The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base. Opinions expressed by Entrepreneur contributors are their own. Nike sent shockwaves
Marketing has become very dynamic. There was a time when we thought a billboard could do all the work to sell our products, but like every other aspect of our lives, technology has changed it forever.
Facebook has never been a more important platform for marketing. An incredible 94 percent of marketers use Facebook, with two in three citing it as their most important social media platform, according
Over the past couple of weeks, many consumers were surprised by a string of headlines involving Google's social media service, Google Plus. The platform had a major security flaw that company didn't report
If you attended the Advertising Week conference in New York City this month, a mentalist may have read—and blown—your mind. There’s a good chance you waited in a line longer than the Great Wall of China
Influencer marketing is paying off for brands. In fact, a Tomoson study found that for every dollar a brand spent on influencer marketing, it made $6.50. That’s no small chunk of change in an era when
Far too many business leaders have the mistaken idea that social media isn’t worth their time. In fact, roughly 60 percent of Fortune 500 CEOs have no personal accounts on any of six major social networks.
Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing
Word of mouth advertising is a powerful tool to win more customers. Increasingly, recommendations or rebukes about brands are playing an increasingly larger role in the consumers' decisions about whether
Marketing automation is something that all marketers should have in their tool belt. It allows you to be efficient, stay focused and prioritize your follow-up. That being said, it can easily work against