Eric del Carmen

22 Flips | 2 Magazines | 12 Following | @edc619312 | Keep up with Eric del Carmen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Eric del Carmen”

AmEx’s Social Data Shows That Nostalgia Is Just Swell

For the last year, American Express has been getting fantastic results by posting historical brand images to its Twitter, Facebook and Google+ pages. …

Social Media

How Twitter Learned to Love Advertising

<i>In anticipation of The Mashies,</i> Mashable <i>is running a weekly series celebrating some advertising "firsts." Watch for new installments in the series</i> …

Pickup Basketball Stereotypes

Stereotypes

15 Ways Nonprofits Can Use Instagram

Instagram is hot. With 100 million monthly active users and over 40 million photos uploaded per day, the photo-sharing site claims to gain a new …

Heineken steps up efforts to woo older drinkers

en_GB<p>article<p>Heineken is beginning to test crowdsourced ideas for products designed for older drinkers, such as bottle shapes and beer recipes as it …

Brands That Are Rocking It On Instagram – And What You Can Learn From Them

Nitrogram 50, an Instagram engagement and analytics platform, tracks the top 50 most popular brands on Instagram in real time. Brands that …

63% of Brands Have Multiple Twitter Accounts

For top brands, one presence on Twitter isn't enough.<p>In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This …

How to Connect Your Facebook Account to Skype

1. Contacts Menu<p>2. Connect to Facebook<p>3. Your New Homepage<p>4. Liking and Commenting From Skype<p>5. Sorting Your Contacts<p>6. Instant Messaging From …

7 Ways Teachers Use Social Media in the Classroom

Millennials live and breathe on social media, so teachers are learning how to incorporate the medium into the classroom successfully.<p>In doing so, …

The Art of Writing Great Google+ Posts - Copyblogger

There’s no denying it: we love Google+.<p>Sure, we’ve made hay over other social networking sites like Twitter, Facebook, and Pinterest. That’s because …

Content Marketing

Facebook Unveils Shared Photo Albums

A picture's worth a thousand words, and now Facebook is letting others add to your conversation.<p>The world's largest social network announced shared …

How to Get Major League Results From Social Media

Shares 2K<p>The San Francisco Giants have the most engaged fan base in Major League Baseball.<p>They’re recognized as social media standouts in the sports …

Mondelez partners with British Paralympians for first sponsorship deal

en_GB<p>article<p>Mondelez International is to launch Paralympic-themed campaigns for brands such as Cadbury, Oreo and Philadelphia after signing its first …

Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers

More has been written about Google+ over the past 26 months than almost any other social media site. While Google+ has had its share of press, there …

What Sports Teams Can Learn From Modern Political Campaigns

A packed stadium is a beautiful thing. When something truly great happens, sometimes you can actually perceive the collective “yuh” sound at the beginning of a massive, full-throttled “YEAH!” But that crowd isn’t one voice of fandom for more than a moment. It’s actually tens of thousands of …

10 Social Media Facts, Figures and Statistics You Need to Know - Jeffbullas's Blog

Social media statistics, facts and figures are a moving feast of metrics that can make your head spin.<p>The numbers are large and what is apparent is …

The Evolution of Digital Advertising: From Direct Response to Branding

<b>Originally considered to be exclusively a direct response medium</b>, the online channel is now seen as a powerful advertising platform that offers …

Smartphones Driving Nearly Twice The Commerce Of Tablets - comScore

Every report I’ve seen comparing conversions on PCs, smartphones and tablets shows tablets as having much higher conversion rates than smartphones. …