Efe Tres Eme

4,020 Flips | 4 Magazines | 16 Likes | 5 Following | 125 Followers | @efetreseme | Proudly losing followers since 2010!

Audi se estrenará en el ‘branded content’ cinematográfico

Con motivo del lanzamiento del nuevo Audi Q8, la marca alemana ha decidido estrenarse en la producción propia con un cortometraje en el que el nuevo …

7 great examples of branded content

We live in fast-changing times for branding, marketing and advertising. As more and more of us use recording devices that let you skip TV …

Collectively Inc. | Collectively Inc

<b>The key to creating high quality branded imagery comes down to knowing your own brand.</b><p>Content creators who produce imagery that brands are attracted …

The Changing Face Of Branded Content

Branded content has historically been highly effective for both marketers and publishers. When the two sides collaborate, it creates an engaging dialog that speaks to potential customers using content and context that are more likely to drive meaningful interactions than outright advertising. In …

Branded Content

Why native advertising and branded content works

In an interview with TechRepublic, Adweek's Josh Sternberg talked about the blending of editorial and advertising content as a tactic to capture more …

Secrets to Creating Breakthrough Branded Content - Social Media Week - New York

Hosted by First Media<p>thursday, April 26, 2018<p>11:30 AM - 12:10 PM<p>Sheraton New York Times Square Hotel<p>Stage 1<p>What makes a piece of sponsored content …

Why Branded Content Doesn't Work

Too often branded content campaigns fail to drive strong results because brands don’t put enough trust in publishers who know their audiences best, …

The merging of advertising and entertainment has led to talent shortfall

As spending on branded content has grown, agencies, publishers and brands are increasingly searching for people with skills more commonly found in …

The 8 Most Inspiring Pieces Of Branded Content In 2017

Creating content that will bring your audience to tears is tough. If you work in a boring industry, you’ll agree it’s challenging to turn something mundane into a heartwarming story.<p>But what if there was a list of branded content pieces, so memorable, so captivating that it inspired you to create …

Branded Content

How Forbes drives European growth through branded content and events

During a trying time for global expansion in digital media, Forbes’ investment in diversifying revenue streams over the last two years has set it up …

What is Branded Content?

Facebook’s new branded-content guidelines will force some publishers to abandon a business model

One by one, Facebook is cutting off access to the cheap traffic pipelines publishers used to tap on the platform, and it’s forcing some publishers to …

Branded-content deals account for 60 percent of CNN International’s revenue

Despite the struggles of many publishers’ in-house branded-content studios, CNN International’s branded-content revenues continue to swell. The news …

Infographic: How Women Engage With Branded Content | WMI

[Infographic] Discover how branded content can add an air of authenticity to your social media marketing campaigns.

Social Media

Hey @Tennessean - this branded content sure does speak for itself, but a disclaimer might be appropriate. https://t.co/5KmUn904Fp

Why Reuters Decided to Set Up a Branded Content Studio

<i>This article is part of a series of interviews that NAI has conducted with the directors of Native Ad Studios around the world.</i><p><i>Please reach out if</i> …

Fake News

The Newest Frontier in Branded Content: Print

I<p>vividly remember the look on my finance guy's face when he saw the invoice. "This food better look f'ing amazing," he said. It was $1,500 billed to …

Del branded content al branded channel al Zoom Marques del @ClusterAVCat amb @Nestle TV, #LaviniaNext, @RosasBarcelona i @ZoopaNetwork 👏😍 https://t.co/O9RbS4NRLo

25 Top Content Marketing Brands

While some brands are just getting their feet wet when it comes to content marketing, others have been using content for ages, and have shown that …

Marketing

Briljant voorbeeld van branded content marketing!

Het is volstrekt duidelijk dat Lidl met haar 400 winkels middenin de samenleving staat. Echter heeft het niet echt een aantrekkelijk imago om daar …

Creatividad y Branded Content: Crear y creer

Ya queda menos para que se celebre el I Foro Branded Content, y aprovechando el momento, <b>Francisco Vaquero</b> (Chief Content Officer de Carat) nos …

Atari partners with Mattel to bring Barbie-branded content to RollerCoaster Tycoon Touch

Atari has partnered with Mattel and mobile technologies firm StartApp to bring Barbie-branded content to the developer's game <i>RollerCoaster Tycoon</i> …

Natura e Pais&Filhos realizam parceria de branded content – Meio & Mensagem

6 de novembro de 2017 - <b>16h03</b><p>Crédito: reprodução<p>A Natura, com a marca Mamãe e Bebê, se uniu à Pais&Filhos na série “Lá em Casa é Assim”.<p>O projeto …

How Quartz achieved a 90 percent renewal rate for branded content

Publishers’ branded-content campaigns have painfully low renewal rates. One way Quartz has managed to buck that trend is by giving technology …

Does branded content drive brand lift? New research takes an in-depth look

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers' …

Infographic: How Millennials and Baby Boomers Consume User-Generated Content

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on …

Documentário criado pela Budweiser reafirma valorização dos imigrantes

Na sequência do anúncio do Super Bowl deste ano, que contou a história do fundador imigrante alemão da Budweiser, a marca deu sequencia a analise na …

5 Tips for Adding Personality to Your Branded Content (and Why You Should do so)

We build relationships with people for a variety of reasons:<p>Because they're fun to be around<br>• Because they have common interests<br>• Because they're great …