Eduardo Kimura

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Customer Experience Is the Key Competitive Differentiator in the Digital Age

Digital customers can be fickle and hard to satisfy bunch<p>By<p>Irving Wladawsky-Berger<p>A company can differentiate itself from competitors in one of two key ways: by providing a superior customer experience or by offering the lowest prices. For companies that prefer the former, digital channels are, far …

Customer Experience

5 Tips To Make Your Customer Experience Millennial Friendly

My dad does all the things that I do. He sends text messages, uses Skype, and talks to Siri. My brother taught my dad how to lock his iphone so I no longer get daily pocket calls from him.<p>For the most part baby boomers like my dad are just like millennials. For example 73% of millennials 18-24 say …

Why Most Customer Experience Improvement Efforts Fail

<b>LAS VEGAS —</b> The most well-intentioned customer experience improvement plans often go awry unless they’re woven into a single holistic approach. That’s the inescapable conclusion from a week of discussions on stages and on the sidelines of Oracle’s Modern Customer Experience Conferences held here …

Customer Experience

How Customer-Centric Tech Is Revolutionizing C-Suite Relationships

Companies everywhere are under the gun to start aggregating and profiting from data. The degree to which your company will fully embrace this imperative depends on how much institutional focus and follow-through it applies from the top down.<p>What’s clear, however, is that business executives are …

Keeping the customer experience simple in the digital age

As big data, cloud-based platforms and wearables infiltrate the ecommerce space, the pressure is on retailers to focus on what really makes the …

Customer Experience

3 Technology Trends That Are Transforming The Customer Experience

To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or …

Customer Experience

The Customer Experience in 2020

Think about all the new technologies in the last 5 years that changed the customer experience (CX). Now imagine the same thing over the next 5 years. …

Customer Experience

How to make big data work for you

Customer service can make or break any business; it will either help your business grow or bring it crashing down.<p>According to a study by the Wharton School: reducing customer attrition by five to 10 percent can increase annual profits by as much as 75 percent. Customer service not only includes a …

What a Great Digital Customer Experience Actually Looks Like

Customer experience has been defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. While a strong customer experience has been shown to produce significant results—more customers, more sales, and more loyalty—many companies still struggle to …

Stop Sanitizing Your Customers' Experiences

I was waiting for an appointment with my insurance agent. In the corner of the reception area was a collection of toys. A woman was also in the reception area and her two young boys were giggling over one of the toys. It was not loud; it was actually refreshingly comical. As I was finally ushered …

Customers

5 Must-Have Components Of A Modern Customer Experience

Companies coming out of the sharing economy are first to execute well on customer experience innovation. They simply move much faster than anyone else. These companies are moving the fastest to leverage tools such as mobile to bring amazing customer experiences. For example it was just announced …

These Customer Service Fails Will Horrify You

Customers everywhere have taken to the Internet to either roast or praise everyone from their Starbucks barista to a TSA agent. With sites like Yelp making it easy for people to share their two cents, a two-minute interaction can lead to either <i>The Ellen Degeneres Show</i> or unemployment.<p>While some …

Customer Service

Customers Don't Care About Customer Service (At Least, Not The Way You Think They Do)

Customers don’t care about customer service. At least, not exactly. What they care about is something a little different: They care about the feelings, the results, the impressions, the memories that come from being well served, poorly served, or that beige area in the middle.<p>This is a distinction …

To Win Customers, Stop Selling And Start Seducing

If you want to win over customers, stop selling and start seducing them instead. This was the underlying message of a talk I heard recently by behavioral economics professor and bestselling author Dan Ariely. Ariely has mounds of data to prove that people have irrational tendencies. His studies and …

Selling

4 Investments Every New Parent Should Make

When you’re preparing to have a baby, long-term considerations like paying for college tuition seem relatively unimportant compared to more immediate …

Tips For Keeping Kids Safe In Crowds This Summer

<b>NEW YORK (CBSNewYork)</b> — With family summertime adventures ahead at amusement parks, parades and beaches, big crowds can pose big hassles when a child …

Como ter uma varanda gourmet perfeita

As varandas gourmets estão a cada ano mais valorizadas. Reconhecidas como um espaço mais do que especial em casas e apartamentos, as varandas ou …

Want Your Kids to Grow Up Successful? Stop Telling Them 3 Things That Most Parents Say

Some advice you think will help your children can actually harm them instead.<p>We want our children to be successful as possible--maybe even more successful than we are ourselves. And so we push them to give them the motivation and self-discipline that we know is a key to getting ahead.<p>This may seem …

The countries where 1 in 5 children are never breastfed

<b>(CNN) —</b> Physicians have long recommended that mothers breastfeed their babies -- as breastfeeding comes with many health benefits for both a mom and her infant -- but many babies may never receive breast milk, especially in certain countries.<p>A new UNICEF report released Wednesday that ranks …

Breast Feeding

The 7 Ways Dads Change Their Kids (For Better and Worse)

Everything you do as a father will impact your children. Here are some of the highlights.<p>Dads matter. Children of involved fathers are less likely to …

The skills that every teen should learn before they ever get a cellphone

Being a teenager is like waking up every morning in a house of mirrors. You're everywhere and nowhere at once, trying to pinpoint which version of …

A técnica de Bill Gates para educar os filhos

Método "amor e lógica" se baseia no controle emocional para não cultivar reações explosivas e na atitude de amar as crianças independente daquilo que …

Depressão entre jovens: as dores do crescimento

Em seus aforismos, Hipócrates (460 a.C.-370 a.C.) resumiu a melancolia, uma compreensão precoce da depressão, como “um estado de medo e desânimo …

4 Ways to Teach Your Kids About Work (Without Adding More to Your Plate)

As a leader, you probably juggle many things at work and at home. You’re not alone. Most executives I coach struggle with balancing parenting and work duties. They worry that they aren’t spending enough time with their children, and they’d like to help their children learn from their experience and …

11 Easy Tips to Teach Your Kids Time Management Skills

Hurry up. Do you know what time it is? Let's go. What's taking you so long? Do you sometimes feel like you're raising a bunch of dawdlers with no …

O berço nem sempre é um lugar seguro para o bebê, diz estudo

Deixar o bebê dormindo de barriga para baixo pode aumentar o risco de ele sofrer a <b>síndrome da morte súbita infantil</b>, segundo estudo feita pela …

Alphabet's X lab explores using AI to improve food production

Add Alphabet to the growing number of companies hoping that AI will solve food production problems. The Google parent brand's X lab has revealed that it's exploring ways machine learning could improve farming. While X hasn't focused on any specific solutions, lab leader Astro Teller told <i>MIT</i> …

These Are the Best Foods for a Baby's Brain

So much is going on in the first few months of a baby’s life, it’s no surprise that what a baby eats can have an effect on how important structures …

In the farms of the future, tractors will no longer require human drivers

California-based startup Bear Flag Robotics is developing an automation kit that turns regular tractors into driverless vehicles.

7 cool things you can do with Google Lens

Google Lens is ready for its close-up -- so to speak.<p>The "future of search" uses your phone's camera to identify objects and then gives you information about those objects -- basically a sort of real-time reverse image-lookup, or, if you prefer, an augmented reality (AR) Google.<p>However you choose …

Google Lens