Erika Weber

6 Flips | 1 Magazine | 1 Like | 8 Following | @edrebbweb | Keep up with Erika Weber on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Erika Weber”

How to Target Only Your Customers With Facebook

Shares 4K<p>What if you could reach your existing customers while they’re on Facebook?<p>Does the idea of displaying a Facebook ad only to your prospects …

Marketing

Big Brands Are Growing More Quickly On Twitter Than Facebook (According To Optimal)

Here’s a fun comparison from Optimal, a social advertising and analytics startup: If you look at big brands on social networks, their following seems to be growing more quickly on Twitter than on Facebook.<p>Optimal says it looked at the data from 4,330 brands, representing a total of 3.49 billion …

6 Things You Should Do When Designing for Mobile

<i>Moment’s John Payne talks about WellDoc, the first FDA-approved diabetes app. WellDoc had DiabetesManager, a working app for diabetics that ran on feature phones. It provided feedback to diabetics based on their blood glucose, carbohydrates, and activity level; its efficacy was clinically proven,</i> …

Tweet This: Social Media Use Improves Employee Productivity

A new study by Warwick University in the U.K. may finally put to bed worries that social media use in the workplace is a time-sucking distraction rather than a useful tool.<p>Warwick Business School spent more than two years following a big telecom company in Europe as it tried to implement social …