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Pay-TV
Exodus from Pay TV Accelerates Despite OTT Partnerships
eMarketer
Cord-cutters to jump more than 30% this year Even as traditional pay TV providers form partnerships with former over-the-top (OTT) rivals to retain …
Amazon Has Nearly 50% of US Ecommerce Market
eMarketer
Company’s ecommerce business will jump almost 30% in 2018 When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. …
Consumer Behavior
US Retailers Account for 1 in 5 Digital Ad Dollars
eMarketer
Sector’s investment will reach $23.50 billion this year June 27, 2018 (New York, NY) – The US retail industry will continue to dominate the digital ad …
Zelle to Overtake Venmo in 2018
eMarketer
Square Cash distant third for P2P apps June 13, 2018 (New York, NY) – It may be one of the newest services for transferring money to a friend using a …
India’s Ecommerce Market Continues to Surge
eMarketer
Rising internet and smartphone use in the country fuels growth London, 7 June 2018: Retail ecommerce sales in India will climb 31.0% this year to …
eMarketer Lowers US Airbnb Forecast
eMarketer
Competition increasing from hotels and online travel sites June 6, 2018 (New York, NY) – While Airbnb has benefited from a surge in overall digital …
Starbucks App Leads Mobile Payment Competitors
eMarketer
But user share shrinking for top players as new challengers enter market May 22, 2018 (New York, NY) – Starbucks will remain the most popular …
Lyft
eMarketer Cuts US Uber Forecast
eMarketer
Beleaguered app losing users to Lyft May 15, 2018 (New York, NY) – Following a series of public relations scandals last year and the aggressive …
Networking
eMarketer Breakfast Event – “State of Digital: Trust at the Crossroads”
eMarketer
May 9, 2018 (New York, NY) – From data breaches and privacy fears to brand safety concerns related to programmatic ad buying, marketers have plenty …
Consumer Behavior
More than a Quarter of India’s Population Will Use a Smartphone This Year
eMarketer
Smartphone market in India is the highest growing in the world May 3, 2018 (London, UK) – In India, 337.0 million people, or more than a quarter of …
Amazon Echo
Amazon Echo Losing Share as Speaker Rivalry Heats Up
eMarketer
Smart speakers surpass wearables in gadget race May 2, 2018 (New York, NY) – While Amazon Echo dominates the voice-enabled speaker market, its user …
Consumer Behavior
Media Use Close to Saturation Point in the UK
eMarketer
May 1, 2018 (London, UK) – People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to …
Mobile Devices
China: Mobile Usage Will Overtake TV This Year
eMarketer
The popularity of digital video is a key contributor London, 19 April 2018: This year, for the first time, adults in China will spend more time with …
Native Ad Spend Will Make Up Nearly 60% of US Display Spending in 2018
eMarketer
April 11, 2018 (New York, NY) – Thanks to the massive growth of advertising on social networks and mobile devices—two areas where native ads …
eMarketer Hires Former Ad Age Editor as Content Strategist and Executive Editor
eMarketer
April 10, 2018 (New York, NY) – eMarketer is proud to announce that Ann Marie Kerwin has been appointed head of content strategy and executive editor …
More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018
eMarketer
April 9, 2018 (New York, NY) – Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic …
UK: Social Networks Will Take a Quarter of Digital Ad Spend in 2018
eMarketer
London, 2 April 2018: A quarter of all UK digital ad spending will go to social networks this year, according to eMarketer’s most recent forecast. In …
US TV Ad Spending to Fall in 2018
eMarketer
Digital video continues double-digit growth; OTT spend rises March 28, 2018 (New York, NY) – This year, US TV ad spending will continue its decline, …
eMarketer Hires Digital Marketing and Advertising Veteran Andrew Lipsman
eMarketer
March 26, 2018 (New York, NY) – eMarketer is pleased to announce the addition of Andrew Lipsman to its analyst team. Lipsman will serve as principal …
US: Google and Facebook’s Digital Dominance Fading as Rivals’ Share Grows
eMarketer
March 19, 2018 (New York, NY) – Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into …
UK: Snapchat’s Ad Revenue to Pass £100 Million in 2018
eMarketer
March 19, 2018 (London, UK) — In its first-ever ad revenue forecast for Snapchat, eMarketer expects the mobile social network to generate almost £105 …
UK: Younger Audiences Moving Off Facebook
eMarketer
eMarketer has downgraded estimates for Facebook users under 24 February 12, 2018 (London, UK) — Facebook is losing friends among teens and young …
US: Youth Exodus From Facebook Accelerates
eMarketer
It will lose 2 million users under 25, but not all are migrating to Instagram February 12, 2018 (New York, NY) — According to eMarketer’s latest …
Consumer Behavior
More Than 75% of Worldwide Video Viewing is Mobile
eMarketer
YouTube now watched by almost two-thirds of video viewers worldwide London, 7 February 2018: In 2018, 2.38 billion people will watch streaming or …
Marketing in China: Can Machine Learning Solve the ROI Problem?
eMarketer - William Bao Bean
Artificial intelligence (AI) isn’t just the buzzword of the moment—it holds the potential to significantly change the marketing landscape in China …
Why Premium Publishers Are in a Prime Position for 2018
eMarketer - Dan Greenberg
Premium publishers have had their share of woes over the past several years thanks to ad blocking, ad fraud, brand safety and much more. But change …
How Artificial Intelligence Can Transform the Digital Out-of-Home Marketplace
eMarketer - Omer Golan
While artificial intelligence (AI) is changing many facets of digital marketing, few marketers have considered incorporating that technology into the …
UK: Mobile Payments Still Looking to Grab a Foothold
eMarketer
Proximity mobile payments are becoming more popular in the UK, but still far from mass adoption London, 11 January 2018: Proximity mobile payments are …
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
eMarketer - Patrick Jones
Over the past couple of years, identity graphs—and all the audience data needed to power them—have become critical to see what individual consumers …
China: One-Third of Internet Users Use a Ride-Sharing Service
eMarketer
eMarketer expects sector growth to level off amid tighter regulations London, 10 January 2018: Well over one-third of Internet users in China will use …