Netflix Netflix Losing US Share as Rivals GaineMarketer August 21, 2019 – This year, 182.5 million people in the US will view content via subscription over-the-top (OTT) services, representing 55.3% of the …
Facebook Facebook Losing Younger Users in Germany and FranceeMarketer August 14, 2019 – eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift …
Cord-Cutting Cable Operators’ Shift to Profit Mode Accelerates Cord-CuttingeMarketer By 2022, nearly 25% of households will drop traditional TV August 6, 2018 (New York, NY) – Cord-cutting in the US continues to accelerate, with the …
Travel Industry US: Travel Industry Surpasses CPG in Digital Ad Spending; Auto Falls Below Financial ServiceseMarketer July 31, 2019 (New York, NY) – eMarketer expects a shift in US digital ad spending next year, as economic factors weigh on certain industries. In …
US Food Delivery App Usage Will Approach 40 Million Users in 2019eMarketer By 2021, more than 20% of US smartphone users will order food via an app July 2, 2019 (New York, NY) – Food delivery apps are rapidly growing in …
Auto Sector Dragging Down US RetaileMarketer June 27, 2019 (New York, NY) – US auto and auto parts sales in the US are slowing, which will weigh down the entire retail sector. This year, the …
China No Longer Expected to Overtake US in Retail Sales in 2019 Amid Trade WareMarketer US ecommerce surpasses 10% of total retail sales for first time June 25, 2019 (New York, NY) – The trade war between the world’s two largest retail …
Is the Honeymoon Over for Dating Apps?eMarketer June 19, 2019 (New York, NY) – Are Americans falling out of love with dating apps? Usage is still going up, but dating app audiences have been …
Mobile Time Surpasses TV Time in USeMarketer June 5, 2019 (New York, NY) – This year, for the first time, US adults will spend more time using their mobile devices than they will spend watching …
France: Digital Video Now 20% of Daily Viewing TimeeMarketer By 2021, time spent with digital video will surpass 10% of daily media time May 29, 2019 (New York, NY) – Adults in France are continuing to devote …
Canada: Digital Time Surpasses Traditional TimeeMarketer Digital video reaches nearly one-third of total daily viewing time May 29, 2019 (Toronto, ON) – Media consumption in Canada has reached a tipping …
eMarketer Reduces US Time Spent Estimates for Facebook and SnapchateMarketer May 28, 2019 (New York, NY) — Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. …
Snapchat US: eMarketer Slashes Snapchat User EstimateseMarketer Instagram will benefit, adding nearly 19 million users by 2023 April 10, 2019 (New York, NY) – Following its unpopular redesign, Snapchat has been …
Snapchat UK: Snapchat Losing Users as Redesign Takes TolleMarketer April 4, 2019 (London, UK) – There is an exodus from Snapchat in the UK. For the first time since its inception, the social network’s user base will …
Exodus from Pay TV Accelerates Despite OTT PartnershipseMarketer Even as traditional pay TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, cord-cutting continues to outpace …
Amazon Has Nearly 50% of US Ecommerce MarketeMarketer When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% …
US Retailers Account for 1 in 5 Digital Ad DollarseMarketer June 27, 2018 (New York, NY) – The US retail industry will continue to dominate the digital ad business this year. Retailers will spend $23.50 …
Zelle to Overtake Venmo in 2018eMarketer June 13, 2018 (New York, NY) – It may be one of the newest services for transferring money to a friend using a smartphone, but Zelle has quickly …
India’s Ecommerce Market Continues to SurgeeMarketer Rising internet and smartphone use in the country fuels growth London, 7 June 2018: Retail ecommerce sales in India will climb 31.0% this year to …
eMarketer Lowers US Airbnb ForecasteMarketer June 6, 2018 (New York, NY) – While Airbnb has benefited from a surge in overall digital travel bookings, its growth is being hampered by increasing …
Starbucks App Leads Mobile Payment CompetitorseMarketer But user share shrinking for top players as new challengers enter market May 22, 2018 (New York, NY) – Starbucks will remain the most popular …
Uber eMarketer Cuts US Uber ForecasteMarketer May 15, 2018 (New York, NY) – Following a series of public relations scandals last year and the aggressive expansion of Lyft, eMarketer has lowered …
eMarketer Breakfast Event – “State of Digital: Trust at the Crossroads”eMarketer May 9, 2018 (New York, NY) – From data breaches and privacy fears to brand safety concerns related to programmatic ad buying, marketers have plenty …
More than a Quarter of India’s Population Will Use a Smartphone This YeareMarketer Smartphone market in India is the highest growing in the world May 3, 2018 (London, UK) – In India, 337.0 million people, or more than a quarter of …
Amazon Echo Losing Share as Speaker Rivalry Heats UpeMarketer May 2, 2018 (New York, NY) – While Amazon Echo dominates the voice-enabled speaker market, its user share is slowly shrinking, as those of Google …
Media Use Close to Saturation Point in the UKeMarketer May 1, 2018 (London, UK) – People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to …
China: Mobile Usage Will Overtake TV This YeareMarketer London, 19 April 2018: This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, …
Native Ad Spend Will Make Up Nearly 60% of US Display Spending in 2018eMarketer April 11, 2018 (New York, NY) – Thanks to the massive growth of advertising on social networks and mobile devices—two areas where native ads …
eMarketer Hires Former Ad Age Editor as Content Strategist and Executive EditoreMarketer April 10, 2018 (New York, NY) – eMarketer is proud to announce that Ann Marie Kerwin has been appointed head of content strategy and executive editor …
More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018eMarketer April 9, 2018 (New York, NY) – Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic …
