Elizabeth Collins

304 Flips | 33 Magazines | 33 Likes | 10 Following | 14 Followers | @ecdigital | Semi-insomniac closet workaholic with a voracious appetite for all things digital.

We filed 100 support tickets to find out how to send better customer service email auto-replies

Customer service emails have a way of being pretty terrible. As a company, if you don’t make a solid effort to build good systems around your email …

Customer Service

The New Facebook Algorithm 2018: Everything Marketers Need to Know

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>The Facebook algorithm is constantly evolving in order to provide a better …

Social Media

The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)

Because only rookies write from scratch…We’ve pulled together every single copywriting formula we’ve <i>ever seen</i> to create the ultimate guide – the most …

3 Tricks to Become an Instagram Influencer

Follow these tips from some of the top models on Instagram.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the industries that has been most radically changed by Instagram is also the least talked about one: the modeling industry.<p>Three years ago, models had almost no power. They …

How The Weather Channel Does Social Media

Jennifer Watson began her career as an on-camera meteorologist in Mississippi and Alabama, where she also helped manage both stations’ social media …

How I Built a 6 Figure Business From Scratch Using LinkedIn and Nothing Else

Five years ago, I quit my safe "day job" and built an entirely new business from scratch using LinkedIn. Here's what I learned.<p>I opened the door and stepped out into the frigid night, wondering if I'd made the right move.<p>People thought I was crazy.<p>I'd just quit the safest, highest-paying corporate …

Social Analytics for Data-Driven Marketers

Engagement<p>Never miss a message that matters to your business with a unified social inbox to streamline and effectively scale social monitoring and …

How to Monetize Your Facebook Live Content

Facebook Live

SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right

Finally, you can feel like you know what you're doing when it comes to SEO.<p>As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing …

9 Reasons Governments Favor Open Source Software

Since its birth more than 20 years ago, the open source movement has continued to gain momentum in corporate computing. But it hasn’t been until …

​The US government buys into open-source programming

The Federal government is embracing open-source programming with a new pro-open-source development policy.<p>Microsoft isn't the one only that's …

Open source in government IT: It is about savings but that's not the whole story

The mood in governments around the world has swung behind open source and open standards, but the shift is not being driven by cost cutting alone.<p>The …

5 Advantages for Government Agencies That Choose Open Source (Industry Perspective)

While open source software and its adoption in government continue to grow, the push for open source is not as clear as for other government …

7 Marketing Lessons from Eye-Tracking Studies #CRO

Who doesn’t love a good eye-tracking study?<p>With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and …

7 Tips for Presenting Bulleted Lists in Digital Content

<b>Summary:</b> Bullet points help break up large blocks of text, make complex articles and blog posts easier to grasp, and make key information stand …

31 Simple Marketing Cheat Sheets For Business Owners That Don't Understand Marketing

Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective.<p>This list covers 31 of my favorite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to email marketing, to social media, to blogging. Add …

Marketing

Trendy Web Color Palettes and Material Design Color Schemes & Tools

A few weeks ago, Matt DesLauriers @mattdesl, a graphics programmer working at Jam3, showed us an interesting development carried out on our platform. …

The State Of Advanced Website Builders

Advanced website builders — the tools provided by <i>Squarespace</i>, <i>Wix</i>, <i>Weebly</i>, <i>The Grid</i> and more — produce websites that look and feel like they were …

We Studied Brands Around The World. What Consumers Want Isn’t What You Think

We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.<p>Traditional advertising went after “share of mind”–the idea was to get you to associate a brand with a single idea, a single emotion. Volvo: …

7 Survival Basics for ‘Fred’ & Other Recent Google Algorithm Updates

A pretty major Google algorithm update hit the web on March 7. This update, jokingly referred to as “Fred” by Google’s Gary Illyes before the name …

How to Make Big Bucks While Selling Your Products for Free

Use a free plus shipping funnel to generate brand loyalty and create revenue.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketing funnels are very effective at converting your website visitors into paying customers, and savvy marketers are constantly looking for ways to increase …

Jeff Bezos Just Shared His Secret for Amazon's Success (and Yours as Well)

This one concept captures beautifully all of the trials, tribulations, and magic of the entrepreneurial spirit.<p>Every so often you come across a concept so elegant in its simplicity that you can't help but be drawn to it because of how easily it reduces even the most complex set of ideas into …

Facebook quietly announces its intention to shake up digital marketing

I won’t blame you for not being an avid reader of Facebook’s ‘Measurement FYI’ blog, nor for not paying much attention to its latest update simply …

Digital Marketing

Top 10 Most Effective Marketing Strategies

Looking for marketing strategies proven to be the most effective for business growth? This article is designed to help you explore the best marketing …

Marketing Budget Allocation: How to Best Spend Your Startup's Limited Dollars

Find out where to allocate your budget in order to grow your startup faster this year.<p>Every year, major brands spend a lot of money to market their products and services. According to Ad Age, total U.S. ad spends for the top 200 advertisers reached an astounding $137.8 billion in 2014.<p>That's not …

Annual Planning: What Should Your Total Budget Be, Based on Revenue?

Annual Planning: How to Spend the Budget You Get

In our last blog, Annual Planning: What Should Your Total Budget Be, Based on Revenue?, we provided counsel on how to come up with your Annual Plan’s …

How I'd Spend a 100K Marketing Budget | Sensei Marketing

“How should I spend my marketing budget?”<p>It’s the million dollar question I get a lot.<p>I’m going to make it a $100K question instead (not realistic …

How to Determine the Perfect Marketing Budget for Your Company

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>So you have the best idea on the planet but no clue how you’re going to get it in front of an audience. That’s where marketing comes in.<p>While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all …

What Percent of Revenue to Spend on Marketing Budget?

In the mid 90s, Steve Jobs took a company on the brink of extinction and turned it into the largest and most successful brand in the world. The Apple …