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Marketing Tools for Any Self-Publishing Authors

Once you’ve got an intention, move onto your audience. Who are they? Why will they care? Where do they currently get their information from?<p>If you don’t know who your audience is, consider this:<p>Why did you write the book?<br>• What do you want people to get from it?<br>• Why would those people be motivated to …

Kobo: The Ereader May Be Dying But The Ebook Will Survive

Back in December 2012, IHS issued a report proclaiming the death of the ereader:<p>"Current forecasts show the ebook reader market as having already …

Digital watermarking is HarperCollins’ new weapon against ebook piracy

When you think about online piracy, ebooks probably aren’t the first thing that comes to mind. However, just like music, movies, and other digital …

Harper Collins

15 Awesome Things We Learned From Steve Jobs' 1985 Playboy Interview

As with most long interviews with the late CEO, it's filled with fantastic nuggets about his life, Apple, and the future of computing.<p>We pulled out our 15 favorite quotes and anecdotes for you to check out.

Andy Warhol

iBooks Store promoting George Orwell after Amazon incorrectly cites author in ebooks dispute

Is Apple once again using an iBooks promotion to quietly poke fun at Amazon’s ebooks dispute with the publisher Hachette? Re/code thinks so as it points out the iBooks Store this week is featuring famed author George Orwell for no other apparent reason.<p>So how do the dots connect back to Amazon? …

Conversación en unidad editorial

Clipping is a handy way to collect and organize the most important slides from a presentation. You can keep your great finds in clipboards organized around topics.<p>Start clippingNo thanks. Continue to download.

Nubes para aprovechar al máximo los móviles

Foto David Velásquez<p>Eduardo Arriagada<br>Profesor<br>Facultad de Comunicaciones UC<br>www.blogsuc.cl<br>@earriagada<p>Cuando empezamos a aprovechar las tabletas y los …


10 Great Novels That Will Make You More Passionate About Science

Columna: “Amazon y los caníbales digitales”

Por qué Amazon lanzó su servicio <i>Kindle</i> <i>Unlimited</i> en donde ofrecerá todos los <i>ebooks</i> que puedas leer por solo US$9.99 al mes si es una librería que …

Phablets Will Outnumber Tablet Sales Three To One By 2018

The days of the 3.5-inch or 4.0-inch phone screen are gone. The entire smartphone market has been moving towards phablets over the past few quarters, and that trend is set to continue, as phablets become the go-to smartphone form factor.<p>We at BI Intelligence define the phablet as a smartphone with …

Social Media

From Page Flip to Screen Swipe: 10 Keys to Ebooks and Learning (Digital Book World and PlayCollective)

For the past year, PlayCollective and Digital Book World have tracked the steady growth of e-reading among families with children 2-13, and parents’ increasing belief in the beneficial power of ebooks. PlayCollective has also watched the growing intersection between physical and digital in …