 Billion Dollar Company

Email is one of the most effective, lowest-cost marketing tools at a brand's disposal--and some brands are totally nailing it. Here are three lessons you can take from retailers at the top of their email game.<p>Though an email newsletter doesn't sound like the sexiest marketing tool, it sure can be …

Infographic: 10 ways to immediately enhance your visual design

Content marketing is about creating value for your audience and sharing it in a useful way.<p>Visual content marketing serves the same function—and …

Infographics

Your Content Strategy Should Include Your Entire Organization: Part III—Syncing Up with Sales

The relationship between the sales and marketing departments naturally varies from organization to organization. But at its core, the relationship is …

Snapchat Debuts Two New Location-Based Advertising Tools

Snapchat is rolling out two new location-based features to help marketers more effectively reach their target audiences. Here’s an overview of what …

AdTech

Great Apps And Tips To Get The Most Out Of Your Next Business Conference

In my recent attempt to spread the word about Mevvy, I traveled to San Francisco to participate in the Apps World conference, which united 8,000 industry professionals to discuss topics like API strategy, mobile development, the second screen industry, and many other topics over two full days.<p>This …

200 Event Ideas To Steal Today (2018 edition)

200 unique event ideas to surprise your attendees. The only article you need in 2018 to plan successful events that wow attendees. It’s so tough to …

Marketing

The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture

Use the photo-sharing platform to track your customers and viewers. Then compile the Instagram analytics your business needs. Here's how.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>Lesya Liu is a social media strategist and a photographer. She specializes in combining art and</i> …

8 emerging tactics to enhance your marketing strategy

As the world changes, your customer outreach should, too.People today are more mobile, more informed and more inundated than ever before. We are …

Marketing