ecelines

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What is Brand Storytelling?

Brand storytelling can greatly enhance interest and engagement in you and your business. It has emerged from the explosion of content marketing, …

Marketing

Facebook plays advertising matchmaker for Disney, Vox, and other brands

Media companies are already paranoid that Facebook could begin deciding the winners and losers in journalism, so their fears won't be allayed by the …

25 Must Have Podcasts For Every Entrepreneur Or Business Owner

<i>This post first appeared on Mention.</i><p>When I first started working in public relations back in 2008, companies were jumping on the podcast bandwagon with enthusiasm. Then, as trends do, the enthusiasm fizzled in the B2B space, while shows in the pop-culture and B2C space continued to flourish.<p><i>But</i> …

Neil deGrasse Tyson Selects the Eight Books Every Intelligent Person on the Planet Should Read

In December of 2011, <b>Neil deGrasse Tyson</b> — champion of science, celebrator of the cosmic perspective, master of the soundbite — participated in Reddit’s Ask Me Anything series of public questions and answers. One reader posed the following question: <i>“Which books should be read by every single</i> …

Social Media Marketing Tactics For 12 Top Social Networks

A sneak preview of expert sessions happening at SMX Social Media Marketing Conference November 19-20th in Las Vegas. Social media marketing tactics …

Public Relations

Headphones maker JBL wins with user-generated #cordfail Vines

We’ve all had annoying, frustrating and downright comical stories involving entangled headphone wires. And now, JBL wants to bring them to life.<p>The …

Doing digital on a budget: How 5 shops created great work on the cheap

In digital, you either adapt or you die. Metabolisms are faster, the need for flexibility is unparalleled and great things have to be accomplished on …

Wish Old Navy a Happy 20th Birthday, and It Will Make a Giant Balloon Portrait of Your Selfie

Everyone knows that if you tell people what you wish for when you blow out the candles on your birthday cake, it's not going to come true. Unless, of …

Advertising Industry

Twitter

Key Benchmarks, Challenges and Best Practices for Cross-Channel Retargeting Success<p>To help enterprise advertisers optimize their growing retargeting …

The Someecards formula for shareable native ads

If you’re trying to get people to like and share your native ads, here’s a tip: Make them funny, and maybe add a touch of honesty.<p>That’s Someecards’s …

Your Life On Earth

Submit your work<p>Send us your latest projects, which we will review and consider to be featured on our website or in print.<p>Access our full archive<p>This …

5 charts: The truth about mobile display ad performance

Mobile ads are a moving target, so to speak.<p>To get a clear picture of mobile display ad performance, Celtra conducted a comprehensive audit of ads …

9 Sneaky Marketing Tricks We Fall for Every Time We Shop

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us.<p>That's …

eCommerce

Unbelievable Parkour Footage Of A Real-Life Spider-Man

How does Spider-Man get around when he runs out of webs? Parkour!<p>Parkour Athlete Ronnie Shalvis was so inspired by the recent Amazing Spider-Man 2 …

Philip Seymour Hoffman on Happiness

Philip Seymour Hoffman

What Makes the Best Infographics So Convincing

A great infographic is an instant revelation. It can compress time and space. (<i>Good gosh – Usain Bolt is</i> that <i>much faster than all the other 100-meter gold medalists who’ve ever competed?)</i> It can illuminate patterns in massive amounts of data. <i>(Sure, we’re spending much more on health care and</i> …

A Presentation Isn’t Always the Right Way to Communicate

We rarely think about whether presentations are the <i>best</i> way to express our ideas; we just blindly create and deliver them. By some estimates, 350 presentations, on average, are delivered every second of every day.<p>Unfortunately, presentations can’t be the Swiss Army knife of communication. Though …

Advertisers 'Are Now Openly Talking About Their Discontent' With Facebook

This time, he says in a new blog post, a recent change Facebook made to reduce the "organic reach" of advertisers' posts — the percentage of their fans who see them — makes advertising on the social network no longer worth it:<p>Is there any doubt now that Facebook has abandoned social marketing, and …

Advertising

The 8 Digital Trends That Will Change The Future Of Advertising

With all that's going on, it can sometimes be hard to keep track of new developments.<p>That's why we chose to shed some light on seven major trends we're following right now. We promise, they're definitely worth keeping an eye on.

Advertising

What 12 Of The Ad Industry's Hottest Buzzwords Actually Mean (For Those Too Afraid To Ask)

What is the difference between native advertising and sponsored content? Or programmatic buying and real-time bidding?<p>We want to put you on the path of advertising jargon mindfulness. Below, you'll find easy-to-read descriptions of some of the industry's hottest buzzwords, the phrases you've heard …

Native Advertising

11 Minutes Well Spent: Adam Magyar's Slow Motion Shots Capture Public Transit Like You've Never Seen It Before

The last thing some of us urbanites might want is someone getting a close-up of our face while we're waiting (most likely impatiently) for a train …

30 Typesongs by Overloaded Design

6-Year-Old Breakdancer Demolishes Her Opponent In Competition

Even if you've been practicing and practicing your headspins, you still might not match up to miniature breakdancer "Bgirl Terra."<p>At just six years old, she's already part of the UK break dancing troupe Soul Mavericks, and is wowing crowds with her fearless moves.<p>The video above is from the Chelles …

20 Motivations That You Can Wear

Whether you’re a runner, a cyclist, a weightlifter or a CrossFitter, these motivations should help you push yourself to get your sweat on and smile, …

The Best Time to Post Tweets, Facebook Posts and More

<i>This post was originally published on the Buffer blog.</i><p>We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email …

40 Must-See Charts For Your Next Presentation

Oh you're gonna love this! We just made your marketing life much easier! Ready to download and paste into the slide deck of your choice, these 40 …

Type & Grids: Free Responsive HTML5 Template

Instructions<p>Download and open the ZIP file.<br>• Edit the only HTML file, index.html, to add your own content.<br>• Mix and match the included type and color CSS …

Web Design

These Are The Cleverest Product Packages We've Ever Seen

Sometimes the best part of a product is the box it comes in.<p>Redditor PictureHelper compiled a photo gallery of the cleverest packaging presentations out there — and some of them are pretty incredible.<p>From "theft prevention" plastic sandwich bags decorated with fake mold to coffin cigarette cases, …

Plastic

New Trends in Web Design

Trends and tendencies come and go, we all know that, it's part of our industry's business model. There's the ever present need to come up with …

UI Design