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By EffectiveUI | News and stories on customer experience, user experience (UX) and user interface (UI).
Google’s transformation into a company that creates beautiful software is the story of how tech itself has evolved in the mobile era.
It would have been crazy to say just a few years ago. But today, Google produces better-designed software than any other tech behemoth. If you don’t believe that, …Google
The Age of Touchlessness took several steps closer this week.
Word circulated that credit card giant MasterCard has developed a new app that lets you “sign” a financial transaction with a video of your face blinking once. The blink is apparently to prevent someone from simply using a photo of you, …Google Glass
Remember that famous headline from a few years back: “SOA is Dead!” Well, reports of SOA’s death have been greatly exaggerated.
SOA—the term that …Agile Development
Recently we heard that the web platform is getting a new browser-native compile target called WebAssembly (see What is WebAssembly: The Dawn of a New …Syntax
The mobile landscape has completely changed consumer behavior. Over the last few months Google released new research that has major implications for …Mobile Marketing
I was waiting at a bus stop when I realized that the person next to me was using sign language over FaceTime on her phone. I had never thought about …Accessibility
Providing users with a seamless experience while using your interface is a popular goal when building digital products. Modern day devices and …UX Design
July 3, 2015Whether we admit it or not, today’s customer experience is all about omni-channel. People are reaching out to companies on the phone, via …Customers
Okay, so I don’t mean that I’d like UI to stop being a thing. As the creative partner in a digital creative agency I’d be out of a job pretty …Robert Scoble
Article No. 1 448 | June 8, 2015
High quality templates, mature design patterns, automation, AI, and mobile technology are signaling the end of web …World Wide Web
Read more about When testing is the enemy of creativity at CreativeBloq.comWhy choose to make a living by creating apps and websites? If you're a web …Web Design
Here’s a scenario for you: a woman has three young children, each armed with a handful of crayons. They’re happily drawing on a large sheet of paper, …
People have many tough decisions to make; whether they should use your application or website to accomplish a task shouldn’t be one of …Heuristics
Usability testing doesn’t have to be complicated. There are dozens of options for a design team that wants to remotely test their solutions. To prove …UX Design
‘Heads of UX are rising in popularity because businesses are abandoning hierarchical corporate structures’
For the many businesses that continue to …UX Design
There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” and it …Mobile Marketing
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There's an op-ed that's making the rounds—Ars Technica re-published it—with a fairly provocative and sensational tile: Safari is the new Internet …Internet Explorer
Jeff Sauro • June 30, 2015
Which design do you prefer?
Which product would you pick?
Which website do you find more usable?
A cornerstone of customer …Statistically Significance
Native app UI design doesn’t give you much room to work with. When designing for smaller screens and shorter attention spans, your UI design must work at the speed of thought. Ideally, you want to design an interface that’s easy enough for novice users, without boring experienced users.
In this post …UI Design
Experiences. We encounter them constantly throughout our daily ride through life. The commute to & from work; client meetings; dinner with friends. …Decision-Making
For the GoPro UX design team, understanding how software and hardware intersect is the key to a product's success.
Clair Byrd: As UX designers, do you ever work closely with GoPro's hardware team?
Hilary Nemer: The hardware and software teams at GoPro have unified design principles that we all strive …
Read more about How to get respect as an in-house design team at CreativeBloq.comWhen you read about in-house teams, they always seem to work for …Startups
What can traditional organizations learn from digital natives? In this interview, Google’s VP of US sales and operations explains how the company’s …Google
Smartphones have long been striving to live up to their name, but Apple is now upping the AI ante. In a push to rival Google Now, Apple has unveiled …Proactive
Who are your priority customers and how do you serve them? Classic brand and customer experience theory says to focus on the “best fit customer” to drive relevance, yet it is rare to find a case where pleasing only one customer type can help achieve your goals. Case in point: when I took this …Customer Experience
Ethnographic research is the scientific study and description of the various customs and practices related to the individual people of a specific …
June 30, 2015Two years ago, Forbes declared the future of digital commerce as omni-channel. If you have a website and a customer service phone line, …UX Design