e-Commerce News — @eComMGR

Most recent stories in e-Commerce News — @eComMGR

• Jean-Marx

  

  1 day ago

  Gen Z has 86% less purchasing power than baby boomers did in their 20s

  Fast Company - By Shalene Gupta

  Millennials and Gen Z aren’t broke because of avocado toast. They’re broke because prices have shot up and wages haven’t kept pace. Times are tough, inflation is sky high, but just how bad are things really? A new study by customer review company Consumer Affairs analyzed data from the U.S. Bureau of …

• Jean-Marx

  

  1 day ago

  Clothing Subscriptions Like Stitch Fix Were Once Hot – But Now Might Be the Victims of ‘Box Fatigue'

  nbcchicago.com - Lauren Thomas, CNBC

  • Retailers rushed to enter the subscription space, curating boxes of clothing and other items. But consumers are showing signs they're no longer …

• Jean-Marx

  

  2 days ago

  Square Vs. Shopify (2022 Comparison)

  Forbes - Kathy Haan, Cassie Bottorff

  Square and Shopify have stellar reputations in the e-commerce world and for good reason. Both platforms offer users a comprehensive suite of tools to build and run their online stores. Also, both provide offline point-of-sale (POS) solutions to complement their online offerings. When it comes to …

• Jean-Marx

  

  3 days ago

  GA4: how to get ready for the next generation of Google Analytics

  thedrum.com - Federico D'uva

  Google's recently-released updated edition of Google Analytics – Google Analytics 4 (GA4) is defined as a paradigm shift in its data collection and …

• Jean-Marx

  

  2 days ago

  AI chatbots offer a way to connect with and engage customers

  VentureBeat - Dariusz Zabrzenski, LiveChat

  As companies grow, so does the amount of communication required between them and their customer base. Historically, the solution has been to add more live representatives to handle incoming questions and concerns. But additional human resources also mean added business costs. Technology presents us …

• Jean-Marx

  

  5 days ago

  Marketing Briefing: 'A very nervous bunch of CMOs': How the ripple effects of the current uncertainty is affecting the ad industry

  Digiday  - Kristina Monllos

  The ripple effects of the on-going economic uncertainty continue to wobble the ad industry. The advertising slow down isn’t just hitting the digital …