edwardhissink

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These get me every time

Product Design

Simple: Conquering the Crisis of Complexity

Designers are more than floor lamps and logos—first and foremost, they are problem solvers. When Alan Siegel began his career in corporate design, he saw a problem with complexity. He saw insurance forms that were incomprehensible to policy holders and financial contracts that befuddled retirees. …

Trader Joe's

frog

COLLECTION NO. 9SXSW 2016Follow frog as we cover the South by Southwest Interactive Festival live from Austin, Texas.4 Stories 2 Contributors …

UX Design

The Psychology of Language: Why Are Some Words More Persuasive Than Others?

<i>What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than</i> …

Find Revenue In Big Data In Months, Not Years

In far too many cases I see people who plan to build out a complete system and architecture before using a single insight or building even one predictive model to accelerate revenue growth.<p>Everyone anticipates the day when Big Data can become a factory spitting out models that finally divulge all …

Product Management

Play-Doh 3D Printer: Print Stuff, Don't Eat It - Technabob

If you’ve followed Technabob for any period of time, you know that we’re big supporters of the development of 3D printing technology. I truly think …

Ads of the World

The 2013 World's Most Innovative Companies | Fast Company

6 Leadership Styles And When You Should Use Them

Great leaders choose their leadership styles like a golfer chooses a club: with a clear understanding of the end goal and the best tool for the job.<p>Taking a team from ordinary to extraordinary means understanding and embracing the difference between management and leadership. According to writer …

Leadership

Tesla and the lone inventor myth

Why our simplistic view of science and our desire to make heroes does a great disservice to the thousands of people who have invented our modern world.<p>Who invented the internet? <br>To answer that seemingly simple question you basically have two options: you can go on for hours explaining the hundreds …

SXSW

PocketBands Put a Pocket on Your Wrist - Technabob

Need more space than what your pocket currently provides you with? Need a discrete compartment to stash stuff that you really want to keep secure? …

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

Marketing

You Are Who You Say You Are - Building a Brand Identity Part I

To start off the New Year I wrote about what your new year resolution should be for your startup, Improve your branding! In the last article I talked about the important elements of a brand and what your first steps should be. If you haven’t read it yet, go back, have a read and find your focus.<p>One …