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The Next Great Startup Will Be A ‘Unicornio’

“The minute a major Silicon Valley VC sets up a branch in Mexico, you will be out of business,” a Mexican founder told me over dinner at last year’s Mexico VC Day in San Francisco. I did not respond, because I actually think our risk of going out of business is higher if they don’t come. And we …

Venture Capital

4 things you need to know about mobile ad attribution

Attribution, the process of figuring out if people are actually seeing your ads, is a key driver to success in mobile advertising.<p>While web-based cookies allow marketers to track performance on online channels such as online advertising, email marketing, and search engine marketing (SEM), mobile …

Apps

BrightFunnel Raises Funding To Build Smarter Marketing Predictions

Marketing startup BrightFunnel is announcing that it has raised a small “advisory round” of slightly less than $1 million from some big-name investors.<p>Co-founder and CEO Nadim Hossain served most recently as the vice president of marketing at PowerReviews (which was acquired by Bazaarvoice). In …

Wayfair said to be raising $150M to change the way you furnish your house

The battlefields for beds and bath towels is getting fierce.<p>Home goods giant Wayfair is raising a $150 million round with a valuation of $2 billion, according to a report in Reuters. This news comes just one day after rival One Kings Lane announced closing $112 million in new funding at a valuation …

How to win followers and thinkfluence people

For many, Twitter has become a useful tool for increasing the scope and impact of their work. For others, it can be something of a mystery, with users feeling clueless as to how they might transition from one of the followers to one of the followed. Here are tips on how to maximize your Twitter …

Bill Gates