UX Daily Digest on Flipboard

By EffectiveUI | News and stories on customer experience, user experience (UX) and user interface (UI).

How Google Finally Got Design

Google’s transformation into a company that creates beautiful software is the story of how tech itself has evolved in the mobile era.

It would have been crazy to say just a few years ago. But today, Google produces better-designed software than any other tech behemoth. If you don’t believe that, …


This week in the emerging Age of Touchlessness

The Age of Touchlessness took several steps closer this week.

Word circulated that credit card giant MasterCard has developed a new app that lets you “sign” a financial transaction with a video of your face blinking once. The blink is apparently to prevent someone from simply using a photo of you, …

Google Glass

From the Editors: Microservices and containers—the missing pieces of SOA

Remember that famous headline from a few years back: “SOA is Dead!” Well, reports of SOA’s death have been greatly exaggerated.

SOA—the term that …

Agile Development

The Future of Programming: WebAssembly & Life After JavaScript

Recently we heard that the web platform is getting a new browser-native compile target called WebAssembly (see What is WebAssembly: The Dawn of a New …


How to Win on Mobile: Understanding Micro-Moments and Consumer Behavior

The mobile landscape has completely changed consumer behavior. Over the last few months Google released new research that has major implications for …

Mobile Marketing

Styling Forms Accessibly

I was waiting at a bus stop when I realized that the person next to me was using sign language over FaceTime on her phone. I had never thought about …


Enhance Your User Experience with Animated Transitions

Providing users with a seamless experience while using your interface is a popular goal when building digital products. Modern day devices and …

UX Design

Are You Ready to Give Your Customers an Omni-Channel Experience?

July 3, 2015Whether we admit it or not, today’s customer experience is all about omni-channel. People are reaching out to companies on the phone, via …


Why I wish UI would just disappear

Okay, so I don’t mean that I’d like UI to stop being a thing. As the creative partner in a digital creative agency I’d be out of a job pretty …

Robert Scoble

In Conversation with Sergio Nouvel

Article No. 1 448 | June 8, 2015

High quality templates, mature design patterns, automation, AI, and mobile technology are signaling the end of web …

World Wide Web

When testing is the enemy of creativity

Read more about When testing is the enemy of creativity at CreativeBloq.comWhy choose to make a living by creating apps and websites? If you're a web …

Web Design

How To Avoid Design By Committee

Here’s a scenario for you: a woman has three young children, each armed with a handful of crayons. They’re happily drawing on a large sheet of paper, …

Think Fast! Using Heuristics To Increase Use Of Your Product


People have many tough decisions to make; whether they should use your application or website to accomplish a task shouldn’t be one of …


How to transform user experience into UX design

Usability testing doesn’t have to be complicated. There are dozens of options for a design team that wants to remotely test their solutions. To prove …

UX Design

Rise of the head of UX: management fad or foundation? | Information Age

‘Heads of UX are rising in popularity because businesses are abandoning hierarchical corporate structures’

For the many businesses that continue to …

UX Design

What Does It Mean To Be Mobile First? And Why Should Marketers Care?

There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” and it …

Mobile Marketing

Market Pulse | The Evidence Is In! Prioritizing CX Leads to Profitability

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Safari isn't the new IE: it's the user-centric web

There's an op-ed that's making the rounds—Ars Technica re-published it—with a fairly provocative and sensational tile: Safari is the new Internet

Internet Explorer

How to statistically test preference data

Jeff Sauro • June 30, 2015

Which design do you prefer?

Which product would you pick?

Which website do you find more usable?

A cornerstone of customer …

Statistically Significance

7 tips to create awesome mobile app designs

Native app UI design doesn’t give you much room to work with. When designing for smaller screens and shorter attention spans, your UI design must work at the speed of thought. Ideally, you want to design an interface that’s easy enough for novice users, without boring experienced users.

In this post …

UI Design

The Happy Ending: Redeeming bad experiences

Experiences. We encounter them constantly throughout our daily ride through life. The commute to & from work; client meetings; dinner with friends. …


GoPro's Guide To Great UX

For the GoPro UX design team, understanding how software and hardware intersect is the key to a product's success.

Clair Byrd: As UX designers, do you ever work closely with GoPro's hardware team?
Hilary Nemer:
The hardware and software teams at GoPro have unified design principles that we all strive …


How to get respect as an in-house design team

Read more about How to get respect as an in-house design team at CreativeBloq.comWhen you read about in-house teams, they always seem to work for …


Learning from Google’s digital culture

What can traditional organizations learn from digital natives? In this interview, Google’s VP of US sales and operations explains how the company’s …


10 Things Your Company Can Learn from Apple’s “Proactive” Siri

Smartphones have long been striving to live up to their name, but Apple is now upping the AI ante. In a push to rival Google Now, Apple has unveiled …


The Customer Experience Portfolio

Who are your priority customers and how do you serve them? Classic brand and customer experience theory says to focus on the “best fit customer” to drive relevance, yet it is rare to find a case where pleasing only one customer type can help achieve your goals. Case in point: when I took this …

Customer Experience

Wells Fargo Uses Ethnographic Research to Design a Better Customer Experience

Ethnographic research is the scientific study and description of the various customs and practices related to the individual people of a specific …

5 Elements of Omni-Channel User Experiences

June 30, 2015Two years ago, Forbes declared the future of digital commerce as omni-channel. If you have a website and a customer service phone line, …

UX Design

Create a Content Compass

Project typesChapter 2 mentioned that breaking off a small project might make sense, rather than tackling all the content across your organization at …