Eduardo Carbia

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The Latest Research: AI and Machine Learning

This tool is intended for individual use only.<p>Publication Date: <b>July 11, 2018</b><p>Artificial intelligence (AI) and machine learning may soon drive a massive reshaping of the economy and society. But what impact is AI already making in the workplace? Is it living up to the hype? And what should your …

Machine Learning

Jeff Bezos runs Amazon with 14 demanding leadership principles. Here's how a 23-year-old engineer leveraged 5 of them to land a job.

Amazon, led by Jeff Bezos, has outlined 14 leadership principles for its employees. From "ownership" to "dive deep," these guidelines are designed to drive innovative thinking and quick action.<p>For those interested in working for Amazon, which was ranked in a LinkedIn survey as the most desired …

Jeff Bezos

What Data Scientists Really Do, According to 35 Data Scientists

Modern data science emerged in tech, from optimizing Google search rankings and LinkedIn recommendations to influencing the headlines Buzzfeed editors run. But it’s poised to transform all sectors, from retail, telecommunications, and agriculture to health, trucking, and the penal system. Yet the …

Machine Learning

Make “Fairness by Design” Part of Machine Learning

Machine learning is increasingly being used to predict individuals’ attitudes, behaviors, and preferences across an array of applications — from personalized marketing to precision medicine. Unsurprisingly, given the speed of change and ever-increasing complexity, there have been several recent …

Machine Learning

$1 to $1 Billion: A 4-Stage Formula for Company Growth

How you run your business will be very different depending on what stage you're in.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What works for a company at day (or dollar) one probably won't work for that company at day (or dollar) one thousand, let alone 1 million. And at dollar …

Business Strategy

Top 10 Principles of A.I Prediction

How to rise above the A.I noise<p>When trying to predict the future of A.I, a few rules must be abided by, lest one be considered “frothy around the …

Artificial Intelligence

It’s a fantastic time to be in digital advertising

The self-flagellation in our industry needs to stop. In 2017, the industry went through a much-required period of introspection and a subsequent …

Digital Advertising

Infographic: Millennials Can Tell When You’re Marketing to a Stereotype

With all the stereotypes surrounding millennials, marketers may find it tempting to fall into easy traps. But millennials will not be put into a box, …

Five Major Ways B2B Companies Can Leverage Video Content

In 2018, you cannot deny the importance of video.<p>Video clearly works for business to consumer (B2C) companies such as car companies, video game studios and Dollar Shave Club. But business to business (B2B) companies, whether in the accounting, insurance or content marketing fields, should make use …

Marketing

Infographic: How to make your content more visually engaging

If a picture is worth a thousand words, some marketers aren’t getting their money’s worth.As attention spans shrink and more companies release …

Infographics

Design the Perfect Sales Email Signature

What’s the best way to end your cold email?<p>No, it’s not what you want your recipients to do after reading your sales email (CTA), but your email …

Marketing

10 free tools for creating infographics, images and more

In the world of PR and marketing, visuals rule.You can boost interest and engagement with your social media and blog posts by adding compelling …

Infographics

4 things executives should know about AI and data science

Artificial intelligence, machine learning, and deep learning are buzzworthy terms in the world of business, ranging across channels from customer service to finance and beyond. Because big data is big news, companies want to implement AI to improve their businesses — but some are making the mistake …

Artificial Intelligence

How to Use the Principles of Adaptive Leadership in the Workplace

In a traditional business structure, actions and direction come from the top down. The CEO makes decisions, tells her direct reports, and the …

Leadership

The 5:3:2 Rule for Social Media

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?<p>Social media …

Social Media

Infographic: 10 ways to immediately enhance your visual design

Content marketing is about creating value for your audience and sharing it in a useful way.<p>Visual content marketing serves the same function—and …

Infographics

Google has made it official: The internet is now mobile-first

This may go down in history as the week the mobile web became <i>the</i> web.<p>On Monday, Google began indexing and ranking pages on its search engine based on the mobile versions of websites rather than the desktop ones, the company announced. The change may seem minor, but it underscores how Google views …

SEO

The shady data-gathering tactics used by Cambridge Analytica were an open secret to online marketers. I know, because I was one

Market researchers have used these tricks for years<p>The recently revealed Facebook data “breach” that allowed Cambridge Analytica to get access to millions of users’ worth of Facebook data has been greeted as a shocking scandal. Reporters and readers have been surprised to learn about the ability to …

Has Marketing Gone Too Digital?

The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift …

How artificial intelligence is driving digital transformation

In their new book, 'Human+Machine: Reimaging Work in the Age of AI,' authors Paul Daugherty and H. James Wilson look at the impact of AI on business …

What Is Automated Machine Learning | Artificial Intelligence Wiki

Automated Machine Learning<p>What does Automated Machine Learning mean?<p>Automated machine learning represents a fundamental shift in the way …

How Do Different Age Groups Consume Online Content? [Infographic]

When planning a website for your business, half the battle is won if you can successfully identify your target audience: You can better customize …

IDG Contributor Network: Do you have a data strategy to achieve better organizational analytics?

Big-data analytics, actionable insights, and powerful outcomes are the de facto expectations for data-analytics programs. Is your data strategy …

Big Data

Artificial Intelligence And Blockchain: 3 Major Benefits Of Combining These Two Mega-Trends

Previously I have written about the reality and potential of ongoing efforts to integrate blockchain with the internet of things (IoT). Now I am going to look at how encrypted, distributed ledgers could unlock new frontiers for another cutting-edge technology: artificial intelligence (AI).<p>AI, as …

Artificial Intelligence

If You Want to Actually Get a Response to Your Email Pitch, Here's What You Need to Do

Do these five things to woo your leads into responding.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Pitching has always been a key aspect of building a successful business. You simply cannot do without it in today's work environment. Given that the average office worker receives 121 …

Marketing

How Audience Targeting Is Changing in the Age of Digital Transformation

The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to …

Steve Jobs Was the World's Greatest Salesman Because He Answered the 1 Question on Everyone's Mind

Once you realize your customers don't care about your 'product,' you'll be more likely to make a sale.<p>I'm looking at an intimidating 800-page binder as I write this article. It contains confidential information about a new product category. When I prepare the company's leaders to launch the …

Data Science Glossary

Getting started in data science can be overwhelming, especially when you consider the variety of concepts and techniques a data scienctist needs to …

Data Science

Cutting-edge digital experiences: the new generation of native ads and AI

2018 promises to be an exciting year for the development and use of cutting-edge marketing technologies, with artificial intelligence (AI) and native …

Marketing

Top 5 Data Science & Machine Learning Repositories on GitHub in Jan 2018

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