eMarketer

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Zelle to Overtake Venmo in 2018

<b>Square Cash distant third for P2P apps</b><p><b>June 13, 2018 (New York, NY)</b> – It may be one of the newest services for transferring money to a friend using a …

Peer-to-peer

India’s Ecommerce Market Continues to Surge

<i>Rising internet and smartphone use in the country fuels growth</i><p><b>London, 7 June 2018:</b> Retail ecommerce sales in India will climb 31.0% this year to …

eCommerce

eMarketer Lowers US Airbnb Forecast

<i>Competition increasing from hotels and online travel sites</i><p><b>June 6, 2018 (New York, NY)</b> – While Airbnb has benefited from a surge in overall digital …

Tourism

Starbucks App Leads Mobile Payment Competitors

<b>But user share shrinking for top players as new challengers enter market</b><p><b>May 22, 2018 (New York, NY)</b> – Starbucks will remain the most popular …

Apps

eMarketer Cuts US Uber Forecast

<i>Beleaguered app losing users to Lyft</i><p><b>May 15, 2018 (New York, NY)</b> – Following a series of public relations scandals last year and the aggressive …

eMarketer Breakfast Event – “State of Digital: Trust at the Crossroads”

<b>May 9, 2018 (New York, NY)</b> – From data breaches and privacy fears to brand safety concerns related to programmatic ad buying, marketers have plenty …

More than a Quarter of India’s Population Will Use a Smartphone This Year

<i>Smartphone market in India is the highest growing in the world</i><p><b>May 3, 2018 (London, UK)</b> – In India, 337.0 million people, or more than a quarter of …

Amazon Echo Losing Share as Speaker Rivalry Heats Up

<i>Smart speakers surpass wearables in gadget race</i><p><b>May 2, 2018 (New York, NY) –</b> While Amazon Echo dominates the voice-enabled speaker market, its user …

Amazon Echo

Media Use Close to Saturation Point in the UK

<b>May 1, 2018 (London, UK) –</b> People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to …

China: Mobile Usage Will Overtake TV This Year

The popularity of digital video is a key contributor<p><b>London, 19 April 2018:</b> This year, for the first time, adults in China will spend more time with …

Native Ad Spend Will Make Up Nearly 60% of US Display Spending in 2018

<b>April 11, 2018 (New York, NY)</b> – Thanks to the massive growth of advertising on social networks and mobile devices—two areas where native ads …

eMarketer Hires Former Ad Age Editor as Content Strategist and Executive Editor

<b>April 10, 2018 (New York, NY)</b> – eMarketer is proud to announce that Ann Marie Kerwin has been appointed head of content strategy and executive editor …

More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018

<b>April 9, 2018 (New York, NY)</b> – Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic …

UK: Social Networks Will Take a Quarter of Digital Ad Spend in 2018

<b>London, 2 April 2018:</b> A quarter of all UK digital ad spending will go to social networks this year, according to eMarketer’s most recent forecast.<p>In …

US TV Ad Spending to Fall in 2018

<b>Digital video continues double-digit growth; OTT spend rises</b><p><b>March 28, 2018 (New York, NY)</b> – This year, US TV ad spending will continue its decline, …

eMarketer Hires Digital Marketing and Advertising Veteran Andrew Lipsman

<b>March 26, 2018 (New York, NY) –</b> eMarketer is pleased to announce the addition of Andrew Lipsman to its analyst team. Lipsman will serve as principal …

US: Google and Facebook’s Digital Dominance Fading as Rivals’ Share Grows

<b>March 19, 2018 (New York, NY)</b> – Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into …

UK: Snapchat’s Ad Revenue to Pass £100 Million in 2018

<b>March 19, 2018 (London, UK)</b> — In its first-ever ad revenue forecast for Snapchat, eMarketer expects the mobile social network to generate almost £105 …

UK: Younger Audiences Moving Off Facebook

<b>eMarketer has downgraded estimates for Facebook users under 24</b><p><b>February 12, 2018 (London, UK)</b> — Facebook is losing friends among teens and young …

US: Youth Exodus From Facebook Accelerates

<b>It will lose 2 million users under 25, but not all are migrating to Instagram</b><p><b>February 12, 2018 (New York, NY)</b> — According to eMarketer’s latest …

More Than 75% of Worldwide Video Viewing is Mobile

YouTube now watched by almost two-thirds of video viewers worldwide<p><b>London, 7 February 2018</b>: In 2018, 2.38 billion people will watch streaming or …

Marketing in China: Can Machine Learning Solve the ROI Problem?

Artificial intelligence (AI) isn’t just the buzzword of the moment—it holds the potential to significantly change the marketing landscape in China …

Why Premium Publishers Are in a Prime Position for 2018

Premium publishers have had their share of woes over the past several years thanks to ad blocking, ad fraud, brand safety and much more. But change …

Digital Advertising

How Artificial Intelligence Can Transform the Digital Out-of-Home Marketplace

While artificial intelligence (AI) is changing many facets of digital marketing, few marketers have considered incorporating that technology into the …

UK: Mobile Payments Still Looking to Grab a Foothold

<i>Proximity mobile payments are becoming more popular in the UK, but still far from mass adoption</i><p><b>London, 11 January 2018:</b> Proximity mobile payments are …

For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018

Over the past couple of years, identity graphs—and all the audience data needed to power them—have become critical to see what individual consumers …

China: One-Third of Internet Users Use a Ride-Sharing Service

eMarketer expects sector growth to level off amid tighter regulations<p><b>London, 10 January 2018:</b> Well over one-third of Internet users in China will use …

Smartphones Will Capture Over a Quarter of Media Time in South Korea

<b>London, 4 January 2018:</b> Adults in South Korea will spend well over a quarter of their daily media time on a smartphone this year, according to …

Mobile Apps, Influencer Marketing Top Fraud Targets for 2018

White Ops may have forecast a downswing in the number of dollars US advertisers will lose to fraud in 2017, but make no mistake: The war on fraud is …

What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV

Automation and programmatic may not be overtaking the traditional TV advertising space anytime soon, but that doesn’t mean advanced targeting and …