A. Ercan Gegez

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Orta gelir tuzağı

Önümüzdeki 11 yılın sonunda dünyanın 10’ncu büyük ekonomisi olmayı, kişi başına geliri 25 bin dolar seviyesine çıkarmayı, ihracatımızı 500 milyar …

How to Profit from “Lean Advertising”

The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sign athlete-endorsers and hire ad agencies that create spectacular TV campaigns. But the approach taken by DC Shoes, which makes footwear for skateboarders, …

The New Science of Viral Ads

It’s the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends.<p>Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to …

Airline food getting healthier on most carriers, study says

When you are traveling 550 mph at 35,000 feet in the air, your food choices are pretty limited.<p>The good news is that the overall trend in airline food is improving, with one of the world's largest carriers making huge strides toward healthier food over the last year.<p>That was the assessment from …

2013 IW Best Plants Winner: Flextronics -- A Partner in Manufacturing Excellence

It's a brisk December day in California's Silicon Valley, and at Flextronics' Milpitas campus, a multitude of activities are underway with similar …

How To Get Cheaper Plane Tickets By Using A Fake Location

For reasons I never quite understood, every time I tried to book a domestic flight in another country, the prices were always exorbitant.<p>But, say, once I was in Bangkok, that same flight that was once $300 would fall to $30 almost inexplicably. This phenomenon is because a ticket's …

Time I

Nestlé Adapting the Packaging of Its Products to Meet Needs of All People

<b>Nestlé</b> has announced it is adapting the packaging of some of its products to ensure consumers of all ages can use them easily.<p>Photo: new Boost …

Some of the World's Biggest Business Blunders

Some of the world's largest businesses have fielded some major blunders. Let's review some of the biggest ones.<p>Think you’ve had a bad day? From …

The World's Largest Companies 2014

Your guide to the global business landscape is here.<p>The FORBES Global 2000 is a comprehensive list of the world’s largest, most powerful public companies, as measured by revenues, profits, assets and market value. We weight the four numbers equally to come up with a composite score, in pursuit of …

One clog in global assembly line can halt much of world trade | The Honolulu Advertiser | Hawaii's Newspaper

Posted on: Sunday, October 13, 2002<p>One clog in global assembly line can halt much of world trade<p>SAN PEDRO, Calif. — While West Coast ports rumbled …

Bu sefer Tesco havlu attı

Edmonton Tesco mağazası 39 yıl aradan sonra kepenk indirme kararı aldı.<p>Edmonton Shopping Centre içerisinde yer alan Tesco Metro mağazası, 39 yılın …

10 Surprising Pricing Strategies That Can Boost Sales

<i>Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Help Scout blog.</i><p>Utilizing smart pricing strategies when selling your wares—be they products, services or subscriptions—is a <i>must</i> if you want to succeed in a competitive marketplace.<p>The <b>worse</b> thing you can do …

What’s hot in market research?

One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August.<p><b>Access the slides</b> …

Behavioral Economics

The Evolution of Market Research

<b>Michael Francesco Alioto</b><p>It is clear that the marketing research discipline is changing faster than ever before. We have experienced more change in …

Knocking on Heaven's Door

• <b>Author:</b> Lisa Randall<p>“Science has a battle for hearts and minds on its hands….How good it feels to have Lisa Randall’s unusual blend of top flight science, clarity, and charm on our side.”<br>—Richard Dawkins<p>“Dazzling ideas….Read this book today to understand the science of tomorrow.”<br>—Steven Pinker<p>The …

The Black Hole War

• <b>Author:</b> Leonard Susskind<p>What happens when something is sucked into a black hole? Does it disappear? Three decades ago, a young physicist named Stephen Hawking claimed it did-and in doing so put at risk everything we know about physics and the fundamental laws of the universe. Most scientists didn't …

God and the Multiverse

• <b>Author:</b> Victor J. Stenger<p>Cosmologists have reasons to believe that the vast universe in which we live is just one of an endless number of other universes within a <i>multiverse</i>—a mind-boggling array that may extend indefinitely in space and endlessly in both the past and the future. Victor Stenger …

Pazarlama ve Teknoloji Dünyasında Şimdiye Dek Yapılmış En Kötü 6 Tahmin

Dönemin ünlü iş adamları ya da pazarlamacıları tarafından söylenmiş bazı sözler var ki söyleyenin ismi duyulduğu anda akıllara bu sözler geliyor. …

Markalar İçin 'Hikaye'nin Değeri

“<i>Hikâyeler anlatılmalıdır, yoksa ölürler ve öldüklerinde kim olduğumuzu veya niye burada olduğumuzu hatırlayamayız</i>” der Sue Monk Kidd. Hayat …

11 Ways Busy People Make Time To Read

Some of the busiest people on our planet are also avid readers. Reading sparks your creativity, helps you grow your understanding of complex problems …

10 Great Novels That Will Make You More Passionate About Science

Kindle v Glass, apps v text: the complicated future of books

Is the future an interactive novel read on a Google Glass? One thing's for certain: the transformation of the written word is one of the defining issues of our age<p>How many e-book consumers realise that some publishers, writers and distributors know an awful lot about their reading style? They have …

A Dog Dressed Up as a Giant Mutant Spider Terrifies People, Causing Them To Run for Their Lives

Actor and director Sylwester Adam Wardega (a.k.a. “SA Wardega“) from Poland has created “Chica the DogSpider,” a cute little black dog that he …

Comics

5 Tips for Using Customer Data to Deliver High Value

Customers have learned that in order to have a more customized experience they need to provide the data to drive those high-value communications and …