SM Training

By ebbye | Social Media Training: tips, tools, advice, guides, and resources.

Royalty free images

I have sat through FAR TOO MANY presentations recently that have had PowerPoint presentations with images that look like they have been ripped off …

Infographics

Free Marketing Tools Every Small Business Marketer Should Try

Got big plans for your small business, but only a tiny marketing budget? You’re not alone. According to the Wasp Barcode Small Business Report, 42% of small businesses invest 3% or less of their revenue into marketing.<p>But maybe that isn’t such a big problem. With these small business marketing …

Small Business

[TEMPLATE] How to Create a Monthly Social Media Report

When you’ve just started a new job, or you’ve been handed the reins on a social media account, you’re often not just in charge of creating content …

6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018

You need to become omnipresent and top of mind.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won't work for you this year. What got you to this point …

the front page of the internet

5 Types of Visual Micro-Content For Marketing Your Ecommerce Store

The term "micro-content" was initially used in a user experience context. According to Jakob Nielsen, micro-content is concise copy used to “<i>describe</i> …

Serious Online Research Is the Opposite of Gullibility

Warning: if you are going to argue a point about politics, medicine, animal care, or gun control, then you had better take the time to make your …

Free Design Tools for Social Media

Free Design Tools for Social MediaWhile Adobe Creative Suite has somewhat become the pinnacle of design and creative product solutions, it’s …

How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

Is there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office.<p>We do have our own …

Moveast

Gerês, Portugal - <i>Part 1</i><p>Gerês, Portugal - <i>Part 2</i><p>Gerês, Portugal - <i>Part 3</i><p>South Korea - PART 1<p>South Korea - PART 1<p>South Korea - PART 1<p>South Korea - PART …

10 Tools to Help You Easily Manage & Create Proposals in 2018

You spend hours and hours drafting proposals -- emailing different departments for assets, curating images, outlining the scope, creating timelines, …

3 Creative Ways to Give Your Content Efforts a Boost - Whiteboard Friday

We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after …

SEO

50 Expert Tips for Getting Started on Social Media

“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”<p>That’s the question we’ve been asking a lot over the last few weeks.<p>We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, …

Social Media Checklist for Small Businesses

Social media can help you grow your business. Here's a list of helpful tactics to transform your business with social media.<p>Share it, print it and hang it on you wall!<p>Learn more about growing your small business with marketing with our free ebook: http://bit.ly/1hTSJbh

A social media guru's daily, weekly and monthly checklist

<i>Hmm, I feel like I’m forgetting something.</i><p><i>OK, where to begin?</i><p>“75% of European digital ecosystem is present at #TNW2018”Are you doing business in Amsterdam in May?Join us<p>These thoughts will sometimes race through my head when I’m sitting down to focus on social media time. I’ll fire up Twitter and …

116 Visual Content Ideas to Make Your Boring Business Stand Out Online

Are you looking for ways to WOW potential clients? Do you want your business to stand out from the crowd?<p>By now you’ve probably read countless …

8 Steps to Fill Your Fall Content Calendar

As the weather gets cooler, the days get shorter, and anticipation of the holidays starts to loom, you may be thinking of ways to get ahead before …

19 Incredibly Useful Websites You’ll Wish You Knew Earlier

We tend to think of learning a new skill or “going back to school” as something you’d do when looking to change careers, or to upgrade within your …

Email Template Guide

The process may seem similar to developing a standard campaign, but each part offers <b>ways to develop a framework for your emails for reuse and</b> …

9 Amazing Visual Social Media Tools to Boost Your Authority

Are visuals a part of your social media marketing strategy? Would you like some tools to help boost your visual social media marketing?<p>The fastest …

New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)

Over the last few years, I’ve been incredibly frustrated with inaccurate, unrepresentative data sources about how traffic flows on the web and where …

SEO

Reaching Parents on Pinterest [Infographic]

Pinterest can be a great tool for planning, and great for driving purchase intent among its 200 million active users. But did you know that Pinterest …

3 Interactive Content Marketing Tools You Need to Use

Feeling like a content marketing pick-me-up? Need to come up with fresh ideas? Wondering why your audience isn’t interested in your content?It’s time …

How I Spend My Day Doing Content Marketing

I was hired to do product marketing, not content marketing. On my first day at DNN, we were two months away from a rebrand, a website redesign and a …

6 Brilliant Facebook Campaigns (& Why They Worked)

If you’re scrambling for a fresh way to approach your next Facebook campaign, you’re not alone.Given the recent changes to the Facebook algorithm, …

6 best SEO tools for marketing newbies

You have correctly determined that search engine optimization (SEO) is important for your business or organization.However, SEO covers a lot of …

7 Powerful Tools to Automate Tedious Content Marketing Tasks

You know what every content marketer loves?A good tool that saves you hours of time (and money).OK, maybe that’s just me. I absolutely love online …

Project Management

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

To understand the differences between these concepts, simply apply them to you.<p>In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."<p>These explanations make me cringe because, while …

Marketing